CEO Adam Cohen-Aslatei on S’More TV

Image: S'More

Dating app S’More is testing a new feature called S’more TV, offering users access to celebrity interviews and other videos the company has produced.

S’More TV was inspired by the company’s Instagram Live feed, where CEO Adam Cohen-Aslatei has been interviewing reality TV stars, WWE athletes and models about their dating lives and other dating-related topics. After gathering more than 50 hours of content according to Tech Crunch, he decided to launch the new feature and provide the content directly to users from the app as a “conversation-starter.”

To promote the new feature, S’More users will now receive prompts directing them to watch S’More TV, where they will be able to comment on the videos. Commenting is encouraged, because the feature is intended to help users attract potential matches as well as giving them a starting point for conversation.

Artificial intelligence is part of the dating app experience, but what most online daters don’t know is that it could be influencing your decisions about matches and who grabs your interest more than you know.

Researchers from the Universidad de Deusto in Spain conducted a study to find out how much of our current decision-making is driven by the information we are fed – specifically when it comes to AI. AI is the driver in matching algorithms on dating apps, monitoring your choices and preferences to better understand who you are, and then suggesting who might be a good match for you.  

According to the study’s press release, researchers provided participants with images of fictional potential dates as well as political candidates, and asked each person to choose, based on the images provided, who they would vote for or who they would consider dating, respectively. In some cases, AI would explicitly favor certain candidates by how accurate the match was – for example, offering that one candidate or potential date had 40 percent compatibility while another had 90 percent compatibility. 

NSW, Australia’s police force, was in talks with Match Group about new safety proposals to address sexual assault among daters that meet over the company’s apps, but Match Group has so far rejected implementing them.

The proposals from NSW could pose challenges regarding user privacy. The policing agency suggested using AI to scan conversations between users for potential red flags according to Australian Broadcasting Corporation (ABC). NSW also proposed a portal for police to access any reports of sexual assault sent to Match Group’s dating apps. 

"We recognize we have an important role to play in helping prevent sexual assault and harassment in communities around the world,” Match Group said in a statement. "We are committed to ongoing discussions and collaboration with global partners in law enforcement and with leading sexual assault organizations like RAINN to help make our platforms and communities safer.”

Match Group testified in front of the U.S. Senate recently, arguing that tech giants Apple and Google are allowing underage users to access its dating apps.

Underage users have been able to download dating apps with age restrictions even while signed into their Apple or Google accounts, simply by clicking “yes” on a pop-up verification notice that asks if they are 18 or older. Neither Apple nor Google cross-checks the verification with their own data, and neither has set up a process to prevent these users from accessing the apps beyond the pop-up notice. 

Match Group’s chief legal officer Jared Sine testified on April 21st, according to Bloomberg News, saying that Apple and Google are allowing people under 18 years of age to download their dating apps despite the age restrictions. According to Sine, these companies are aware of the problem and ignoring it anyway; and they refuse to share personal user data with Match Group to address it.

China-based gay dating app Blued announced that it has obtained an Internet Hospital license to offer men’s health services to its users.

BlueCity, which owns Blued, created its own online health information platform He Health in 2019 to elevate awareness of HIV and its prevention among the app’s users. The health portal will now be rebranded as He Health Internet Hospital, and in addition to providing information and consultations, the online hospital will sell HIV diagnostic kits and work with local authorities to offer testing centers around China. 

Under the new license, doctors and medical professionals will also be able to offer advice and expertise to patients directly through the dating app’s platform. Instead of turning to third party apps for this kind of service, Blued users can feel safer and more confident talking directly with doctors over the dating app about sensitive issues like erectile dysfunction, HIV testing and prevention, and access to prescription medications, according to news website Pan Daily.

Tinder has announced a partnership with language learning platform Duolingo to offer lessons to its users and bridge the language barrier gap for long-distance dates.

The Match Group dating app has offered to give 100,000 users a free month of Duolingo Plus, an online service which offers lessons in multiple languages. According to Tinder, 76 percent of its users who wanted to match with people from other countries found that they were matching with dates who spoke languages other than their own, a barrier to connection. Tinder saw an opportunity to help them with Duolingo.