Statistics

Summer is officially behind us (except for those of you in the southern hemisphere), which means the start of the holiday season. And while you might be missing those warm nights, there’s a good chance your love life will improve in the new season.

Autumn has been proven to be the season for finding lasting love, whether it’s because people are socializing more, or the rush and romance of the holidays, or the fact that cold nights by the fire inspire romantic notions. To help you get a jump start this season, dating site Match has put together a few statistics about the best ways to find love, based on its annual survey of thousands of people in the US, called Singles in America.

First of all, Match encourages you to give love a real chance, and not to expect instant chemistry to lead to a long-term romance. In fact, Match found that a majority of daters – 59% of men and women – do not expect to feel chemistry until the second date, and 35% reported they have fallen deeply in love with someone they didn’t initially find attractive.

Let’s let this settle a moment: 35% of survey respondents admitted they have fallen in love with someone they weren’t initially attracted to. This goes against many romantic stories we have been told of love at first sight, and it’s also heartening to know that chemistry builds over time.

Here’s some advice Match shared about what works and what doesn’t on a first date, to help you get to the second date where the real magic can happen:

How many times have you been on a date where the person you’re meeting seems angry, frustrated, or negative? And how many times have you been on dates where you felt that way yourself?

We all feel negative from time to time, but it definitely affects your love life if you allow those feelings to take hold and shape your attitude towards dating. This month, dating site Match released a study based on a survey it conducted among one thousand of its users to determine how positive and negative thinking affect the dating experience.

Not surprisingly, especially with this election year, nearly 80% of Match members feel the country has become MORE negative over the last 4 years and more than half of Match members have broken up with someone because they were too negative or pessimistic. The majority of Match members agree, the most attractive attribute of positivity is the fact that it signals a good outlook on life (68%).

eHarmony is reporting on their website (homepage and About page) that an average of 438 eHarmony members marry every day in the United States as a result of being matched on their service. This is from a study by Harris Interactive which was done in 2012 for eHarmony. For this study, data was collected from 19,131 people in the United States who were married between 2005 and 2012. The divorce rate of these marriages was 3.86%.

Unfortunately we missed some these statistics when we first reported about this study back in 2013 and have updated our eHarmony Statistics page with the new information.

For comparison sake the previous Harris Interactive Study done in 2010 showed on average 542 eHarmony members get married every day in the United States (see Story).

Is this the most unconventional dating advice ever?

While most experts encourage you to put more effort into your online dating messages, OkCupid co-founder Christian Rudder suggests doing exactly the opposite. And he has the research to back it up.

“OkCupid has records from the pre-smartphone, pre-Twitter, pre-Instagram days — hell, it was online when Myspace was still a file storage service,” he wrote in an article for New York magazine. “Judging by messaging over all those years, the broad writing culture is indeed changing, and the change is driven by phones.”

Think that politics and dating don’t mix? In this unprecedented election year where political beliefs and emotions are running high, it turns out that more people than ever aren’t willing to date across party lines.

OkCupid just released a new survey that finds 50% of their users would NOT date someone with opposing political views – an all-time high according to their records.

When they dug a little deeper however, they found that the words people choose in their profiles do indicate political and personal leanings in terms of conservative and liberal mindsets, which might explain this trend.

Many online daters don’t really think about the time or day they login to their accounts to see their new matches. Because we have our phones on us all the time, we tend to check whenever we have the chance.

But a new study has come out from dating website eHarmony, which found that 2:00pm on Tuesday afternoons seem to be the best time to find love online.

eHarmony studied more than 800,000 logins to identify the peak hours throughout the week for finding matches and scheduling dates. Not surprisingly, nine of the ten peak times happened on Monday and Tuesday, right after the weekend, and also around lunchtime. (Perhaps this is to help with that “back to work” melancholy we all feel from time to time.)

But at 2:00pm on Tuesdays, eHarmony found that three times as many people log in than any other time of the week. Perhaps after a quick lunch date gone wrong? On the other hand, they found that the fewest people are online Sundays from 8:00pm to 8:30pm, Monday nights from 6:30 to 7:00pm, and strangely, Tuesdays from 7:30pm to 8:00pm. (Maybe that’s because they are on the dates they set up earlier in the afternoon? Or maybe many people are bored at work during the day, but prefer to watch Netflix at night rather than asking people out.)

This study is only based on eHarmony users, however. A similar study was released earlier this year by Nielson, who studied the patterns of online daters in the UK using Tinder and OkCupid. They found that the most people log in to find dates around 9:00pm, in direct contradiction to eHarmony’s users. (This could be because eHarmony’s users aren’t looking for the last-minute hook-up like some Tinder users.)

Previous studies, like those from Match, have indicated the best time of year for online dating is typically between January 1st and Valentine’s Day. Specifically, the best day of the year to snag some online dates is the Sunday evening after New Year’s Eve, around 9:00pm.

Regardless, there is no “right” or “wrong” time to log in to your online dating account. The best strategy is to check in on a regular basis, preferably every day, because people move fast. If you aren’t active, your profile goes inactive, too. Send more messages and try to engage when you can, even when you’re waiting in line at the grocery store.

Making time for online dating has become really easy and accessible, so take advantage.