Marketing

A dating app with a hook-up reputation is getting it on IRL, too. In July, the popular dating app hired event organizers to throw parties for its most exclusive members in a rented house in the Hamptons. Unfortunately, partygoers (and Tinder) were soon booted out.

According to an article in Gizmodo, the company threw “a series of parties at telecom mogul Michael Hirtenstein’s oceanfront home...Over the weekends of July 14th and July 21th, cops reportedly visited the property multiple times due to noise complaints from neighbors.”

According to Page Six, attendees were also cited for carrying open containers and illegally parking.

Dating app Hinge wants to reward you for taking dating seriously. In a new promotion, the company is offering free gifts from its “Milestone Marketplace” when a couple who meets over the app hits certain relationship milestones. Unfortunately, it’s only for a limited time. The happy couples can claim their rewards until August 23^rd.

Some milestones include the first sleepover, moving in, getting a dog, getting engaged, honeymooning, and even having a baby. There are eleven total milestones that Hinge celebrates with free gifts, which include pillows, an electronic toothbrush, birthstone stud earrings and a $200 vibrator, among other gifts. Hinge had a little fun with the prizes. For “meeting the parents,” couples get a $50 credit to Minibar for wine.

For getting engaged, couples can earn $100 for a Zola registry, a nice gift for newlyweds.

Dating apps are all about the swipes. In fact, the process can almost feel game-like, with users swiping left and right as quickly as possible, and it seems there’s an endless supply of potential matches.

So what happens when a new dating app forces you to slow down? It seems counter-intuitive in the current online dating market, but one company wants to try and take it slow.

Appetence is a new app that launched in May for iOS, and focuses on the art of conversation before all information about a match can be revealed.

When you download the app, you are asked a series of questions about preferences relating to music, food, TV, books, movies, and even pets. The app then shows you profiles that are compatible – sort of.

Are you single and do you love to travel? Delta Airlines is hoping so, because it just launched a marketing campaign with Tinder to promote its worldwide destinations to adventure-loving singles.

Delta commissioned artist Andrew Rae and advertising firm Wieden + Kennedy New York to create photo murals of several enviable travel destinations for people to use as backdrops for taking selfies. Rae painted funny and hip illustrations alongside each exotic scene. (The airline commissioned this project specifically in New York.)

The vibrant and colorful backdrops are on a brick building in Williamsburg, Brooklyn, so singles can take pictures with their phones, upload the pics to their Tinder profiles, and declare themselves jetsetters without actually traveling to the destinations. It’s a bit tongue-in-cheek and offers daters a new way of promoting themselves over the dating app.

Online dating companies are thinking outside the box, thanks to the flooded app market and growing consumer base. Popular dating apps Tinder and Hinge are now offering wedding competitions to users who meet through each of their respective dating apps.

Tinder announced that it would offer to pay $100K towards the cost of an LGBTQ wedding for a couple who met through the app. The move was a nod in honor of Pride Month in June.

Tinder launched a new feature last year to include “transgender” as a gender choice, along with almost 40 other options with which users can choose to identify. The company saw an additional 250,000 new matches made as a result of the inclusion, and now, they want to encourage one lucky LGBTQ couple to tie the knot. Tinder also discovered via a recent study that these users are more likely to want a serious relationship, rather than a hook-up. According to an article in Elite Daily, the large majority of gay users (66.4 percent) and lesbian users (62.1 percent) agree that using Tinder will lead to a long-term relationship.

See how Bucket List works

We’re headed into summer, and online dating company Match conducted a survey to assess how many singles feel more adventurous this time of year. The results are in – 85% said that a potential date’s sense of adventure was an attractive quality, and 76% said they’d like to try something new in the coming months.

In fact, the results were overwhelmingly clear – singles crave a sense of adventure. Seventy-three percent said they would actually be more attracted to someone if they had a bucket list item in common, and 66% of singles said they would likely check off one of their bucket list items on a date.

Because of this, Match decided to create a new feature on their dating app called ‘Bucket List’ to highlight potential dates’ sense of adventure.