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Tinder Partners with Peacock for Halloween Promotion

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  • Monday, October 16 2023 @ 09:46 am
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Tinder & Peacock Boo Season Insights
Image: Tinder & Peacock

Dating app Tinder has partnered with Peacock streaming service to launch “Horror Movies” as an in-app Interest and also to host private date night screenings for horror movie fans.

The new Horror Movies Interest badge Tinder is adding allows its users to filter and search for those who share a love of scary films, according to Tinder’s press release. In addition, Peacock is adding a new dedicated “For You and Boo” date night collection to its service, which will be available starting October 5th.

To add the new interest badge to their profiles, users can go to “edit profile” and scroll down through the interests to find “Horror Movies,” and select it. Once added, Tinder users will also be eligible for an exclusive in-app offer, but only between October 4 and October 31.

Wanderlove and Expirationships are Popular Trends Among Young Daters

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  • Monday, September 04 2023 @ 07:28 am
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Vacation Relationships

This summer, young daters have been more interested in tossing aside geographical boundaries and looking for love in faraway places. They are also looking for short-term romance that comes to an end after the vacation is over.

According to Mashable, 33 percent of Bumble users are embracing “wanderlove” - the prospect of pursuing love interests outside of where they live. And young singles want to experience adventure and romance in a new place. Travel is the top priority for these daters, and if they can have an “expirationship” - a little bit of romance along with it that can end when they finish their travels, even better.

Part of this growing trend is due to post-pandemic work models, where many people were able to move to where they wanted to live, rather than stay where their workplace is located. Young people with no kids are especially interested in traveling, rather than putting down roots in a specific place.

Tinder to Launch High-End Subscription and Product Refresh

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  • Monday, August 14 2023 @ 08:07 am
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Match Group announced in its quarterly earnings call that its star app Tinder will be launching a “high-end” subscription tier this fall. In addition, Tinder will debut a product refresh to cater to the Gen Z dating market.

The company has been testing price points in different markets, including a $500 subscription that was called Tinder Vault, according to CPO Mark Van Ryswyk. In an interview with Fast Company earlier this year, he noted that there’s a market for daters who are willing to pay for good matches, as evidenced by the success of its exclusive dating app The League.

However, the price point was arguably high for an app that will not include human matchmakers, but instead will continue to rely on technology to serve up better matches.

Parents in China are Using Dating Apps as a Matchmaker for Their Adult Children

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  • Friday, August 11 2023 @ 10:17 am
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Chinese Parents matchmake their Children

Parents in China are taking matters into their own hands with their single adult children and using dating apps to help them find someone to marry.

Parent-facing dating apps are taking off in China, according to Rest of World, which reports on tech trends globally. Many parents are using online matchmaking platforms like Perfect In-Laws, Family-Building Matchmaking, and Parents Matchmaking to set up dates for their grown and unmarried children.

On platforms like these, the parents set up profiles for their children, sometimes without their knowledge or consent, according to Rest of World. When the match is made, it’s the parents who meet and get to know each other first, similar to matchmaking apps used in India.

Wanderlove is the Latest Summer Dating Trend

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  • Wednesday, August 02 2023 @ 12:18 pm
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Dating while Traveling

Singles are turning to their travels to find romance this summer, a term that’s being dubbed “wanderlove.”

According to a new survey from Bumble, a majority of 53 percent of people on its app are looking for a holiday fling this summer instead of searching for longer-term options closer to home.

Part of this trend could be due to the number of singles who choose to travel alone to explore new destinations and are looking to meet new people along the way. Bumble found that almost 30 percent of its users meet people over the app when they travel alone, and 52 percent say that dating people abroad is a fun way to learn about new cultures, according to UK website Indy 100.

Bumble Partners with Barbie Film to Promote Compliments Feature

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  • Wednesday, July 26 2023 @ 02:57 pm
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Bumble & Barbie Logo
Image: Bumble

Dating app Bumble has partnered with the much buzzed-about Warner Bros. movie Barbie, which premieres in July in theaters across the world.

Bumble’s partnership is to promote its new Compliments feature using images of the movie’s stars to bolster confidence and encourage people to try it out, according to marketing news website Campaign Asia. In addition to images, the app will have pre-recorded messages from the stars to motivate users to engage positively with each other.

Barbie, played by Margot Robbie, has a dialog bubble on Bumble’s app that states: “your taste in movies? Sensational. Now it’s time to show them how sensational your Compliments are.” Other stars featured include Simu Liu (Ken #2) and Issa Rae (President Barbie), and Ryan Gosling (Ken #1).

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