Dating app Bumble is taking the popular Lunar New Year holiday and launching a promotional celebration for its user base in Asia.

The “Bumble Lo Hei: Toss Love into Your New Year” campaign says it will “spice up” holiday traditions and give the celebration a romantic twist for those seeking love in 2024. Bumble will give away exclusive gift packages for users to help them “manifest” a great love life this coming year, and encourage them to take charge of their own love journeys.

The promotion was inspired by the traditional Lunar New Year “prosperity toss,” or “lo hei.”

Match Group released its first quarter revenue forecast, falling below Wall Street analyst expectations as users continue to cut back on their dating app spending.

According to Reuters, the company also authorized a $1 billion share buyback plan.

The company, which owns Tinder, Hinge, OkCupid and Match among other dating apps, said paying users declined 5 percent in the fourth quarter of 2023 compared to the previous year, to 15.2 million. It expects revenue between $850 and $860 million for the first quarter, down from analysts’ forecasts of $867 million on average, according to Reuters.

Teri Hatcher, the popular actress who starred in the hit tv series Desperate Housewives and Lois & Clark: The New Adventures of Superman, has shared that she was kicked off dating app Hinge after being accused of posting a fake profile.

The actress spoke about the incident in an episode of Getting Grilled with Curtis Stone when he asked her about her dating life.

"I've tried them all, and I tried my latest one. I tried Hinge," she told host Curtis Stone while sharing that she doesn't "meet people," according to People Magazine.

OkCupid just celebrated its 20th anniversary and released some interesting dating trends as we start 2024, driven mostly by its younger users. The irreverent dating app has attracted a wide array of singles over the years, thanks to its unique question and answer format for people to get to know each other.

The dating app surveyed close to one million of its users and found that almost 80 percent consider themselves independent daters, and those who declare themselves as independent are receiving 5 percent more likes compared to people who say they aren’t.

In fact, according to the company's blog post, in 2023 there was a 181 percent increase in mentions of “independent” on OkCupid profiles, which points to healthier dating trends in 2024. Other dating apps have also found their users (especially younger Gen Z daters) want to focus on their mental health and well-being before getting involved in a new relationship, so it seems to be a trend.

Dating app BLK has launched a new ad campaign in support of black women, encouraging them to be their “authentic selves.”

The “New Year, Real You: #RealNotPerfect” campaign launched in January. The ad was created by Arxna in conjunction with BLK’s in-house marketing team, according to Black Enterprise magazine. The campaign is meant to encourage black women to be their authentic selves in all areas of their lives - professional, educational, and in their personal/ dating lives.

BLK also intends the campaign to challenge societal expectations and to create a “safe space” for black women to express themselves without fear of judgment, according to Black Enterprise.

Drew Barrymore quipped that she was “going off” dating apps after being catfished by a man who claimed to be an NFL quarterback.

According to US Weekly, the actress revealed the story on The Drew Barrymore Show in late January. She noted that he messaged her saying he was the quarterback for the Los Angeles Rams.

She told her audience that she was excited to meet because she was a football fan, messaging him that she went to the team’s first practice game. She also wrote that she was “frustrated being a girl from Los Angeles who loves football” at a time when L.A. didn’t have any teams, and now they have two.