Studies

If you are among the 150,000 Tinder users in Ireland, your chances of finding a match are only one in a hundred - or about 1% - according to a new study.

Researchers for Ipsos MRBI, who surveyed people living in Ireland who say they use Tinder, discovered that dating app users’ chances for finding someone they click with are not that much greater than randomly meeting people at bars and pubs. In fact, the odds may be less favorable with apps, likely because there is the perception of browsing through a seemingly infinite number of eligible singles each time you log on to the app, making commitment seem unappealing. The more choices you have, the less willing you become to settle for just one person.

There is an addictive quality to apps like Tinder, according to its own figures. The average Tinder user spends between an hour and 90 minutes using the app every day, logging in 11 times. There are also an estimated 50 million active users of Tinder, compared to 864 million active Facebook users and 300 million active Twitter users – proving that the dating app has as much power to hold users’ attention as the major social media platforms.

Part of the reason for its low percentage of matches might be Tinder’s demographic, at least in Ireland - preferred mainly among fickle twenty-somethings who log on to the app several times a day. Only 12% of Irish Tinder users are between ages 35 and 44, and for those between 45 and 54, the number goes down to 3%.

Men are also less picky than women when it comes to saying yes to a dating app match. According to the study, they are three times more likely (46%) to swipe “like” on a woman’s profile whereas only 14% of women say yes to a man’s profile. The study also shows however that women invest a little more thought and time - women spend 8.5 minutes reading profiles on Tinder each time they log in, compared to a man’s 7.2 minutes (which are spent swiping).

So what does this mean for daters? The U.K. might not be much different from Tinder users all over the world. There is an accessibility and ease to the app, which has made it extremely popular and given its users a lot of options when it comes to meeting new people. But just like flipping through magazine pictures, sometimes it’s easier to just look at more photos than to reach out and contact someone, even if you find them intriguing. The real test is – can Tinder translate to real-world relationships?

Maybe your chances are about the same on Tinder as they are at your local bar. But until you reach out to try and meet in real life, you won’t know.

In case you haven't noticed, you are now living in a world where online dating is the norm. Millions upon millions of people use dating services around the world. In America, more than half of people say online dating is a good way to meet people. Estimates calculate that as many as one-third of US marriages now begin online. We're on Tinder on our lunch breaks, on our commutes, while we're on the treadmill...

Welcome to the future.

Technology is increasingly a part of our love lives, but... is it the best way to find romance? Is there any reason left to look for love the old-fashioned way?

Well, according to research from Cornell University and the University of Indianapolis, the personal connection – not your Internet connection – may still be most effective way to meet your match. The universities found that those who met their partners through family, friends, or other members of their community experienced “stronger ties” and the positive reinforcement that comes from dating in a more “socially acceptable” way.

Those who met online, on the other hand, were more self-conscious about their relationships, despite the fact that the stigma around online dating has been on the decline for years. Because they didn't meet through in-person connections, those people lacked the automatic support of friends or family. "Our results suggest that those who meet via weak ties perceive lower levels of support for their unions," reports the abstract.

As much as we like to think of ourselves as independent and unconcerned with the opinions of others, very few of us actually live up to that ideal. It is important to us to feel proud of our relationships and supported by those who matter to us. When those things aren't present, it can have a profound impact on the relationship.

"If you meet where there's a supportive social network, you receive encouragement to continue and deepen the relationship – especially when friends or colleagues say: 'We knew you guys were right for each other,'" Cornell's Sharon Sassler told Mic.com. Without that strong foundation, it becomes easier to question the relationship when it hits a rough patch.

Some dating services, like Hinge, are attempting to bridge the connection between in-person and online. Hinge only connects users who share mutual Facebook friends, decreasing the randomness factor while increasing the important elements of support and social approval. It's still online dating, but with a real-life twist.

It's one part old-fashioned, one part new-fangled, and maybe just the right combination of both to be the way of the future.

A new study by German researchers shows that men who are looking for more casual sex are more willing to spend money for the new iPhone 6 rather than purchase a cheaper Android phone.

According to website Science of Relationships, Christine Hennighausen and Frank Schwab of the University of Wuerzburg asked 350 men and women how likely they would be to buy an Apple iPhone or a Samsung Galaxy Ace. (The Samsung device sells for about 20% of the price of an iPhone.)

The experiment showed that men’s desire to purchase an iPhone depended not only on whether he was in a committed relationship, but whether he was looking for a long-term relationship or just casual one-night stands. As it turns out, men in committed relationships were no more or less likely to purchase an iPhone as compared to an Android. But single men who were looking for long-term relationships were less likely to buy that iPhone compared to single guys who were looking to score.

This phenomenon isn’t new. A few years ago, OkCupid did a study and found that daters with iPhones had almost twice as much sex as Android users. This was broken down further by gender and age, but the research was there – iPhones are definitely a sexual turn-on.

The researchers in the German study asked the participants about their sexual behavior, with questions such as “How many different sexual partners have you had in the past year?” and “With how many different partners have you had sex on one and only one occasion?” Higher numbers indicate a tendency toward flings, or a casual dating strategy.

When the researchers disregarded the men’s mating strategy, they found that uncommitted men were more willing to purchase the cheaper Samsung phone. So just because a man is single you shouldn’t assume he’s just looking to score. Apparently, his willingness to buy that iPhone depends on whether he is marriage material or prefers promiscuity. So the fact that more men seem to be buying Android phones is a good sign for ladies who are looking for long-term relationships.

The researchers found that more women in the study chose to purchase Android phones rather than iPhones, though their decisions weren’t influenced by their dating strategies as were the men’s.

Another interesting finding: single men who did purchase those iPhones tend to have them on display when there are women around them. This is not surprising in light of the findings – and the fact that those men put down a few hundred dollars to be first in line to get their shiny new devices, so they might as well show them off and see what happens.

Wondering if you should try online dating? Before you craft your profile, a new study by Michigan State University and Stanford found that people who met online weren’t as likely to stay together for the long-haul as those couples who met offline.

As it turns out, online dating sites who have been touting their matching success rates may not be telling the whole story. Many couples have successfully gotten together thanks to online dating, but that doesn’t mean they have lasted. The separation and divorce rates for folks who paired up online was much higher than for those who met their partners offline in more traditional ways.

According to the report, 8% of married couples who met their spouses online reported to have ended their marriage in separation or divorce, compared to approximately 2% of married couples who met their spouses offline. And compared to 23% couples who had met offline, 32% of couples who had met online had broken up in the following year of the survey.

One of the most famous posts ever featured on OKCupid’s beloved OkTrends blog was a massive examination of the ways race and ethnicity affect the online dating experience. It was one of the very first OkTrends posts ever made, way back in 2009, but the issues are still relevant today. Writer Christian Rudder has decided to revisit them in an updated post for 2014.

Back in 2009, race and attraction on OkCupid looked like this:

• Non-black men discriminated against black women
• But black men showed little racial preference either way
• All women preferred to date men of their own race
• But otherwise, they consistently discriminated against Asian and black men

So the big question is: has anything changed?

In the last five years, OkCupid users haven’t had any epiphanies of open-mindedness. In fact, Rudder notes, racial bias may have intensified a bit. See the second chart here for a demonstration.

What has noticeably changed are people's answers to match questions like "Is interracial marriage a bad idea?" and "Do you strongly prefer to date someone of your own race?" The percentage of users answering YES to those questions has been slowly trending downwards, although their actual behavior has stayed the same.

This prompts a few other questions, like:

• Are people on OkCupid just racist?
• Is it possible that a small number of users is throwing off the averages?
• Does preferring to date partners of a specific race mean you’re racist?
• Is data from an online dating site even relevant in the real world?

Rudder has all the answers.

• No, OkCupid users are no more or less racist than anyone else. Online dating data shows consistent results where race is concerned, regardless of the dating site in question. The same basic biases can be found everywhere.

• Again, these biases exist throughout the research on race and dating, not just on OkCupid. It therefore highly unlikely that a small portion of OkCupid users are affecting the data in a significant way.
• You don't have control over what foods you like and which you don't, and the same goes for your personal preferences in your dating life. Most everyone has a "type" of some kind, and it probably isn't something you actively chose. However, Rudder writes, "the trend—that fact that race is a sexual factor for so many individuals, and in such a consistent way—says something about race’s role in our society.”
• There are plenty of situations that aren't romantic that still bear a resemblance to dating. Any time you're trying to make an impression on a stranger, you're essentially going on a first date. “Beauty is a cultural idea as much as a physical one,” Rudder explains, “and the standard is of course set by the dominant culture.” So sure…it's just dating data, but it reveals our definition of beauty and that's something that affects everyone, everywhere.

If you want to put your best foot forward and drum up the most interest from potential partners, you won't be surprised to learn that it all comes down to your profile photo.

Okay, not all of it. Some people do actually read the words you painstakingly chose. But let's be real: the profile pic is the first thing someone sees, and it has a lot to do with how well you sell yourself online.

Before you start contemplating plastic surgery, remember that the perfect profile picture isn't about conventional beauty. There are plenty of other factors that go into a photo that catches eyes, and none of them have to do with how well you apply eyeliner or how much time you spend in the gym.

Zoosk conducted a study of 4,000 online daters and discovered some of the more unexpected elements that attract attention online:

• Yes, your pet is cute, but your furry friend is not helping you find a date. Photos with animals lower the average number of messages received by 53% for both men and women.
• Posing with human friends also lowers your average – by 42%.
• Women get a 60% boost in messages received if their profile picture is taken indoors.
• On the other hand, men get 19% more messages if their photo is taken outdoors.
• A full body shot is must, regardless of your gender. It'll give you a 203% bump in your incoming messages average.
• Ladies: your selfies earn you 4% more messages. Gentlemen: sorry, your selfies lower your incoming average by 8%.

What you're seeing here are some similarities, but also a couple of key differences. Take that last one: why is it we think it's normal for women to take selfies, but think it's vain for men to do the same thing? Shocker – we have double standards were beauty and gender norms are concerned.

Those double standards continue into the text of the profile. Zoosk's research came to the unsettling conclusion that honesty is the best policy for men, but that women should keep their mouths shut about the big issues until later on. Looking at the data, Zoosk found that:

• The words "separate" and "divorce" up men's incoming messages by 52%. Mentioning children means another 7% boost.
• For women, on the other hand, mentioning the same words causes the incoming messages average to drop by 7%.

So what does that mean? Does that mean women should hide their pasts while men should celebrate them? Does it mean that online dating is fundamentally broken?

What it really means, more than anything, is that online dating sites serve as a microcosm of society as a whole. Regardless of gender, double standards are firmly in place – and we'll never beat them online until we beat them offline.

For more on the dating site that commissioned the study you can read our review of Zoosk.