Features

You know that annoying couple you're friends with on Facebook? The one who's always putting up soppy status updates, cutesy pictures, and stomach-churningly sweet wall posts?

Prepare yourself: they're about to get even more annoying.

Facebook has recently launched a digital version of relationships at Facebook.com/us. If you're in a relationship on Facebook, the new page collects all posts, events, and photos that both you and your significant other are tagged in. It's a one stop shop for all the details of your digital romance.

Reviews are...mixed, to say the least.

I notice several comments this week about users not liking the fact that Plenty Of Fish has now made the dating feature "Viewed Me" for paid users only. I had thought this was done a while ago but after some further research it looks like only the ability to see when someone had looked at your profile was removed. You could still see who had viewed you, not just when.

Well earlier this week it looks like you now cannot see who has viewed your profile anymore on POF.com, if you are a free member. You will now have to pay for this privilege.

For more information on this popular dating site, you can read our POF.com review.

SeekingArrangement.com announced last Friday the launch of their anonymous phone calling feature. The service is called ICALLU which allows members to talk over the phone to each other without revealing their phone number to the member they are calling. Registering for this calling feature is free to members. A member's profile is marked as "phone verified" when they have gone through the registration and verification process (using SMS). Pricing for this service is currently 99 cents a minute ($1.99 for international calls) for the member who initiates the phone call.

SeekingArrangement.com decided to go ahead and offer this anonymous phone service after their research showed that 55 percent of their members have indicated that they are concerned about privacy. 32 percent of members also have already had a negative experience from giving out their phone number to a stranger.

For more information on this story you can read the press release. For similar dating sites to SeekingArrangement.com you can take a look at our Sugar Daddy dating category.

POF reported on their blog that it was a good year for the dating site. They said that it nearly double in size (I am assuming here that they mean the number of members in their database) and that they hit a record of 50 thousand signups in a single day earlier this month.

Other big moments in 2011 for POF were:

• POF is now available in multiple languages
• Hired Administrators and a Tech Team
• Created a new POF chat system (designed in house)
• Name changed from Plenty of Fish to POF
• Site Redesigned
• New POF Apps for Mobile

For more information you can check out the POF blog and to find out more about this dating service you can read our POF review.

The concept of purchasing virtual goods may not have been around for long, but it has now become one of the fast-growing types of business online. According to the Inside Virtual Goods report, the overall market for virtual goods in the US is on its way to hitting $2.9 billion in 2012 - that's up from $2.2 billion this year and $1.6 billion in 2010.

The virtual goods industry first exploded on Facebook with the popularity of games like FarmVille and CityVille, in which users purchase currency that can be used within the game. Facebook also added a virtual gifts feature that allowed users to buy and send gifts to one another.

Dating sites quickly picked up on the success of the virtual goods game. Plenty of Fish offers "Goldfish Credits" for purchase in packages of 100, 215, or 500. With Goldfish Credits, users can send gifts to other members or find out if someone has opened their messages. Gifts are publically posted on the recipient's profile for 3 three weeks before disappearing. Each Plenty of Fish member also receives 2 virtual roses when they join the site. Roses are sent when composing a message, but each rose may only be used once during a 30 day period. Because they are a rare commodity on the site, roses are considered an especially strong indicator of a user's interest.

HOT or NOT was also an early adopter of virtual goods. The site offered virtual roses ranging from $2 to $10 that could be sent to prospective dates. Though more expensive, the $10 roses became the most popular option because they sent the strongest signals to the recipient. HOT or NOT also found that the recipients of virtual gifts were four times more likely to respond to the sender than users who did not receive a gift.

To date, Zoosk is one of the biggest virtual goods success stories. Zoosk Coins are a virtual currency used to purchase a range of features on the site. According to the site's FAQ, Coins can be used to "purchase Gifts, arrange for a Special Delivery, receive a Delivery Confirmation for your email messages, and Boost your profile." Gifts are cute graphics, like flowers and pets, that can be sent to other members. Special Delivery alerts a message recipient with a pop-up when they have received a message from a user who has purchased the feature. Delivery Confirmation notifies the buyer when their messages have been read, and Boost is a feature that puts the purchaser at the top of someone's search results or in a special place on the homepage of other interested users.

Virtual goods seem poised to become more popular than ever on dating and social networking sites. It looks like your holiday shopping list just got a little bit longer.

For more on this story you can read TechCrunch. For information on the dating sites mentioned in this article you can read our POF.com review and our Zoosk.com review.

Earlier this month Zoosk released a iPad version of their dating application which quickly ranked in the top 20 list for Social Networking Apps in the United States. Like their dating apps for other platforms, this app is available in 25 languages and offers the user the ability to search, browse and communicate with other Zoosk members. It is also optimized for the iPad and takes into the account the larger screen real-estate available.

Zoosk also noted that their mobile apps have been downloaded over 2.5 million to date. Search algorithm changes over the last year have also increased communication on the dating service by increasing message replies 133 percent.

For further details about the service please check out our review of Zoosk.com.