New Study Shows Majority of Americans Find Success on Dating Apps

Studies
  • Wednesday, March 13 2024 @ 10:05 am
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A new study by OnePoll/ Forbes Health found that a whopping 70 percent of individuals who met someone on a dating app said it led to a romantic, exclusive relationship, compared to only 28 percent who said it did not.

The study comes as interest in dating apps has started to decline, in part due to the perception that dating app users feel they can’t find a long-term partner this way. Gen Z, the youngest market and the biggest demographic for dating app companies, have begun to look for alternatives to dating apps to meet people.

Millennials and Gen Xers feel differently. In fact, people between 43 and 58 years of age found the most success on dating apps, with 72 percent saying that meeting on a dating app led to a romantic relationship, according to Forbes.

Tinder Launches New Online Course on Consent in India

Tinder
  • Monday, March 11 2024 @ 11:22 am
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 Tinder Course Let's Talk Consent

Tinder has just launched a new online course in partnership with youth platform Yuvaa to educate young daters on consent.

The 90-minute self-learning course entitled “Let’s Talk Consent” will be available for free on the Coursera platform, and is intended to be a resource for young adults in India to learn about interpersonal consent.

According to CNBC, there are five main topics in the course: “understanding consent in personal relationships, setting and enforcing personal boundaries, recognizing signs of healthy and unhealthy relationships via red, green and gray flags, and navigating online and offline interactions with safety and respect.”

Bumble Plans Significant Layoffs After Latest Earnings Report

Bumble Inc
  • Friday, March 08 2024 @ 11:23 am
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Dating app Bumble is refocusing its brand and has announced significant layoffs following a disappointing fourth quarter earnings report.

The popular female-forward dating company plans to cut 30% of its staff, or 350 employees, and revamp its app to focus on its friend-finding feature.

Bumble also plans to relaunch the app in the second quarter and offer a “compelling modern experience” with a “stronger appeal to younger users” according to Axios, citing Bumble CEO Lidiane Jones’s remarks in the company’s earnings call. The new features focus on making profile-building easier, with “insights on profile pictures, and better app performance” according to Axios.

Bumble Settles Lawsuit with New Jersey Over Safety Concerns

Bumble Inc
  • Wednesday, March 06 2024 @ 11:44 am
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Bumble Lawsuit over Safety Concerns

Dating app Bumble agreed to pay the state of New Jersey $315,000 in a settlement after the state’s Attorney General Matthew Platkin argued that the dating company violated state consumer protection and internet dating safety laws. The lawsuit alleged that Bumble allowed convicted sex offenders and other criminals on the app without warning other users.

Starting in 2020, the Division of Consumer Affairs launched an investigation into Bumble and Badoo dating platforms amid concerns of sexual assault occurring on the dating apps, and found that the company either “inaccurately represented their criminal background screening policies or failed to disclose them all,” according to NJBiz.com. They concluded that this violated the New Jersey Consumer Fraud Act and the Internet Dating Safety Act.

Bumble Inc. owns both Bumble and Badoo dating apps.

Tinder is Rolling Out ID Verification Feature to New Countries

Tinder
  • Monday, March 04 2024 @ 02:21 pm
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Tinder ID Verification Message

Tinder is expanding its AI-powered ID Verification feature to the U.S., U.K., Brazil, and Mexico, making it available by this summer.

According to the company’s press release, the new safety feature requires users to upload a video selfie and a valid Driver’s License or Passport. The AI-powered feature will then check to see if the face in the video selfie matches both the photo ID and the user’s profile photos, and will check the date of birth on the official ID.

The new feature adds another layer of security to using Photo Verification alone, where video selfies are compared to photos. Now, the official ID is also checked as part of the process.

Match Group Partners with ChatGPT

Match Group
  • Friday, March 01 2024 @ 08:29 am
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Match Group and ChatGPT Partner

Match Group signed a partnership deal with OpenAI’s ChatGPT-4, which includes over 1,000 ChatGPT Enterprise licenses for company employees to help with their work-related tasks. Match Group noted that the press release announcing the move was written by ChatGPT.

While Match Group has been heavily focused on using AI to develop new features for its platform, this move incorporates it into the company’s internal workflow. Employees will use ChatGPT-4 to aid with coding, design, analysis, to build templates, and other tasks.

It will also help with marketing communications, although the press release is a bit over the top. As Tech Crunch notes, even though releases are designed to create buzz and excitement, Match’s latest announcement is heavy with love analogies and puns, which makes for a groan-inducing read.

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