Bumble Inc

How to use the Bumble SuperSwipe

Dating apps are not only looking to differentiate themselves in a crowded market, they are trying to find ways to monetize without alienating customers. And now, female-friendly app Bumble is taking a leaf out of Tinder’s playbook and adding a new feature called SuperSwipe, similar to Tinder’s Super Like.

SuperSwipe allows users to call attention to someone they are really interested in, by clicking a heart on the chosen profile before swiping right and hoping for a match. The benefit is that your SuperSwipe can see that you’re interested before he swipes left or right, which hopefully increases your chances of matching with him.

Super Like on Tinder is very similar; your potential match can see that you’ve chosen to Super Like him in advance. Super Like is also only available via the app’s premium service, and it seems Bumble is following suit.

In the wake of the violence in Charlottesville, Virginia last weekend, two dating app companies have stepped forward to ban white supremacists from their platforms and offer donations to organizations that fight against hate groups.

OkCupid has offered a donation to a Charlottesville victim relief group, which is helping support victims of the attacks that shook the community in early August. Bumble has also stepped forward, announcing its partnership with the Anti-Defamation League, pledging a “zero tolerance policy against misogynist, abusive, and inappropriate behaviour.”

Bumble stated it will use the ADL’s “research and terminology” to identify and categorize hate symbols, and prevent people who use hate speech and symbols from using the dating platform.

It’s been a whirlwind week in the online dating world.

First, Badoo launched a feature to help singles hook up with their celebrity crushes… well, almost. A new search feature uses facial recognition technology to match users with dates who look like their favourite celebs. Among the most searched-for famous faces so far are Kim Kardashian West, Justin Bieber, and Robert Pattinson.

“People are looking for quick, fast, easy ways to start connections,” said Badoo's Miles Norris to the BBC, “and if the way someone looks is a good onboarding to that, then we want to make it easy for them.”

Singles in New York have a new way to date, network, recharge, and bee social in the big city. Bumble, the popular female-focused dating app, has opened its first physical location in Manhattan’s Soho neighborhood. The pop-up installation has been dubbed ‘The Hive’ and is set to remain open for the month of June.

The space is decked out from head-to-toe in Bumble’s branding, featuring yellow walls, honeycomb shapes, and plenty of bee-related puns. The Hive is open to anyone who wants to stop by - users and non-users alike - whether they’re looking for a date spot, a place to hang with friends, a co-working space, or just a respite from the constant buzz of city life.

“It will follow the format of Bumble and offer something for everyone,” Whitney Wolfe, founder and chief executive officer of Bumble, told Mashable. “A place for dates to meet, friends to do activities together, and co-working for our bizz users. Bumble has allowed you to build your hive digitally, and now we’re giving you an extension of that physically.”

See All Dating Apps on Map

With the amount of media attention Tinder receives, you’d think it was the only dating app on the market - or if not the only option, at least the most popular one.

But the numbers tell a different story. Technology company Quantcast reviewed over 480,000 searches from January 6, 2017 - February 5, 2017 to discover which dating services singles in America prefer. They found that not only do different states have different preferences, preferences seem to come in clusters. And they’re not always what you’d expect.

Overall, old-school dating service PlentyOfFish won the most states with its free app. It may not have the hype of its newer, fancier competitors, but in this case slow and steady won the race. POF was especially popular in the south, southwest, and midwest.

Dating app Bumble has seen tremendous success since its launch over two years ago, with more than 12.5 million registrations to date. Now, the company wants to expand their services to offer connections for friendship and business opportunities, too.

Bumble debuted as a dating app, differentiating itself from Tinder by putting the power of communication in the hands of women, who are required to make the first move. Since then, the company has launched Bumble BFF for people seeking friendships rather than romantic relationships, and it is about to release Bumble Biz to connect people for business networking.