General News

While I am not a "Dancing with the Stars" fan, I know a lot of people are! Dr. Pepper Schwartz, PerfectMatch.com chief relationship expert appeared on "Dancing with the Stars" last Tuesday (April 1). She talked about the compatibility tests the dancing couples took before the competition started. She also reveals who she thinks will win the competition based on her assessment of all the DUET compatibility tests. Kristi Yamaguchi and Mark Ballas are Dr. Pepper Schwartz most compatible couple. You can read more at ABC News with Dr. Pepper Schwartz breakdown of each couple.

Perfect Match got a lot of press from this well integrated marketing campaign. People like to know how they compare to the stars and they also like to know how the stars compare to each other. What better way to do this than use a dating services matching system. Dr. Pepper Schwartz also appeared on most of the popular TV entertainment shows like Entertainment Tonight on Wednesday promoting Perfect Match and her "Dancing with the Stars" couples analysis.

On a related note, you can also find a Duet Total Compatibility analysis of the anchors Diane Sawyer, Robin Robertson and Chris Cuomo from "Good Morning America" here.

Read our review to find out more about Perfect Match.

I notice over at Yahoo! Personals that they have 14 different job position openings with categories ranging from User Experience and Design, Engineering, Marketing and Business Development and Finance. Each position has an in depth description of what you would be required to do at the job and what schooling and work experience you must have. There is also a link so you can apply online. So if you are a Designer, a web developer or a Product Manager why don't you give Yahoo a try?

On a side note, if you are a web developer and get the job at Yahoo Personals, the first thing you can work on is the "Things not looking quite right?" notification I received when viewing the job openings page. I am using Internet Explorer 7, one of the browsers Yahoo Personals does recommend!

MillionaireMatch.com recently updated their website with some new features. The main new feature is members now can have their photos verified. This works well in conjunction with verifying your income level since, some of the same documentation is needed to do both. Your photo and income level are the two most important parts of the profile on these types of dating sites and having them verified as authentic gives members who have performed this free service a huge advantage over non-verified members. Singles searching through profiles are much more likely to contact a verified member.

The searching of members has also been tweaked. You can now easily remove unwanted profiles from view and you now have the ability to do keyword searching. Keyword searching taked into account the text in the two essay profile questions. You also can now get your profile highlighted in the search results which draws the viewers eye to it first and makes it stand out much more.

For more information, please read our MillionaireMatch Review.

The same article as mentioned in our previous post also had some traffic details for February (the busiest month for the dating industry) on some of the more popular online dating sites. First of all, traffic in general for dating services fell 5 percent, when compared to last year. For the most part this decreased is blamed on the social networking sites MySpace and Facebook.

According to comScore Match.com came out on top in February with 3.9 million unique visitors. Yahoo! Personals was second, followed by Singlesnet.com and then eHarmony with 2.8 million (a 30% increase over last February). In February, 2007 eHarmony had 1.8 million unique visitors.

For the most part the major dating sites had similar or increased traffic this February when compared to last. I think the dating sites that took the hit, traffic wise where probably the smaller niche dating sites. The social networking sites with their interest groups makes finding people with a specific interest easier sometimes.

You may have noticed Singlesnet.com is in the top 5 most visited dating sites and that we do not have a review of them. I haven't done a review because, when I initially looked at them a couple of years ago I had a few issues with there site. There where also a few too many negative user comments about them. I should check out Singlesnet.com again and see if anything has changed.

Expect to see more television commercials for Chemistry.com mid April. There will be 4 different ads and the campaign will be mostly seen on cable stations like Bravo, TNT and the Food Network.

Last year Chemistry.com spent $21 million on television commercials which helped grow the sites traffic by over 70 percent in February (when compared to the last year). Chemistry had over 500,000 unique visitors last month. In total they have 4.2 million registered members.

See BrandWeek for further details or check out our Chemistry.com Review (Chemistry).

Apparently men in America using online dating sites to find woman living in other countries could be breaking a federal law. The law is called the "Marriage Broker Regulation Act" (IMBRA) and requires men who use a fee-based dating site to submit to a criminal background check, a sex offender check and must certify all previous convictions or arrests, marriages, divorces and children. An online dating service not compliant with the legislation can be sued for $5 thousand to $25 thousand and the dating service executives could face up to 5 years in prison. There is no law dealing with the woman US men may meet or US woman meeting foreign men through a dating service.

As stated in the article, the reason for the creation of the IMBRA is: