Communication

Russia’s largest social media platform VKontakte is going head-to-head with Tinder and Badoo by launching its own dating app.

According to The Moscow Times, VKontakte’s Lovina is a video-centric dating app, offering a video chat option to people who like each other over the app and a “carousel” of short videos for a quick communication between random users who are browsing through the app. Executives behind Lovina say that providing video as the main way for users to connect is a better method than what traditional dating apps like Tinder offer, because video is much more revealing than photos or a written profile. Plus, there’s less chance of someone faking a video compared to photos.

OkCupid is known for its progressive approach to dating, and soon after its provocative “DTF” campaign in the U.S., the dating app company is launching another unconventional ad campaign in India to appeal to younger daters.

The new campaign is called “Find My Kind,” and aims to give more agency to people looking for a partner. Indian singles have typically adhered to tradition when it comes to finding partners – relying on friends and family members to set them up on dates or seeking arranged marriages.

But younger daters, and especially female daters, have more agency in modern India because they are career-focused and more financially independent than previous generations. In order to appeal to potential customers who are part of this cultural shift - but might not know how to meet potential dates outside of familiar circles - OkCupid has designed an ad that takes viewers through the dating app process.

Study on Access to Personal Info by Dating Apps

Image: datingroo

Dating app users often don’t realize how much personal information they are giving away just by signing up. But Datingroo, a U.K.-based online dating research company, has released a new study that shows exactly how little privacy most dating app users have.

Datingroo studied the ten most popular dating apps from Tinder to PlentyofFish to eHarmony, examining 45 personal data access points in 13 categories such as precise location, other accounts on the device, network connections, and modification or deletion of the contents on USB storage, and found some surprising results.

Among all the apps, Badoo and PlentyofFish have access to the most data in user’s devices (92% of all access points studied). Combined, they have more than 522 million users worldwide, which means they have access to an enormous amount of information. Coffee Meets Bagel has the fewest users (7 million), as well as the least data access.

Image: Bumble

Dating app Bumble is going all-in on its mission to empower women. The latest move is launching a new ad campaign to help combat loneliness, featuring activist and actress Jameela Jamil.

The #askingforafriend campaign launches August 4th in honor of International Friendship Day, and will focus on encouraging Bumble users to build friendships to counter the growing problem of loneliness around the world. According to studies, social media is part of the problem, with one in five people saying browsing through their feeds makes them feel lonely.

Image: Tinder

Tinder has announced a new safety feature for those in the LGBTQ community who are traveling abroad.

The new “Traveler Alert” feature allows users to hide their profiles on the app when they feel unsafe traveling in countries and regions that criminalize same-sex acts, according to website Lifehacker. International travelers are subject to the laws of other countries, so it puts LGBTQ folks especially at risk. There are currently 69 countries that persecute same-sex acts, and nine of these allow the death penalty to be imposed, including Saudi Arabia and Iran.

Tinder’s website stated: “It’s important to exercise extra caution if you choose to connect with new people in these countries - as some law enforcement have been known to use dating apps as tools for potential entrapment. Some countries have also recently introduced laws that criminalize communications between individuals on same-sex dating applications or websites and even aggravate penalties if that communication leads to sexual encounters.”

Image: The Meet Group

The Meet Group, the Pennsylvania-based parent to several dating and social networking apps, unveiled two new sets of features for its flagship dating and livestreaming platform, MeetMe.

The first updates focus on making MeetMe a safer, more welcoming and more inclusive space. The iOS and Android versions of the app now have a more prominent Report Abuse button - the largest, according to CEO Geoff Cook, seen in any major livestreaming app so far. When a user taps the button, a screengrab is automatically taken and sent to the company’s moderation team. The moderators can immediately review both the screengrab and the active livestream in order to take appropriate action.