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Match Group, owner of the popular dating apps Tinder, OkCupid and Hinge, has sued dating app MuzMatch for Trademark infringement.

The online dating company said that MuzMatch, a British-based matchmaking app for Muslims, has copied their products and services, according to The Daily Mail. Match Group pointed to the use of the word “match” in the app’s metadata, which are keywords used by companies to make their products more prominent in Internet search findings. Match Group says that MuzMatch has included keywords like “match-muslim” and “uk-muslim-match,” which the company says are its registered marks that MuzMatch is co-opting for their own benefit.

MuzMatch rejects the allegations, saying that Match Group doesn’t have claim to the word “match.” The British company also has a U.S. copyright registration for the wordmark “Muzmatch” that has been in place since 2015, as well as in France and Germany.

The new year typically brings new dating trends, and according to Match, Zoomancing, icing out, and coupling season will be the breakout stars, at least in the UK.

Match Dating’s Expert Matchmaker Hayley Quinn has predicted that these trends will take off in the new year, after closely watching the pandemic alter dating habits at an unprecedented level.

“Zoomancing,” or virtual dating, isn’t going away anytime soon, she told the U.K.’s Mirror. In fact, Match reported that 18 percent of its users continue to date virtually, even when they could have met in person. This is in large part due to Covid infection surges throughout the last two years and the emergence of new variants that have continued to cause more concern, even as more people get vaccinated. Lockdowns might not be required anymore, but singles remain cautious with people they are just getting to know. Plus, dating virtually offers people a chance to get to know each other before meeting in real life.

Dating app Match has partnered with Candace Bushnell, the international best-selling author who inspired the Sex and the City series, to help its members find love during dating’s high season.

According to Tech Crunch, beginning on “Dating Sunday” January 2nd, the highest-trafficked day for dating apps, and through the following week, Candace is overseeing matches for the “Expert Picks” feature. Expert Picks allows users to take a quiz to receive hand-selected matches from Match’s team of experts, (including from Bushnell for the busiest week of the year).

"As the creator of Sex and the City, I know a catch when I see one," said Bushnell in a statement. "I can't wait to play matchmaker for Match members to help them get out on great dates and find the love they deserve in 2022."

Several of Japan’s largest companies have turned to an AI dating app to help their employees find love during the pandemic.

According to Kyodo News, about 800 companies have signed up to offer the app Aill goen to employees, with the aim that they will be happier and more productive workers if they are in a good relationship. Companies are also hoping the dating app will provide a way to help employees who might be struggling with their mental health, since they have been unable to physically interact with others because of lockdowns.

The pool of matches will be limited only to participating company employees, providing a level of safety and accountability for users of the app. Aill goen is being offered to employees as part of their benefits package at work, according to Kyodo News. 

Exploring your options and being “consciously single” top the list of dating attitudes going into 2022, according to a new study by dating app Bumble.

The company conducted a survey of its members to find out where they stand on dating compared to before the pandemic began, and to identify new trends and practices as we head into the high season for dating app users. The first Sunday after New Year’s has typically been the busiest day for dating apps, and Bumble expects this year to be no different. Rival dating app Tinder also expects Sunday January 2nd to be the busiest day for online dating in 2022, specifically between the hours of 7pm and 10pm.

Yahoo! News noted the highest volume of messages sent over dating apps in the US are typically exchanged from the first Sunday in January and throughout the month, tapering off before Valentine’s Day.

Match Group announced that the company will go carbon neutral by March of 2022 thanks to its purchase of offsets to carbon emissions, leading the way for dating apps to address issues of climate change.

The company announced the move in a press release, noting that it commits to offsetting its carbon footprint going forward, though the offset purchase made lasts only two years. Match Group invested in Hyundai Green Power Corporation, which captures and recycles waste gases to generate electricity through its Steel Waste Energy Cogeneration Project. (The site’s steel mill reuses waste gases and what remains is used by the project’s power plant.)  

When that energy is repurposed, it supplies power to the local grid in Dangjin, South Korea, instead of that grid relying on fossil fuels. This means a reduction of 1.8 million tons of carbon emissions per year, according to Match Group.