Gay dating app Grindr crashed in Milwaukee during the Republican National Convention due to a spike in user activity on the platform.

According to Down Detector, over 1,000 users in Milwaukee reported the app being down around 4:00pm on Tuesday, July 16th. When the report came out, ex-Congressman George Santos posted a video on X saying that Grindr executives were calling the RNC convention the “Grindr Superbowl,” though media outlets have yet to confirm this is the case.

The Daily Mail reported that there was also an increase in traffic on the dating app during CPAC (Conservative Political Action Conference) outside of Washington D.C. last year. There was also an increase of users on its platform during the 2020 Democratic National Convention.

Tinder has launched its new feature Photo Selector, an AI-based tool that helps users choose the best photos to use in their profiles to generate the best match results.

According to Tech Crunch, the new feature uses facial detection technology. When a user uploads a selfie on the app, the AI detects the unique facial geometry to identify the person’s face and pulls up matching photos from their camera roll. The feature then curates a collection of ten photos that will perform best on the person’s profile.

Photo Selector is intended to help users through what can be a time-consuming process of sifting through camera roll photos. According to a recent survey by Tinder, 68% of participants expressed that an AI photo selection feature would be helpful, and 52% reported having trouble selecting profile images. 

Starboard Value has taken a stake in Match Group, the latest firm to join the company’s activist investors and criticize executives for its financial performance.

According to The Dallas Morning News, Starboard has built a 6.6 percent interest in Match Group, the parent company of dating app Tinder. The popular dating app has seen a drop in paying customers for six straight quarters, with little sign that things will turn around soon.

Starboard joins Elliott Investment Management LP and Anson Funds Management LP, two other activist investors who have demanded changes in Match Group’s operations. Starboard is planning to push for selling Match Group if it fails to turn things around, according to Dallas Morning News.

Bumble has announced a new reporting feature for users to alert the app if they suspect a profile of displaying AI-generated photos and videos.

“Fake Profile” allows users to flag and report accounts that they think are AI-generated and being used to deceive other app users. According to Tech Crunch, people using AI to beef up their profiles is creating a new problem on dating apps (aside from the typical bots, spam accounts, and safety issues that have been around for a while) – and that is whether or not to believe that the person in the profile they are seeing is actually that person, or an AI-enhanced version of them.

For example, someone could generate a photo of themselves to make them look more like Taylor Swift, or alter their bodies to show muscles they don’t have in real life, hoping to attract more matches through deception. In other words, they are gaming the system with AI.

Hinge and Grindr are two standout dating apps as they continue to grow in a tough market; powerhouses Tinder and Bumble are seeing more users leave their platforms.

In general, dating apps have had a rough couple of years, with the coveted Gen Z market looking to other options besides dating apps to meet singles, including in-person events, running clubs, and social media platforms like LinkedIn.

“Online dating trends have continued to decelerate industry-wide, showing minimal relief from the recent struggles,” wrote Morgan Stanley analysts Nathan Feather and Brian Nowak in their research, according to Quartz.

Tinder is rolling out a new ad campaign inspired by 90s rom-coms, featuring young singles playing out their meet cute moments on the app in real life.

According to AdWeek, the ads continue with “it starts with a swipe,” the tagline from its previous global campaign.

One video starts out with two people meeting in the library, with a young woman stumbling over her words as she falls off a ladder in the stacks and a young man catches her. “Thanks for making my day with your hace,” she says, shaking her head and correcting herself: “Face. Typo.” It then becomes clear that they are voicing their text messages.