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OkCupid Introduces Pro-Choice Badge in Response to Texas Law

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  • Monday, October 11 2021 @ 09:26 am
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OkCupid Pro Choice Badge
Image: OkCupid

OkCupid has introduced a new “pro-choice” badge for users to add to their profiles, a signal to let others know they oppose the new Texas law restricting abortions in the lone star state. The company also said they would donate a dollar per badge to Planned Parenthood, up to $50,000 total on behalf of users who add the badge.

The badge is similar to other politically inspired badges OkCupid has rolled out over the years, including ones for Black Lives Matter, Voting and Vaccination status. It will appear directly below the bio (name, age, location) making it visible to anyone who’s swiping.

According to The New York Times, the new badge was created in response to the passage of Senate Bill 8 in Texas, which has essentially outlawed all abortions past six weeks, before most women even know they are pregnant. The new legislation won’t be enforced by public officials, however. Rather, it empowers anyone, in or outside the state, to sue a person who is getting an abortion or who is involved or considering helping someone get an abortion, including doctors, nurses, family members, or even the person who drives the patient to the clinic. Critics have likened it to a vigilante state, aimed at targeting vulnerable women.

Tinder Announces New CEO Renate Nyborg

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  • Friday, October 08 2021 @ 08:15 am
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Tinder announced that Renate Nyborg will be taking over as the company’s CEO as Jim Lanzone departs to serve as Yahoo’s new chief executive officer.

The news, announced Friday September 10th, means that Nyborg will be the first female executive to head the popular dating platform. She joined Tinder in 2020 as the general manager of Europe, the Middle East and Africa.

Nyborg’s background is in growing mobile and subscription business, according to the company’s press release. She previously worked for Headspace, where she built the company’s first international product and marketing divisions.

Match Group Shares Rise Following News of S&P 500 and Loosening of App Store Rules 

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  • Monday, September 27 2021 @ 09:14 am
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Shares for dating conglomerate Match Group soared in early September, following the company’s new listing to the S&P 500. As of September 20th, Match Group will replace Perrigo Company, according to an announcement by the Dow Jones Indices.

Stocks tend to rise after being added to the S&P 500, as they become a “must-buy” for index funds, which track stocks on the benchmark index. Shares of Match Group are up more than 50 percent since this time last year with after-hour gains according to CNBC. This is more than a year after the separation from its former parent company IAC in July of 2020.

News of the Match Group’s rising share price also follows Apple’s announcement that it will relax its app store rules, which Match Group, Spotify and a number of other companies have been fighting for over a year. Apple agreed that the companies can provide a link to their websites from the apps for users to sign up for subscriptions, allowing the developer to bypass Apple’s cut, which was anywhere from 15 to 30 percent of sales. 

Bumble and Tinder CEOs Launch Funds to Assist Those Affected by Texas Abortion Law

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  • Friday, September 24 2021 @ 09:56 am
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The CEOs of dating companies Match Group and Bumble have created relief funds for people in Texas affected by the new abortion ban.

The new law, also known as SB8, prevents women from having abortions after six weeks, long before most women know they are pregnant and effectively banning them altogether. In addition, citizens have been empowered and incentivized to bring civil lawsuits against anyone involved in assisting a woman getting an abortion, including doctors, family members, and even rideshare drivers. As a result, the female CEOs of two dating companies based in Texas – Match Group and Bumble – are fighting back on behalf of women by setting up funds to help people receive care out of state.

According to CNBC, Match Group’s CEO Shar Dubey announced that she will personally finance and help the company’s Texas-based employees receive out of state care if they need it. Bumble’s Whitney Wolfe Herd announced the company will create a fund for people in Texas who need access to care and send the money to organizations that support reproductive rights. 

Vatican Braces for More Clergy Members to be Outed For Using Grindr 

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  • Friday, September 10 2021 @ 12:14 pm
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Clergy Members may be using Grindr

The Vatican and Catholic Churches in the U.S. are bracing for more of its clergy members to be outed for using gay dating app Grindr.

The Pillar published a report that based on “legally obtained” data there seem to be “at least 16 mobile devices [that] emitted signals from the hookup app Grindr on at least four days between March to October 2018 within the non-public areas of the Vatican City State, while 16 other devices showed use of other location-based hookup or dating apps, both heterosexual and homosexual, on four or more days in the same time period.”

The Pillar maintains that this information was obtained through commercially available app signal data, not through hacking, and that it pulled data from rectories and other clerical housing from 2018 through 2020.

OkCupid Debuts New Campaign Focusing on Inclusivity

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  • Saturday, August 28 2021 @ 10:05 am
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  • Views: 937
OkCupid has debuted a new global ad campaign called Out of Home

OkCupid has debuted a new global ad campaign “Out of Home” (or OOH) to celebrate people meeting in person again - but with a focus on inclusivity.

The creative was developed by Italian artists Maurizio Cattelon and Pierpaolo Ferrari in partnership with creative agency Mekanism, and features colorful depictions of OkCupid daters in celebration of their individuality. Website The Drum also noted that the new campaign is also a nod to the diverse user base on the platform. 

One ad reads “tree hugger” and features a tree growing out of a dater’s boxer shorts, watered by someone off-camera with a watering can. “Every single vaxxer” features a couple kissing, their tongues becoming one. And another reads “every single cuddler” with a couple embracing with multiple arms. Each of the ads has bold coloring and a rich array of ethnicities, genders, and sexual preferences. 

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