eHarmony, the UK, and New Opportunities
- Thursday, September 24 2009 @ 11:38 am
- Contributed by: Editor
- Views: 3,515
eHarmony in the United Kingdom launched in July 2008. It is just over a year later and they now have 400,000 members. For the first couple of months eHarmony was giving out free 90 day subscriptions to all new members (see Story), but beyond that they did not do a lot of marketing. According to Greg Waldorf, eHarmony's chief executive,
... last year's launch was deliberately "soft" so the company was not left in the awkward position of having lots of members of one sex signed-up without a sufficient number of the opposite sex to provide enough suitable matches.
For comparison, a competitor of eHarmony's in the United Kingdom, Match.com, has had 6.5 million singles signup as members since launch (a number of years ago).
