Statistics

Marketing Charts summarizes the new Mediamark Research reports that have been just released. According to the statistics, online dating is still alive and well with almost 2.5 million adult Americans who took part in dating online in the last 30 days. Men slightly edged out Woman by 8%. If you want all the numbers without reading the article they included an easy to read table.

A new report by Juniper Research says that by 2012 mobile dating and chatroom services will have over a quarter of a billion people using them and revenues will pass $1 billion by 2010. Large dating services like Match.com and Date.com already have invested heavily in mobile services with Match.com recently upgrading their Match Mobile service with new features and a better interface (see previous story). Match Mobile members now have access to search all members available to regular Match subscribers.

For more information on this report head on over to PC Advisor.

Here is an interesting article on CNNMoney.com about the founder (Andrew Conru) of the FriendFinder Network of dating sites. It talks about his failures and successes including AdultFriendFinder, his biggest success which generates more than 60% of his total revenue (over $200 million). This site rivals the likes of Match.com and Yahoo! Personals in total number of members. Last year AFF had more than 35 million visitors and on average 75,000 new user registering each day (not paid members).

I just read an interesting article regarding Match.com. They are one of the largest dating services on the internet, and this success is due partly to their marketing towards singles between the ages of 45 and 59 (Baby Boomers). These singles make up over 1.7 million members of Match.com's 15 million total membership, this is a 350% increase over the last 6 years. Another interesting thing to note is 7 out of 10 of these members are divorcees.

For more information, see the full article here.

Spark Networks, owners of AmericanSingles.com, Date.ca and JDate.com have released their 2006 4th quarter financials. There is some interesting numbers here for singles thinking about joining one of these dating sites. For the year end (Dec 31, 2006) American Singles had 80,519 paying subscribers and JDate had 74,775 paying subscribers. All of Sparks business ventures combined had a total of 217,276 paying subscribers, an increase of 10% when compared to last year. Of course none of these numbers include the members who use the site with a free membership.

I was surprised by JDate's numbers, they must be the largest Dating Site for Jewish singles out there.

Spark Networks also had another milestone on February 14th, 2007. It was their one year anniversary of its AMEX Listing. Look for them under the ticker "LOV". For more information on Spark Networks financial results check out this page.