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eHarmony Launches “Real Love” Marketing Campaign

Australia
  • Wednesday, December 09 2020 @ 09:37 am
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eHarmony

Online dating service eHarmony announced the launch of its new “Real Love” ad campaign, featuring candid moments of couples finding love in everyday, real life scenarios that will be broadcast on key media outlets across the U.S., U.K. and Australia.

There will be a total of seven ads according to the company’s press release, with the first three launching immediately. 

Each ad is a different scenario of love blossoming, the first of two women laughing after trying a new recipe that doesn’t taste so good, which leads to sharing a carton of ice cream and cozying up on the couch. Another features a young woman on eHarmony’s app who is messaging and sharing silly photos of herself with a love interest, with the narrator explaining that real love is “letting someone see every side of you” and “knowing you could be yourself.” The third ad shows a man surprising his date with a romantic setting of glowing red lanterns lining a patio, with a narrator saying “real love is making moments that last forever.”

Hinge Partners with Chipotle for 2020 Cuffing Season

United States
  • Saturday, December 05 2020 @ 12:17 pm
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Hinge Partners with Chipotle for 2020 Cuffing Season

Dating app Hinge has partnered with popular taco chain Chipotle as well as Uber Eats to offer a new “Cuffing Season” menu and delivery service for daters. 

According to CNN, the new menu will include three special selections: “Day Date” which includes two entrees and a side of chips and salsa, “Date Night” featuring two entrees, a side of chips and queso and two Tractor drinks, and the “Hinge Date” for the solo riders, with one entrée, one side of chips and salsa, and one Tractor drink. According to Fox Business, these options will be available for free delivery or discounts at certain times during the promotion.

Dating Apps May Help Women with Anxiety and Depression

Canada
  • Wednesday, November 25 2020 @ 09:16 am
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Dating Apps Help Women Anxiety

A new study found that people who suffer from anxiety and depression, especially now during the pandemic, benefit from using dating apps – and those helped were mainly women.

According to Scientific Times, researchers from Ryerson University in Canada analyzed symptoms of social anxiety and “the use, motivation, and interaction associated with dating apps.” 

The researchers found that as lockdowns took place and people were physically isolated from one another, women turned to dating apps to feel connection and ease symptoms like depression. Many singles have felt increasingly disconnected during the pandemic, with some looking to dating apps for a quick quarantine partner as an alternative to being alone.

Singles Used Dating Apps to Target Swing State Voters

United States
  • Monday, November 16 2020 @ 09:19 am
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Hinge-Banking is a way to reach Voters

Politically active singles used dating apps to reach out to people in swing state districts and encourage them to vote.

Election Day was November 3rd, though ballots are still being counted and tensions are high as the country remains polarized politically. Activists and organizers got creative in reaching people during a pandemic, in hopes of driving high voter turnout. Connecting with young singles in swing states via dating apps seemed an effective way to engage, rather than with traditional voter outreach methods.

The term “Hinge-banking” became a popular practice according to CNN. It’s a twist on phone banking, a typical tool used to encourage voter participation – but instead using the dating app to reach singles to ask them about their voting plans. 

Facebook Dating Launches in Europe and U.K.

United Kingdom
  • Friday, November 06 2020 @ 10:33 am
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Facebook launches in Europe

Facebook has announced the launch of Facebook Dating in Europe and the U.K. following a nine-month delay from its original debut, which was scheduled for Valentine’s Day.

The new service is part of the larger Facebook Platform, and operates much the same as it does in the U.S. and other parts of the world, according to Tech Crunch. Users can pull photos and Stories from Instagram to populate their profiles. They can also use the Secret Crush feature to identify Facebook friends and Instagram followers that you are interested in without them knowing. If you both choose each other, then you are matched and can begin chatting – otherwise, your secret crush will never know you chose them.

eHarmony Says Singles Looking for Partners Before Next COVID Lockdown

United Kingdom
  • Wednesday, November 04 2020 @ 08:57 am
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eHarmony found that singles want to find a partner before potential lockdowns.

Singles in the U.K. are on the hunt for love before the next wave of the pandemic forces people to isolate once more. 

Dating site eHarmony found that one fifth of singles (21%) are eager to find partners right now as potential lockdowns loom, and that 40% of those looking to couple up will do so because they spent the previous lockdown alone. Eighteen percent are looking to move in with a partner to escape their current living situation, whether it’s with family, roommates, or living alone.

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