Communication

Tinder Unveils its New “Lite” App

Communication
  • Tuesday, July 30 2019 @ 08:40 am
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Tinder has unveiled its new streamlined app after announcing its debut earlier this year. Tinder Lite will be available as a separate app for Android phones and can be purchased through Google Play.

The new Lite app was designed specifically for users in countries and regions where Internet connectivity is slow and most people have lower-cost phones. According to Tinder CEO Elie Seidman, who spoke at the 2019 Rise Tech conference in Hong Kong in mid-July, the new app “would run faster, consume less battery and reduce network usage by about 20 percent,” as reported by The Jakarta Post.

Bumble Introduces In-App Video and Voice Calls

Communication
  • Monday, July 29 2019 @ 07:23 am
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Leading the way for major dating apps, Bumble launched an exciting new feature for its platform: in-app video and voice calls. It will soon be available in Bumble Bizz, Bumble BFF and its signature dating app.

The new feature is similar to Facetime, in that you can voice or video call a match directly from within the Bumble app. The ability to make an in-app call will be available only once a match has been made, according to Tech Crunch. In other words, there must be a double opt-in so users won’t be getting unsolicited calls from random users.

Dating App Users Triple in India in 2018

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  • Tuesday, July 16 2019 @ 09:30 am
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India Online Dating is on the Rise

A new study found that dating app users tripled in India over the course of 2018, thanks mainly to women.

Dating app usage in the Indian market has huge potential, and not just because of the impressive growth over the last year. Overall user penetration still rather low at 2.7 percent as of 2018, but it’s expected to hit 3.2 percent by 2023 according to online market researcher Statista. Analysts also expect the market to be valued at $100 million in the next five to eight years, according to a report in LiveMint.

Lumen Launches Marketing Campaign for Daters Over 50

Communication
  • Monday, July 01 2019 @ 05:34 am
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Lumen Partners with Silver Classix Crew

Dating app Lumen is coming out strong for the over 50 online dating market. It has already achieved one million downloads in just eight months (Android and iOS). In June, the company announced the launch of an international campaign dubbed “50 is just the start,” partnering with over-50 dance group The Silver Classix Crew in its ads.

The dance group performs in costumes that hide their identities, so they could be mistaken for much younger dancers. The end of the ad has them removing their masks to reveal performers with gray hair and other signs of age, meant to make viewers question their preconceptions of what “older” means. The ad will air in various global markets on both broadcast and digital platforms like Comcast and Hulu, according to website Campaign US.

Tantan’s User Base is Growing Rapidly in India

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  • Wednesday, June 26 2019 @ 09:46 am
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Tantan dating app is popular in India

Chinese dating app Tantan, which was recently removed from the Chinese app stores, is on the rise in India. The popular app has gained traction among singles and is now the fifth most popular dating app in the country.

“India is one of the fastest growing internet markets in the world, hence it’s very important to be present and win in the Indian market,” Tantan told Quartz. “After doing a soft launch in India, we learned more about the market and users which helped us in serving the market better.”

Russia Now Requiring Tinder to Hand Over User Data

Communication
  • Tuesday, June 25 2019 @ 09:14 am
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Russia Requiring Tinder to Hand Over User Data

Russia is requiring 175 companies to share user data with its government law enforcement and intelligence services, including with FSB, the successor of the KGB spy agency. Listed among the companies was popular dating app Tinder.

Russia’s regulatory agency also required the dating app to store six months’ worth of user data on Russian servers, including direct messages, photos and videos. Three other dating apps, Mamba, Wamba and Badoo, currently share user information with Russian government officials, according to CNN.

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