Do iPhone Users Have More Sex?

A new study by German researchers shows that men who are looking for more casual sex are more willing to spend money for the new iPhone 6 rather than purchase a cheaper Android phone.

According to website Science of Relationships, Christine Hennighausen and Frank Schwab of the University of Wuerzburg asked 350 men and women how likely they would be to buy an Apple iPhone or a Samsung Galaxy Ace. (The Samsung device sells for about 20% of the price of an iPhone.)

The experiment showed that men’s desire to purchase an iPhone depended not only on whether he was in a committed relationship, but whether he was looking for a long-term relationship or just casual one-night stands. As it turns out, men in committed relationships were no more or less likely to purchase an iPhone as compared to an Android. But single men who were looking for long-term relationships were less likely to buy that iPhone compared to single guys who were looking to score.

This phenomenon isn’t new. A few years ago, OkCupid did a study and found that daters with iPhones had almost twice as much sex as Android users. This was broken down further by gender and age, but the research was there – iPhones are definitely a sexual turn-on.

The researchers in the German study asked the participants about their sexual behavior, with questions such as “How many different sexual partners have you had in the past year?” and “With how many different partners have you had sex on one and only one occasion?” Higher numbers indicate a tendency toward flings, or a casual dating strategy.

When the researchers disregarded the men’s mating strategy, they found that uncommitted men were more willing to purchase the cheaper Samsung phone. So just because a man is single you shouldn’t assume he’s just looking to score. Apparently, his willingness to buy that iPhone depends on whether he is marriage material or prefers promiscuity. So the fact that more men seem to be buying Android phones is a good sign for ladies who are looking for long-term relationships.

The researchers found that more women in the study chose to purchase Android phones rather than iPhones, though their decisions weren’t influenced by their dating strategies as were the men’s.

Another interesting finding: single men who did purchase those iPhones tend to have them on display when there are women around them. This is not surprising in light of the findings – and the fact that those men put down a few hundred dollars to be first in line to get their shiny new devices, so they might as well show them off and see what happens.