Location

An article from Canoe took a look at online dating statistics in Canada.

From a cross-Canada survey conducted by Leger Marketing, they concluded the following points:

• 25 percent of Canadians have tried online dating. The percentage rises to 36 percent if you look at people between the ages of 18 and 34 (much higher than in 2009)
• Still, the majority of people do not plan to try online dating as 69 percent of them said that it is not likely they could find love online
• 64 percent of singles using online dating say that common interests is the most important factor when looking for a match
• 49 percent of singles using online dating say that physical characteristics from photos and videos is the most important factor when choosing a match
• 39 percent of all the Canadians surveyed said that they actually read over all of the information provided in a dating profile

Online dating has seen a huge increase in popularity in the last few years in Canada and the rest of the world. According to the Canadian owned dating site Plenty Of Fish, they have seen a 40 percent increase in memberships over the last 2 years. Plenty Of Fish currently has 33 million registered users from around the world.

Match.com (Match.ca in Canada) is now powering online dating at Yahoo! Canada. Yahoo in the United States has been using Match.com since May of 2010 (see Story). Previously Lavalife had partnered with Yahoo! Canada to provide online dating to their visitors (see Story).

To find out more about this dating site you can check out our Match.com review.

China's leading dating site, Jiayuan.com has roughly a million users a month now who pay for the privilege to exchange messages with other members. The messages can be paid for by either the sender or the receiver. Their second quarter earnings this year almost doubled to $12.9 million when compared to the same quarter last year. Jiayuan listed on the Nasdaq back in May and since then their stock price has jumped 21 percent (as of last Friday). This is very good especially when you compare it to other Nasdaq listed Internet companies from China (most have fallen).

Jiayuan never relied heavily on advertising on their site as a source of income. In 2008 advertising made up only 15 percent of their revenue. Online advertising is a very competitive market with slim margins and for this reason at the start of this year Jiayuan decided to drop advertising from their dating site completely. Supporting a sales staff and the way it affected the user experience just did not make it profitable. Paid messaging now accounts for 80 percent of their revenue with the other 20 percent generated from in-person events and a premium service members can use to hire a human matchmaker.

For more on the story you can read the WSJ.

According to the blog "Breaking the online dating sound barrier”, the dating site Plenty Of Fish only accepts users from Canada, United Kingdom, United States, Australia, Ireland, New Zealand, Spain, France, Germany and Italy. I did try creating a new user from China and I didn't have any problems (I had the account deleted), so POF must check the IP of the user to see what country it is from before they allow them to register.

The other bit of news about Plenty Of Fish is, it now supports 4 languages. Before now the site was only available in English. As of a few days ago French, German and Spanish versions can be accessed with an Italian version coming soon. This means any text from the user interface (menus, links, etc.) along with all help and information pages are available in the language. The only thing that doesn't get converted is any text a user may have typed for profile fields like the About Me section.

For more information on this story you can check out Fernando's Blog and to find out more about this dating site you can read our Plentyoffish.com review.

For 14 days eHarmony Australia is running a free guided communication event starting April 13th and ending on April 26th, 2011. This means starting tomorrow for a fortnight, singles in Australia can visit eHarmony.com.au, create a profile, receive matches, and then communicate with those matches through the guided communication process at no cost.

As winter approaches in Australia it is a good time for singles to check out their local online dating site since this is typically the busy period for dating and matchmaking services.

To find out more about this online dating site in Australia, you should check out our eHarmony review.

Here is an UK eHarmony voucher code for one of their popular promotions. This voucher code expires on Febuary 14, 2011.

eHarmony UK Voucher

The coupon code listed above is valid on eHarmony in the United Kingdom (eHarmony.co.uk).

For US singles, go here for our eHarmony USA (eHarmony.com) coupons.

For Canadian singles, go here for our eHarmony Canada (eHarmony.ca) coupons.

Read our review of eHarmony UK for more information about this online matchmaking service.