Love isn't so blind - your race sadly matters
- Saturday, October 24 2009 @ 09:37 am
- Contributed by: EFoley
- Views: 2,420
Free dating site OkCupid recently did several studies about online dating emails, looking at over a million of their members. They took a look first at the words that people wrote to one another and how those words correlated to response rate. (Here's a hint: Use proper English and not netspeak if you want replies.) But probably their most controversial article related to how your race determines the amount of replies you will receive.
We all want to assume that people are a lot more colorblind than they used to be, but OkCupid has found that's simply not the case. Even if we say that race doesn't matter, the numbers don't lie - it really does.
OkCupid's CEO, Sam Yagan, told NPR's Michel Martin that they were intrigued by the idea that they could get some answers to the questions people have about the role race plays in online dating. After all, when people are asked to state their dating preferences in their profile, they check off certain boxes. Do those boxes match up to the emails they deem worthy of a reply?
