Match Group Avoids Paying $844 Million Fine to FTC in New Ruling

Match Group
  • Wednesday, April 27 2022 @ 09:15 am
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Match Group triumphed over federal regulators in a lawsuit that would have had them pay $844 million for failing to remove fake messages and profiles from its Match dating app.

According to Bloomberg, U.S. District Judge Ed Kinkeade delivered the ruling and cited the Communications Decency Act, deeming Match a publisher, which means that since the company isn’t creating the profiles but instead just publishing them, they are ultimately protected from blame.  

In 2019, the FTC filed a lawsuit against Match for fraud, saying that it exposed customers to increased risk of being scammed and engaged in other deceptive and unfair practices, including tricking hundreds of thousands of consumers into buying subscriptions. According to Tech Crunch, the agency claimed Match knowingly profited from these practices, and it made deceiving users a core part of its business practices. It also said that 25 to 30 percent of registrations on Match came from scammers. 

Match Group and Verizon’s Visible Partner to Offer Singles a Gift Registry

Match Group
  • Monday, April 25 2022 @ 12:41 pm
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Visible and Match Group Partner

Match Group and Visible are teaming up to offer a Singles Registry where users can sign up to receive and send gifts to the single people in their lives. 

The announcement comes as we head into wedding season, a time when singles are often buying gifts for others and not celebrating their own lives. Match Group and the Verizon-owned digital wireless carrier wanted to spread the love (and gifts) a little more, at least for a limited time. The registry will be live from April 4ththrough the 30th.

The website the partners set up is VisibleSinglesRegistry.com, and is open to everyone, not just Match Group app users. When you sign up you can build your own wish list from a curated menu of items, including “Mine” and “Also Mine” tea towels, single serve coffee machines, wine glasses and kitchenware, a “pamper yourself” spa kit, premium memberships to Tinder, Plenty of Fish and OkCupid, and even a foldable one-person kayak for those that like adventure.

OkCupid Shares That Being a Climate Denier Is the Number One Deal Breaker for Daters

OkCupid
  • Friday, April 22 2022 @ 09:59 am
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OkCupid Climate Change Survey

If you are a climate change denier, you are likely to find yourself without a date according to a recent study by dating app OkCupid.

The company surveyed 250,000 of its users worldwide and found that 90 percent said it was important their match care about climate change, and it’s the biggest deal-breaker for dating app users. The issue topped both gun violence and gender equality for respondents. This further confirms the company’s surveys over the past three years of over 6 million of its users, where OkCupid found that overall, 81 percent were concerned about climate change.

In fact, according to OkCupid, climate change and environment questions generate 7.5 million responses worldwide, and is the issue where men's and women's views align more than any other.

New Bill in Connecticut Aims to Make Online Dating Safer

Legal
  • Wednesday, April 20 2022 @ 09:15 am
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A new Connecticut bill aiming to improve safety on dating apps just advanced from the judiciary committee to the Senate for a vote. If passed, it could set a precedent for the rest of the country.

The legislation would force online dating sites to verify the identity of users and provide that information if presented with a warrant, subpoena or court order, according to CT Insider. It would also establish new education and training programs to combat online abuse and designates “grooming” (befriending minors to abuse them) as a separate crime. The judiciary committee passed the bill at the end of March.

While there is large support for the bill from legislators and violence prevention advocates, there is some hesitation among lawmakers, including Republican state senator Craig Fishbein. He questioned how dating services would be able to verify someone’s identity or stop them from transferring an account to someone else. 

More Than Half of Tinder Users are Gen Z and They Are Changing the App

Tinder
  • Monday, April 18 2022 @ 10:49 am
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Tinder CEO Renate Nyborg
Tinder CEO Renate Nyborg
Image: Match Group

Gen Z makes up more than half of all Tinder users, and they are using the app differently than their older counterparts.

According to a recent interview with Tinder CEO Renate Nyborg published in Fortune, she said that over 50 percent of users are between the ages of 18 and 25, and they are more comfortable keeping things virtual compared to millennials, who typically message each other and schedule a time to meet in person. In 2021 Tinder was 56% of Match Group's revenue which was nearly $3 billion USD.

Gen Z daters have a different approach, which Nyborg referred to as “slow dating.” She noted that Gen Z daters are much more intentional and looking for a connection: “You match with someone, you chat, you go on an Animal Crossing date, you chat some more, you exchange Spotify playlists, and then two months later, you might go on a date.”

Ukrainians Use Tinder to Counter Russian Propaganda

Tinder
  • Friday, April 15 2022 @ 09:39 am
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Special Love Operation Message

As Russia bans more social media platforms, Ukrainians are turning to dating app Tinder to break through the country’s propaganda network.

The U.K.’s Express said that Ukrainians are using Tinder’s Passport feature to match with Russians, and then sharing images from the war over the app to counteract Putin’s propaganda campaign. Russians have been told via state TV that there is no war, and that Russia is “liberating” people in the Ukraine. Putin has banned the use of Facebook, Twitter, and Instagram in an effort to control the narrative.

A Slovakian media agency noted the trend in Tinder and is making it easier for Ukrainians to participate by launching its “Special Love Operation” movement that encourages people to match with Russian singles and flood them with images from the war in Ukraine, so they know what is actually happening. 

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