Zoosk

Zoosk's domination of the online dating scene isn't ending any time soon. The online dating site, which first rose to popularity by making romantic links between Facebook users, is preparing to create an important connection of its own - with investors in public markets.

Zoosk was founded in 2007 by Iranian entrepreneurs Alex Mehr and Shayan Zadeh, who met as students at Tehran's Sharif University of Technology. They moved to the U.S. in 2000 and launched the company seven years later. Zoosk acquired users quickly by tying itself to Facebook and the hundreds of millions of users who already used the ubiquitous social networking site to post personal information and photos. It's since branched out to mobile, the most rapidly-growing sector of the dating market, and has raised more than $60 million from investors including ATA Ventures, Canaan Partners, Bessemer Venture Partners and Crosslink Capital.

Zoosk is now taking steps to go public in 2014. The San Francisco-based company has picked Bank of America to lead its initial public offering, along with Citigroup and Royal Bank of Canada. Oppenheimer & Co. and William Blair & Co. will serve as co-managers.

In the $2.1 billion dating services business, Zoosk has a 2.9 percent market share, trailing behind Match.com and eHarmony in the competitive industry. Zoosk currently has more than 40 million active members, a success rate that can be attributed in part to the additional features the site offers. The challenge faced by most online dating sites is that, if their service is successful, their users have no reason to continue using it. Forward-thinking companies like Zoosk are counteracting that problem by offering other social features - like sending relevant discounts to couples or making date suggestions - to keep users coming back.

The approach is working. Close to 4,000 businesses compete in the dating services market, according to IBISWorld, yet despite that heavy competition, Zoosk said in May that its first-quarter revenue topped $40 million and that visitors to the website more than doubled from the prior year.

There's no question about Zoosk's impressive track record, but there are some questions about the success of these kinds of sites' attempts to go public. Following Facebook's troubled IPO in May 2012, there was a lull in social-networking deals. But Twitter Inc.'s debut last month seems to have put some people's fears to rest, and Twitter is now up 89% from its IPO price. Whose footsteps Zoosk follows in remains to be seen.

Since 2008, Cyber-Dating Expert has been a go-to source of online dating advice. With dating coach and two-time author Julie Spira at the helm, the team behind Cyber-Dating Experts helps singles improve their chances of finding love on the Internet and their mobile phones.

The 4th annual Cyber-Dating Expert "Top 10 Mobile Dating Apps" list compiles the best-of-the-best that mobile dating applications have to offer. In a world that's becoming increasingly smartphone-based, Spira and her team say these are the 5 best apps for tech-savvy singles:

The yearly German festival of drinking and debauchery known as Oktoberfest arrived last month again. For most revelers, that means giant pretzels, women in dirndls, liter-sized mugs of beer, and nights they will never remember. For Zoosk, that means an opportunity for another study.

Zoosk surveyed more than 2,800 single beer drinkers in hopes of discovering what their beer choices say about their dating preferences and personalities. As it turns out, the types of beer you and your date prefer might actually offer clues about your compatibility:

• If you're looking to settle down soon, hope your date orders a domestic beer. Domestic beer drinkers are most likely to be looking for marriage (20%). They are also more likely to be traditional when it comes to dating, so expect them to go the dinner-and-a-movie route and don't overwhelm them with public displays of affection.
• If you're not ready to settle down, look for a date who is into microbrews. 31% of men who opt for microbrews say they're in the market for fun, but nothing long-term. Unsurprisingly, then, microbrew drinkers are the most likely to have had a one night stand (74%) and to want physical intimacy every day (54%). They're also the most likely to prefer an outdoor adventure for a first date.
• If stability is what you're looking for, find an ultra-light beer drinker. Singles who count their calories prefer romantic evenings spent sharing their hopes, dreams, and goals for the future. They have the highest percentage of long-term relationships on average, at 75%. They are also the most likely to refer to themselves as homebodies (37%).
• If you'd like an introvert in your life, choose an import drinker. They're the least likely to have a one night stand and the most likely, on average, to be a virgin (4%). Reserved import drinkers prefer dogs to cats where pets are concerned and say they often spend time daydreaming about their next vacation.
• If you need a family-friendly date, a light beer drinker is the one for you. 92% of light beer fans say they're open to dating someone with kids, and 64% say they like to spend their free time with family and friends. Light beer drinkers are second only to ultra-light drinkers when it comes to success in lasting relationships.

I guess your brew of choice says a whole lot more about you than just your taste in beer. No word on what happens if your date orders wine instead...

Looking for the best online dating site? There are many out there, but how do you know which sites are the ones most people are checking out? After all, you want a lot of choice when it comes to searching for love.

According to website Mashable.com, Yahoo has revealed the top 10 dating sites that people have searched for using their search engine. And surprisingly, OkCupid topped the list (with even more searches than standards like Match.com or eHarmony).

Another surprise? Men seem to be more interested in online dating, or at least, searching for sites and checking them out.

Here's the complete list:

OkCupid. This site tops the list, and maybe because their demographic skews younger and it's a little more engaging with members than some of the classic dating sites. Most of the searches were conducted by men (68%).

Match. This website is almost synonymous with online dating. It's been around a while, and is still going strong. Again, the majority of searches (73%) came from men.

MeetMe. A more casual site for dating and friendship, MeetMe is gaining marketshare when it comes to online dating. Or at least, people seem to be searching for the site. A hefty 67% of men (primarily from Arkansas, Kentucky and West Virginia) searched for it according to Yahoo.

Zoosk. This popular website touts is algorithms which allow members to "date smarter." Again, more than 70% of its searches came from men.

eHarmony. The go-to destination for those looking for committed relationships, eHarmony has remained near the top of the pack for a long time. Surprisingly, more men (54%) than women were searching for this website.

PlentyofFish. This dating site has a bit of a reputation, but that hasn't stopped people from checking it out. Formerly known for its "intimate encounters" section, POF has recently undergone an image change to focus on matching people with relationship potential.

JDate. The most popular site for those who are more religiously inclined, JDate has become the go-to source for Jewish singles. Not surprisingly, the most searches came from New Jersey, New York, and Florida, all with more concentrated Jewish populations.

Skout. Mobile apps also figured prominently into searches. Skout is a networking app that focuses on meeting people rather than having specific agendas for dating and relationships. Most of the searches for this site came from men (68%) residing in Texas, California, and Florida.

Christian Mingle. A popular religious-based dating site, Christian Mingle focuses on dating, friendships, and relationships. This is the only site that had more females searching for it, primarily from Texas, California and Pennsylvania.

Tinder. This mobile app was made popular by college students, a sort of "hot or not" version of online dating. With its easy-to-use and convenient set-up, the app has taken off among singles who like to see who's close by and wanting to meet a little more spontaneously.

If I had my way, every day would be International Kissing Day.

But seeing as I have not yet used my Pinky and the Brain-like powers to take over the world, we're stuck with International Kissing Day happening only once a year.

To celebrate this year's event, Zoosk surveyed more than 3,500 singles around the U.S. to gather their thoughts on kissing. You may never have been curious about the most memorable kisses in pop culture, the best kissing spots around the country, and the most popular songs to kiss to, but you're about to find out what they are anyway.

The top three songs to kiss to are...

1. 21% of singles say "Could I Have This Kiss Forever" by Whitney Houston & Enrique Iglesias is the best song to kiss to.
2. 17% of singles choose "A Kiss From A Rose" by Seal.
3. 12% of singles choose "Blow Me One Last Kiss" by Pink.

[Ok, I do kinda have a soft spot for that last one, but...really? Have any of those Zooskers actually listened to the song? It's about a breakup. An ugly one. Not exactly the most romantic choice for a makeout soundtrack...]

The most memorable on-screen lip locks of the summer are marginally better chosen:

1. 41% of singles say Tony and Pepper's kiss in "Iron Man 3" was the most memorable of this summer's blockbuster flicks.
2. 23% of singles say Spock and Uhura in "Star Trek Into Darkness."
3. 21% of singles say Alan and Cassie in "The Hangover III" shared this summer's most memorable on-screen kiss.

The places singles most like to get their smooch on are:

1. The beach: 30%.
2. In a car: 23%
3. In front of a roaring fireplace: 15%
4. On a carriage ride in New York's Central Park: 14%

[I have a lot of questions and concerns here, but...I won't go there.]

And finally, Zoosk collected a few random kissing facts (in case the first three weren't random enough already):

1. 73% of singles say they dated someone who was a bad kisser.
2. 77% of singles say they have rubbed noses, Eskimo style, to show affection.
3. 83% of singles prefer to kiss with their eyes closed.
4. 59% of singles say the most memorable kiss in recent political history was President Obama kissing his wife on election night (soundly beating the famous passionate kiss Al Gore gave his wife Tipper at the Democratic National Convention).
5. 71% of Americans say it is more awkward to see world leaders kissing vs. watching a politician kiss his or her spouse.

Zoosk's dazzling rise to fame is the stuff of online dating legends. Over the last five years, Zoosk has evolved into a leader in the industry, and this year it celebrated a major milestone.

On May 22, 2013, Zoosk announced a company record: revenue exceeded $40 million in the first quarter of the year. That's not a bad way to celebrate the half-decade mark...

And that's not all Zoosk has achieved this year. The first quarter of 2013 also saw these breakthroughs for the popular dating site:

• Zoosk experienced a 116% increase in monthly total unique visitors compared to the same period last year.
• The number of monthly active users for Zoosk's mobile products increased more than 200% year-over-year.

Zoosk believes its success can be chalked up to its unique approach to matchmaking and a strong focus on the mobile market. The site set itself apart with its Behavioral Matchmaking engine, which learns users' preferences by observing their behavior on the site. It continuously improves subsequent matching suggestions as it more thoroughly profiles a user, resulting in increasingly better matches and higher levels of engagement with other singles.

The Behavioral Matchmaking engine is driven by three discovery tools:

• Zoosk's Scientific Matchmaking service, a daily introduction to a potential match
• Carousel, a rapid-fire round of profile pictures
• Search functionality that sorts through the millions of profiles on the site

On the mobile front, Zoosk created a variety of mobile applications to meet users' increasing demands for dating on-the-go. The applications are all optimized versions of the site's experience that are frequently updated to provide better and more sophisticated service. Applications are available for Apple devices on iTunes and for Android in the Google Play store.

Zoosk's commitment to mobile has paid off. It consistently ranks as the #1 dating app for the iPhone and iPad, and in Google Play the Zoosk app has been downloaded more than five million times.

"We wanted to bring a no-compromise approach to small screen dating for users on-the-go," said Shayan Zadeh, Zoosk CEO and co-founder. "So instead of designing our mobile product as an extension of our website, we built a brand new experience from the ground up. This mobile-centric design plus our Behavioral Matchmaking engine equals a powerful formula that is driving user adoption."

Congratulations to Zoosk on their stellar start to 2013. Can't wait to see what the rest of the year has in store...

For more on this dating site you can read our review about Zoosk.