Milestones

Image: Facebook

Facebook Dating made its much-anticipated debut in the US on September 5th, but concerns about its privacy issues have overshadowed the excitement in media coverage of the app.

Facebook was recently ordered by the Federal Trade Commission to pay about $5 billion in fines for privacy lapses, including its maligned partnership with Cambridge Analytica leading up to the 2016 elections. And most recently, the Attorneys General of eight different states have launched an anti-trust investigation of the company, specifically concerning the company’s privacy practices and purchases of WhatsApp and Instagram.

Still, Facebook Dating is betting on its wealth of personal user data as a competitive advantage for creating better matches to directly compete with apps like Tinder. (Match Group saw its shares fall 5 percent on the day Facebook Dating was launched, a sign of investor concerns about the new competition.)

China’s gay dating app Blued is making its next move – an IPO in the U.S. market.

According to Bloomberg, the largest app for the LGBTQ community in China is planning to raise about $200 million through the IPO. The sale will likely take place next year, and the company could be valued as high as 1 billion US dollars.

Blued was founded by a former policeman named Geng Le in 2012, and now has more than 40 million users and garnered more than $130 million in venture capital as of March of this year, according to Bloomberg. The app offers live streaming and gaming in addition to online dating, and also connects men who want to become parents with surrogates overseas. These types of services are also part of Blued’s strategy to generate additional revenue outside of the traditional dating app.

Match Group is serious about its expansion in the Asian market. It just announced the launch of its new app Pairs Engaged – a “marriage concierge” service to compete with the country’s popular arranged marriage industry.

Pairs Engaged is the opposite of the company’s star dating app Tinder. There’s no casual glancing through photos and swiping left and right. Instead, the customers Match Group is targeting are looking to get married within a year and are serious about the search process.

Image: Bumble

Bumble announced its most recent partnership with Gen. G to create the first all-female team of professional Fortnite players.

According to CNBC, the female-friendly dating app will also become the official partner for Kristen Valnicek (a.k.a. KittyPlays), a content creator and Twitch player who is head of new gaming initiatives for Gen. G, a global esports organization that was originally founded in South Korea.

App companies are growing frustrated with splitting their increasing revenues with Google Play and the Apple Store, as they continue to pay 30 percent to the tech giants on every transaction made through their app stores. But now, Tinder is offering its customers a direct payment method, a way to bypass Google Play altogether.

The popular dating app is allowing its Android users to enter their credit card information directly into the app rather than using Google Play to buy premium subscriptions like Tinder Gold and Tinder Plus. Once you’ve entered the information, the app automatically defaults to this payment system for all future in-app purchases and renewal fees as well.

According to The Verge, Tinder isn’t the first company to side-step app stores. Epic Games, a popular video game developer, last year released its hit game Fortnite via its own downloadable launcher to avoid giving Google 30 percent of its revenues. Popular music service Spotify has filed an anti-trust complaint against Apple with the European Union for alleged anti-competitive tactics. Apple is now being investigated by the Union for disadvantaging other companies in favor of its own offerings, specifically Apple Music, which competes directly with Spotify. Netflix is also looking at options to avoid the Apple and Google Play stores, especially with Apple now entering the content business.

Four years after a hacking scandal threatened to bring it down, Ashley Madison is celebrating a milestone. The notorious infidelity dating site has reached 60 million members worldwide since launching in 2002.

"Our unique community of like-minded people continues to grow across the globe," said Paul Keable, Chief Strategy Officer of Ashley Madison, in a prepared statement. "We offer discretion to those seeking infidelity, and clearly, with strong results underscoring the company's growth, what we offer is in demand."

Ashley Madison’s latest annual Report on Customer Statistics reveals that more than 14,500 new member accounts were added on average each day in 2018. For every active paid male account, 1.1 active female accounts were created. The site averages more than 440,000 new signups per month and facilitates more than 39.5 thousand affairs per day. In total, over 5.3 million new accounts were registered on Ashley Madison last year.