Bumble Inc

Dating app Bumble is refocusing its brand and has announced significant layoffs following a disappointing fourth quarter earnings report.

The popular female-forward dating company plans to cut 30% of its staff, or 350 employees, and revamp its app to focus on its friend-finding feature.

Bumble also plans to relaunch the app in the second quarter and offer a “compelling modern experience” with a “stronger appeal to younger users” according to Axios, citing Bumble CEO Lidiane Jones’s remarks in the company’s earnings call. The new features focus on making profile-building easier, with “insights on profile pictures, and better app performance” according to Axios.

Dating app Bumble agreed to pay the state of New Jersey $315,000 in a settlement after the state’s Attorney General Matthew Platkin argued that the dating company violated state consumer protection and internet dating safety laws. The lawsuit alleged that Bumble allowed convicted sex offenders and other criminals on the app without warning other users.

Starting in 2020, the Division of Consumer Affairs launched an investigation into Bumble and Badoo dating platforms amid concerns of sexual assault occurring on the dating apps, and found that the company either “inaccurately represented their criminal background screening policies or failed to disclose them all,” according to NJBiz.com. They concluded that this violated the New Jersey Consumer Fraud Act and the Internet Dating Safety Act.

Bumble Inc. owns both Bumble and Badoo dating apps.

New research has shown that the dating app market, once booming after the pandemic, has started to show signs of slowing down.

According to Tech Crunch, research firm data.ai found that global downloads of dating apps saw very tepid growth year-over-year in January 2024. The slight increase of 1.9 percent (128 million installs) from January 2023 was down drastically from the 29 percent increase seen the year before.

In the U.S., data.ai found only a 2.38 percent year-over-year growth from January 2023 to January 2024, with 12.7 million installs, down from a 16 percent growth seen during the same time period last year.

The U.S. market is one of the largest and most lucrative for dating apps, but Pew reported last year that only three in ten U.S. adults had ever used a dating app or online dating site, the same percentage that was reported in 2019. This was surprising considering how dating apps took off during the pandemic and the years immediately following.

Image: Bumble

Dating app Bumble launched Deception Detector, an AI-based feature that aims to cut down on bots and fake profiles.

According to ZD Net, the new feature leverages the machine learning-based technology to help identify fake, scam or spam profiles on the app before the user comes into contact with them. The feature can assess the authenticity of a profile and, according to Bumble’s test, supported automatically blocking 95 percent of accounts identified as spam or scam by the company.

Bumble was quick to add that the AI-based feature will be used in conjunction with “dedicated human support” for added safety for its members.

Bumble also said in its release that within the first two months of the technology’s introduction, the platform saw member reports of spam, scam, and fake accounts reduced by 45%.

Dating app Bumble is taking the popular Lunar New Year holiday and launching a promotional celebration for its user base in Asia.

The “Bumble Lo Hei: Toss Love into Your New Year” campaign says it will “spice up” holiday traditions and give the celebration a romantic twist for those seeking love in 2024. Bumble will give away exclusive gift packages for users to help them “manifest” a great love life this coming year, and encourage them to take charge of their own love journeys.

The promotion was inspired by the traditional Lunar New Year “prosperity toss,” or “lo hei.”

Teri Hatcher, the popular actress who starred in the hit tv series Desperate Housewives and Lois & Clark: The New Adventures of Superman, has shared that she was kicked off dating app Hinge after being accused of posting a fake profile.

The actress spoke about the incident in an episode of Getting Grilled with Curtis Stone when he asked her about her dating life.

"I've tried them all, and I tried my latest one. I tried Hinge," she told host Curtis Stone while sharing that she doesn't "meet people," according to People Magazine.