OkCupid Reveals Odd Feature Requests That Never Made It To The Site

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Dating sites regularly add new features to help users find love and stay competitive in an increasingly crowded market.

Over the years we’ve seen Coffee Meets Bagel partner with Yelp and Spotify, Tinder ramp up its famous swipe with Super Like, The League copy it with Power Play, Bumble introduce a time limit for responding to matches, and that’s barely the tip of the updates iceberg.

OkCupid, too, is no stranger to launching new features. Back in 2009, the site debuted its A-List premium paid subscription. In 2013, it experimented with (and quickly ditched) a sister app called Crazy Blind Date. In 2014 and 2015 came expanded options for gender self-identification and the Identity Project. In 2016, OkCupid released an update for nonmonogamous daters, and most recently, users were introduced to a Member Pledge and photo commenting.

But not every update makes the cut.

In a recent blog post, OkCupid unearthed some of the oddest feature requests the company has ever received and explained why they never happened. Not only is it a funny look at life on the other side of online dating, it’s also an intriguing glimpse at how the industry functions.

The first rejected suggestion seems too innocuous to refuse: the ability to filter by hair or eye color. Given how comprehensive dating services’ search parameters can get, isn’t this a logical option to provide users? OkCupid said no, and the reason is surprisingly thoughtful.

“Online dating doesn’t mean you’re designing a partner; you’re looking at real folks who already exist, so naturally some things must be left up to chance,” explains the post. “Adding too many filters may exclude the potential love of your life (or next great date).”

Other requests were ripe for misuse. One user suggested being able to pay a fee in order to take people to “OkCupid court” if they rejected you or failed to answer your messages. Another user suggested introducing a Yelp-like system that would let users review each other. It’s not hard to imagine how quickly those features could have gone wrong if OkCupid had adopted them.

Amidst the funkier feature requests, some were actually sensible. According to the post, users commonly inquire about the ability to delete drunk messages from another person’s inbox. As useful as it seems to be able to remove your inebriated ramblings from the inbox of an ex or former match, OkCupid suggests blocking that person instead.

The most unexpected feature request OkCupid shared takes aim at a beloved Mexican food. Eagle-eyed users have asked for the ability to auto-block profiles with “taco” in their username - not because they have anything against tortillas and filling, but because the site commonly incorporates the word in username suggestions, making members suspicious that it’s associated with spam accounts.

OkCupid came down soundly on the side of no for a simple reason: “Some people really do love tacos. In fact, 112,000 people on OkCupid list it as an interest in their profile.”

For now those taco lovers are free to continue sharing their passion for the dish with all potential dates, and to continue suggesting features that may one day make it to product. For a look at some that have, check out the original post.