Studies

Image: eHarmony

Gen Z daters are used to meeting people via dating apps and social media platforms, but many are turned off by influencers and certain online behaviors, according to the latest study from eHarmony.

The online dating company surveyed 2,000 adults across the U.S. and found that growing up in the online era of smartphones and social media had an impact on the dating attitudes of Gen Z. The study also showed how their attitudes towards dating and relationships differed from Millennials.

For example, 57 percent of Gen Z respondents said they’ve met at least half of their romantic partners via dating apps or social media. The study (local copy) also found that turn-offs for Gen Z daters were often social-media-related. Forty-two percent were turned off by bad taste in memes, 32 percent said regular use of GIFs turned them off, 38 percent said influencers, and 31 percent said not having an active social media presence at all.

Dating app BLK, a dating and lifestyle app for the black community, has launched a series of profile stickers in time for Pride Month to celebrate the LGBTQIA2S+ community. In addition, the company launched the #BLKVoices social media campaign to educate and dispel misconceptions surrounding the letters of the spectrum.

The profile stickers were designed by Brooklyn-based artist Thaddeus Coates, who goes by the name Hippy Potter, and are available exclusively for BLK users, according to news website Atlanta Daily World. Each sticker represents a letter from the LGBTQIA2S+ spectrum, and users can add them to their profiles to display their identities and spark conversation. The intention behind this offering is not only to connect people romantically, but also to foster engagement among users who might not know what certain letters stand for.

The idea came when BLK conducted a survey among its users and found that 40 percent of LGBTQIA2S+ individuals were unfamiliar with the meaning of every letter in the spectrum, according to Atlanta Daily World. Since so many members within the queer community on the platform were uncertain, the company wanted to raise awareness and dispel false assumptions among all users.

Tinder has added new profile stickers to celebrate Pride month, and as young LGBTQIA+ daters become the fastest-growing user base on its platform.

Young users can now add “My First Pride” as a sticker to help them connect with others attending Pride-related events, according to The Advocate. “Came Out Online” is another sticker specifically honoring younger Tinder users who first came out on a dating app or social media platform.

In fact, Tinder’s new Future of Dating Report found that 54 percent of LGBTQIA+ singles between the ages of 18 and 25 come out on dating apps first, and to friends and family later. The study also found that young singles say their sexual identity and gender identity have become more fluid over the past three years.

Image: Bumble

Dating app Bumble is dipping into politics again, this time in the U.K. The company has joined forces with Grazia magazine, UN Women UK, and celebrity Amy Hart to encourage legislators to change the proposed Online Safety Bill (OSB), which deals with the issue of cyberflashing.

The proposed bill’s language includes determining whether the cyberflasher (the person sending unsolicited nudes to someone without their knowledge or consent) had harmful intent, which Bumble says would be difficult to prove. Critics say that this also gives a lot of room for the accused to claim they sent these images as a “joke,” according to AOL.com.

In March, Bumble issued a press release acknowledging the milestone that the UK government agreed to make cyberflashing a criminal offense under the OSB. In the same release, they advocated that “to drive societal change, any new law must be based on non-consent.” The company argued that instead of focusing on the intent of the sender, the law should be focused on whether or not the recipient gave prior consent. 

In a poll taken by GQ Magazine called "The Modern Lovers Survey", researchers found that 70 percent of men surveyed have lied on dating apps to make themselves appear more attractive to potential matches.

According to the study, respondents admitted to misrepresenting themselves when it came to career, age, height, or appearance, or some combination of those, to get more matches. The study found that 36 percent of respondents had misrepresented themselves in their photos, and 35 percent had lied about their age. The study also found that 28 percent had lied about their careers and 27 percent about their height.

In fact, GQ also found that as many as 21 percent of the men they surveyed were lying about their marital status. These respondents admitted that they were already in monogamous relationships and still using dating apps. And 29 percent of the men surveyed admitted they had kept a former love interest’s nude photos after a breakup, compared with only 8 percent of women who said they did the same.

Tinder has announced two significant new features it is rolling out, including highlighting relationship types (including non-monogamy) and allowing members to display their pronouns on their profiles.

With the new update, Tinder users will be able to choose from a variety of terms to describe their relationship type, and it will display prominently on their profile just under their name and age. They can choose from descriptions like “monogamy,” “ethical non-monogamy,” “open relationship” or “open to exploring,” for example.

According to the press release, Tinder is making this shift to put relationship types more front and center, since it found that 41 percent of Gen Z users are open to non-traditional and non-monogamous relationships. This feature complements the Relationship Goals feature the company rolled out last year, which gave users the ability to specify if they are searching for “Long-term,” “short term” or long-term, open to short-term” among other types, like “just figuring out my dating goals.”