Mobile

In a recent interview with Business Insider, eHarmony CEO Neil Clark Warren lamented the growing popularity of dating apps like Tinder, where users can swipe left and right after judging someone based on a few photos and short description. Many people prefer the ease and accessibility of dating apps to filling out long questionnaires or writing detailed profiles.

As a psychologist, Warren has touted the benefits of matching based on compatibility - eHarmony's mission and the basis of its marketing – as opposed to the pitfalls of just leaving things to chance. He believes that the game-like dating experience apps like Tinder offer could lead to superficial relationships that don't last for the long-term. 

"I’m sad about it, to tell you the truth, because it doesn't work," he told Business Insider. "It won’t work over time. These new apps tend to be so superficial. They will allure a lot of people into thinking that they belong together when they perhaps don’t belong together at all. They’re depending on superficial almost accidental compatibility. Compatibility is a serious matter, and it’s very deep and very important to figure out."

Tinder has taken the dating world by storm, almost rendering traditional online dating sites with algorithms and matching technology passé. Instead, Tinder has managed to present dating as more like a game - something that engages people and is easy to use, if not very focused on the end result.

But one has to ask: why should any dating app or online dating company be invested in people coupling up? It takes away their business in an industry that relies on sheer numbers in order to sell their product or attract investment dollars.

Dr. Warren however, maintains that he is focused on the end goal: matching people for the long-term, and doing it scientifically. He tells Business Insider that while "it isn't horrible to date people who aren't perfect for you," he thinks that these relationships will accidentally extend into something long-term, like marriage, where the partners eventually split. 

"These companies that are bringing out these apps, they haven't done any careful research about what works," Warren said. "They're just trying to throw something out there that makes money for the company."

He added: "As a psychologist, I've presided over the funerals of an awful lot of marriages, and I've seen people suffer a tremendous amount of pain who went through horrible divorces."

While this might be a little misleading - after all, to some extent, love happens by chance - be it through a dating app or an online dating site, or even while standing in line for your morning coffee. Connection happens, and sometimes it just has to be pursued, regardless of how compatible you are. But for those looking for more serious relationships, would you place your heart in the hands of Tinder or eHarmony?

When it comes to mobile dating, every company has just one goal right now: beat Tinder. The latest app to attempt the feat is Happn, a new mobile dating service from Fabien Cohen, Didier Rappaport, and Antony Cohen.

Like most mobile dating apps, Happn uses your phone's location to show you potential matches. Every time you cross someone's path, that person’s profile is added to the top of your feed. It works much like the app Highlight, but for your love life. The goal is to save the world from missed connections, augment coincidence, and boost luck. That cutie you keep running into in your local coffee shop but never say hi to? Happn is where you connect.

When you open the app, you're presented with the grid view of all your latest encounters. Scroll down if you want to go further back in time. Tap a profile to access all the normal features you expect from a dating app. Indicate that you like someone in order to discover if there is mutual interest, then begin a conversation. Note that, unlike Tinder, users can chat with anyone using credits, even if there is no match.

“The app tells you the story of your life through your movements,” co-founder, CEO, and former Dailymotion COO Didier Rappaport told TechCrunch. “The newsfeed personalization is really important. It’s based on real life and this is key. It could be people you’ve crossed paths with and that you really wanted to see on Happn, it could also be someone you came across 44 times because you live in the same area.”

The company is still relatively small, but last year French VC firm Alven Capital invested a significant amount of money in a seed round. Happn is now available in three countries and is gaining traction. Since its official launch in March 2014, around 200,000 people have installed the app. Happn has 40,000 daily active users in Paris, 10,000 daily active users in London, and in Berlin, after only one month, between 7000 and 10,000 daily active users.

The numbers are small compared to the massive competition Happn faces, but they’re strong for a company in such early stages. And now that its user base is building, Happn stands to hit it big. The company plans to launch its app in every major European city over the course of the next eight months, and maybe even in a big city outside Europe.

Dating is a numbers game, but what happens when you’re not 23 any longer – do the numbers start working against you?

No! The truth is, people are looking for partners of all ages. More than half the U.S. adult population is single, and many are baby boomers and Gen Xers looking to find love after a break-up or divorce, or want to get married for the first time. You are not alone.

The media would like us to think that young daters are the only ones out there who are actively dating and forming relationships, but that is far from the truth. Older daters are higher in number, but are slowly adapting to the technology available to them – specifically online and mobile dating. The stigma is gone for the most part, thanks to the ease, accessibility and popularity of mobile dating apps. How many 40-somethings do you know using Tinder? Probably more than you’d expect.

If you are over 40 and wondering how to approach this whole dating thing, here are some tips:

Try different sites and apps. Not everyone over age 40 should be on eHarmony. Not every guy should be on Tinder. Before you join, ask yourself what your goals are. Do you want to test the dating waters without getting serious? Do you want to get married? Or would you like to find a girlfriend/ boyfriend for companionship? Different sites and apps offer different experiences, so be sure to research first.

Be honest in your approach. So many women lie about their ages, and so many men lie about their height. They want to attract more people, but in the end when you are meeting dates in real life, they will be upset by the lie. Don’t start any relationship this way. The people who are right for you won’t let age or height be a factor, so don’t you either.

Let go of your baggage. There’s nothing more important than examining past relationships and seeing where we can get rid of old beliefs and thought patterns that aren’t serving us. Anger and fear are the two worst things to hang on to – for anyone. Go to counseling, talk with a friend, start a practice in yoga – do what it takes to help lift you beyond your current fear and anger, and into a place of greater peace before you date. It will be worth it.

Think about what you want in a relationship. It’s more important to understand how you want to feel in a relationship, rather than looking for a guy or girl who checks off those “boxes” – like being hot, or educated, or successful. These don’t matter nearly as much when you are in the relationship. Instead, think about the kind of person you’d like to spend time with.

Cultivate your own happiness and personal life. Do you enjoy travel, riding your bike, or cooking? Don’t wait for a partner to plan your next trip, or a cycling buddy before you research new biking trails, or a boyfriend before you start cooking elaborate 4-course meals. Do it for you! When you do things that make you happy, it puts you in a great headspace to attract others who are happy in their lives, too.

Judgment and dating go hand in hand. Even before online dating became so popular, singles would assess their dates based on a few traits they deemed important – like sense of humor, work ethic, kindness, or how hot they looked in a pair of jeans - to see whether or not they were worth a second date. But at least you could go on a first date knowing essentially nothing, hoping for the best. You had to deal with the element of surprise before you were allowed to judge.

Now, all of the mystery has been removed from dating. Dating websites like OkCupid allow you not only to see the profiles of potential dates and pick them apart, but you can also see ratings given by other people (that is, if you pay $10 for the premium service). If one of your matches gets two stars out of five, you’d be less likely to ask him/ her out. After all, aren’t we influenced by the opinions of others?

The more important question is: should we be so influenced, especially when it comes to meeting someone for the first time?

Dating apps like Lulu are focused solely on reviews. The app was intended to be a place where women could get feedback about potential dates before they decided to go out with them, kind of a girlfriend safety mechanism. But it is actually more like a Yelp for dating – where women rate guys according to their looks, how they behaved on a date, sense of humor, and other qualities. So if a guy receives a low score, women who check him out on Lulu would probably avoid dating him.

The problem with this rating system is two-fold. First, the numbers can be skewed. Sure, maybe the guy is a jerk and has twenty women who will agree with that assessment. Then his low rating makes sense, and other women would want to know before going out with him. However, if a guy only has a couple of reviews, and one of them is from a jilted ex, then it brings his overall score down. In fact, what’s to stop any woman from retaliation through Lulu’s rating system?

The second problem with Lulu’s system is that it disqualifies too many potential dates based on factors that might not be important to every woman. For instance, maybe a man’s sense of humor rates low because the women he’s been out with didn’t understand his quirky style. Does that mean you – his next potential date – shouldn’t go out with him? What if his sense of humor is exactly your type?

Rating systems serve a good purpose in dating as far as warning women of potentially bad dates. But if you base whether or not to take a chance on someone solely on a rating system, you are severely limiting your options. Because you never know who the right guy for you is until you actually meet him.

According to online security firm Symantec, everybody’s favorite mobile dating app is suffering from an “influx of spam bots and fake profiles.”

The presence of spammers and scammers isn't new to online dating sites, but so far it hasn't been a major concern for Tinder users. There are three kinds of spam campaigns currently targeting Tinder users. The first is adult webcam spam, in which bots engage real users in conversation and then try to persuade them to click on links to adult webcam websites.

A second common spam campaign promotes mobile apps, especially games, to Tinder users. Instead of directing people to adult webcam sites, this kind of spam tries to entice them into downloading and playing games like Castle Clash.

The third, and most common according to Symantec, kind of spam campaign involves fake prostitution profiles. These are typically identifiable by photos of women overlaid with text that details services, rates, and contact info. By including the info in photos rather than text, spammers can evade detection from spam filters searching for undesirable keywords in Tinder’s profiles.

What all three kinds of spam have in common is affiliate programs. In each case, the promoted destinations offer spammers money in exchange for converting leads. Spammers stand to make something like $6.00 per lead for a successful sign-up, and up to $60.00 for leads that become premium members. It may sound easy to avoid spammers, but plenty of people are falling for it. Symantec found that some spam links can get hundreds of thousands of clicks.

"For instance,” writes Satnam Narang for Symantec, “from the end of January 2014 until mid-April 2014, a campaign associated with a site called blamcams resulted in nearly half a million clicks across seven URLs. Depending on the offers given by the affiliate program and the number of successful conversions of leads, this particular spammer likely earned quite a bit of money."

So what can you do about it?

Report fake profiles to Tinder. Beneath every profile image there are three red dots. Click that icon to find the option to report the user. From there, a dialog window will open with three options. Select “Feels like SPAM”. It’s up to users themselves to police the Tinder community, so stay alert for fake profiles and spam bots and alert the app’s team so they are detected and eliminated as quickly as possible.

For more on this dating app you can check out our review of Tinder.

The online dating platform took several years for singles to embrace, undergoing much skepticism from the public. Does it really work? many would ask. It seems kind of desperate to join an online dating site, others might remark. There was a lot of judgment and confusion around the process, who joined, and what results it would yield.

Now all that’s changed because of our phones. According to a 2013 report from Pew Research, one in ten Americans have used an online dating site or app. And among singles looking for partners, that number is even higher, with 38% having used dating sites or apps.

It seems that dating apps have become a popular way to meet other singles, especially for people under 30. Gone is the stigma of looking desperate, or worrying about whether you’ll find “the one.” It seems instead people are opting for something that is simple to set up, simple to use, and completely accessible – scrolling through profiles and photos while you are in line at the drugstore, waiting for your friends at the bar, or bored with nothing better to do on Sunday afternoon.

Are people flocking to dating apps because we have become addicted to mobile technology? Or is it because online dating is much easier when you can access it over your phone? Perhaps it’s that meeting people through dating apps feels more like a game than something to take seriously, so it takes all the pressure off of participants?

According to a recent article in Business Insider, it could be all of these things. Regardless of the reasons, we’re starting to see a trend towards using technology for dating – with both online dating and mobile dating apps.

There does seem to be a generational divide. Younger singles under 30 prefer to use dating apps rather than online dating sites, and app developers are going after this market. There are an endless amount of new dating apps popping up every day, each offering something different, but all still relying on a hefty user base. Baby boomers and older daters however, still opt for the more traditional online dating options, which means Match.com and others share a good percentage of the market.

Most dating apps steer clear of the traditional online model of a monthly subscription service. Instead, they are offered for free, as this model tends to attract most users (and let’s face it – the value of any app or online dating site is in the numbers). In order to make money, several app developers have started offering a “freemium” model which gives users the option to pay for added features, like being able to search through more matches at a time, filtering their searches according to specific preferences, or chatting with someone they previously passed on.

Some are making money through advertising, though this can be distracting for users. Wyldfire, a new dating app, has made their advertising model a little more enticing by offering ads as incentives. When members get a certain percentage of likes, they get a discount on a service like Uber as a reward.

Some dating app developers speculate that the market will trim down over the next few years, and only two or three apps will be real contenders. Considering IAC owns most of the market – Match.com, OkCupid and Tinder are part of their roster – they may be right. In the meantime, we’ll have to see how it evolves.