Gay dating app Jack’d sent a notification to all of its users that read “All Waves Matter” as a marketing tactic to encourage them to engage on the app. The company came under fire because this was interpreted widely as insensitive to the Black Lives Matter movement.

On Jack’d, virtual “waves” can be sent between users to express interest in one another. According to Insider, when users of Jack’d got this notification, they were understandably upset at the reference to “All Lives Matter” – the phrase used by those who opposed the Black Lives Matter movement. 

Jack’d has long marketed itself as a more progressive dating app, noting on its website that it is the "most diverse community for gay, bi, trans, and queer people," and is used overwhelmingly by people of color, which make up about 80 percent of its user base. 

Dating app Bumble just reported revenue in Q4 of 2020 that exceeded expectations, prompting shares to jump as high as 5 percent. This news comes on the heels of the company’s stock market debut.

The company reported revenue of $165.6 million in the fourth quarter, a 31.1 percent increase for the first earnings report since the company went public, according to Reuters. (Analysts had originally expected revenue of $163.3 million.) Bumble expects the current quarter to generate between $163 million and $165 million as well. 

Reuters also reported that Bumble attributed the fourth quarter success to daters having “pent-up demand” for in-person dates again after a year of lockdowns in the wake of a global pandemic. They expect their numbers to grow as more people get vaccinated and restrictions are lifted.

Tinder and Everywell are giving away Covid Tests

To prepare for a surge of daters looking to meet in person, Tinder is giving away free at-home Covid test kits. The kits will be distributed on a first-come, first-served basis, and will be offered on March 20th at 7pm EST – the first day of spring.

In partnership with Everlywell, the maker of federally approved Covid-19 test kits, Tinder will give 1,000 kits to people (500 couples) who have made plans to meet up, according to CNN. The kits come with a nose swab, which you use and return back to the lab to wait for results to post online, usually 1-2 days later. 

The popular dating app company said that 40 percent of its customers under age 30 haven’t met in person because of fear of the coronavirus, so it’s hoping this will help ease some anxiety.

Garbo is a non-profit provider of Background Checks

Tinder announced that it will offer background checks on potential dates, a new measure that parent company Match Group has taken to improve safety for users of the app. Currently no dating app conducts criminal background checks on users, so this is a huge step forward for safety advocates.

Match Group has partnered with Garbo, a non-profit that provides background checks, and plans to debut an in-app background check feature on Tinder later this year according to The Washington Post. There are no details yet on the cost of the service.

Tracey Breeden, Match’s new head of safety and social advocacy, said in an interview: “This gives [Tinder users] an opportunity and that comfort level. Maybe they want more information before they have a video chat, maybe they want more information before they meet in person.”

India has seen a surge of new online daters thanks to Chinese dating app Lamour, but many are not so happy with the service.

L’amour was the most downloaded dating app in India in 2019 according to Sensor Tower analytics firm, gathering 14 million users in the first six months. (By comparison, Tinder got 6.6 million downloads during this same time period.) Since the lockdowns, the app has been gaining steam.

India is still a growing market with huge potential when it comes to the dating app industry, and Match Group and Bumble have focused resources on expanding their user bases in the region the past few years. However, it’s been dating app L’amour that is garnering attention according to Quartz News, with ads that say “find a girlfriend in a week” to lure new (male) users. When they click on the ad and download the app, they are presented with photos of attractive potential matches and messages directed to them, asking “are you the one I’m looking for?” 

If you’ve been vaccinated, you might want to include it in your online profile. Several online dating apps have now reported seeing increased interest around the topic of vaccines.

According to a report from Vice in early March, a Tinder spokesperson told Motherboard that they’d seen a 238 percent increase in vaccine mentions in user bios in January, and noticed the interest surrounding the subject as early as November. Bumble also reported an increase in the number of people using the words “vaccine” or “vaccinated” in their profiles dating back to December. In the same time period, the number of profiles on Scruff with the word “vaccinated” added has doubled.