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China Dating App Yumi Delves Into the Metaverse

China
  • Wednesday, February 23 2022 @ 02:28 pm
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Metaverse

China-based dating app Yumi has started beta testing experiences in its new metaverse, called Meta Town, hoping to attract young Gen Z daters who are interested in immersive experiences.

Users can create avatars based on their photos, explore the metaverse to find other virtual daters, and have real-time audio conversations with “artificial intelligence-powered translation,” according to the South China Morning Post, making it easier for daters who don’t speak the same language to connect.

The metaverse is a platform where people can interact via avatars in real time and in different virtual spaces, often with the ability to exchange virtual goods and services. 

Hinge Giving Valentine’s Day Gifts to Single Moms

United States
  • Friday, February 11 2022 @ 10:58 am
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Hinge Date Night

Hinge is giving some love to single Moms this Valentine’s Day, offering $100 in childcare stipends so that they can make plans for a date.

According to the company’s press release, the popular dating app kicked off the campaign on Friday, February 4th ahead of Valentine’s Day. Users who have selected “Have Children” in their profiles will receive an opt-in notification at that time. To be eligible to receive the gift, those who opt in must also comment on someone’s profile that same day. The gift cards will be sent via email to each selected parent, according to the release.

The campaign is in partnership with French singer-songwriter Soko, who is also a single parent. Soko wanted to focus especially on the LGBTQ+ community and encourage discussions on “how to prioritize responsibilities as a parent while also making time to find someone special,” according to the release.

Tinder is charging Older Users in the UK Almost 50% More For Premium Service

United Kingdom
  • Monday, February 07 2022 @ 08:54 am
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  • Views: 1,925

An investigation by a UK consumer rights group found that dating app Tinder is charging users over 30 as much as 48 percent more for its premium service Tinder Plus.

The advocacy group Which? said its findings show that Tinder may be discriminating against older users, a “potential breach of UK law,” according to The Daily Mail. The group has reported its findings to the EHRC (Equality and Human Rights Commission) and the Information Commissioner’s office (ICO) and asked them to investigate. The EHRC found the findings “concerning,” according to The Daily Mail.

Which? asked a sampling of 200 people to create real profiles on the dating app and to find out the pricing for the premium services like Tinder Plus, which unlocks certain popular features like unlimited likes and the ability to “rewind” or go back to check out a profile you already swiped left on.

Online Dating Market to Reach $4.5 Billion by 2025

China
  • Wednesday, February 02 2022 @ 10:12 am
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  • Views: 1,851
 Online Dating Market Continues to Grow

The online dating market continues to grow in the wake of the pandemic, with expected revenue to increase to $4.5 billion US by 2025.

According to research firm Statista, the industry is expected to reach about $3.7 billion US this year (up from $2.86 billion in 2020) as more people join and become active users, in part due to global lockdowns. The pandemic has shifted attitudes towards dating apps, with more singles than ever before downloading and swiping.

Revenue has increased along with new users, as many of the apps are offering popular “freemium” pricing in addition to subscriptions. While the majority of users don’t want to commit to paying a monthly fee to join a dating app, they are willing to pay for certain features, like messaging, being able to see if someone already liked their profile, or putting their profile at the top of search lists. Offering these services as premium paid features has been a boon for dating apps, increasing overall market revenue substantially, especially during the pandemic.

Bumble Advocates Making Cyberflashing Illegal in UK

United Kingdom
  • Monday, January 31 2022 @ 09:21 am
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  • Views: 745

Dating app Bumble said that it is actively campaigning to make cyberflashing illegal in England and Wales, as it continues to fight for policies to protect women on dating apps.

The term cyberflashing is used when someone (typically a woman) receives an unsolicited explicit photo via a messaging app or Airdrop. According to a study by YouGov in the UK, 41 percent of women aged 18 to 36 have been sent an “unsolicited photo of a man’s private parts.” This is illegal in many places, but not currently in England or Wales. 

In its own research, Bumble found that 48 percent of women ages 18 to 24 had received an unsolicited and explicit photo just in the last year, with 25 percent saying they felt violated because of it. A majority of almost 60 percent said they felt less trusting of others they interacted with online after the experience, and one quarter said that this occurrence has increased over the course of the pandemic, according to Mashable.

Online Security Consortium Publishes First Safety Standards

United States
  • Wednesday, January 26 2022 @ 09:36 am
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OASIS Consortium Homepage

The OASIS Consortium published its first set of safety standards for the next generation of the Web, which includes the metaverse. The goal is to create a blueprint for how companies and developers should approach online safety going forward.

The Consortium was founded in 2021 shortly after the insurrection at the Capitol in the U.S., a day where a mob terrorized and threatened lawmakers ahead of the certification of Biden as President. Investigations into the riot have shown how social media, particularly Facebook and its outsized influence, has helped to radicalize people when it comes to their political viewpoints.

According to Time Magazine, The Consortium addresses issues across a number of tech industries, including dating apps, video games, and immersive tech platforms that are leading the way into the metaverse, or what’s called Web 3.0. Leaders from Riot Games, The Meet Group (which owns dating apps like MeetMe, LOVOO, Growlr, and Skout) and others have helped to develop these standards for improving safety and privacy as people spend more time online.

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