Statistics

If you are among the 150,000 Tinder users in Ireland, your chances of finding a match are only one in a hundred - or about 1% - according to a new study.

Researchers for Ipsos MRBI, who surveyed people living in Ireland who say they use Tinder, discovered that dating app users’ chances for finding someone they click with are not that much greater than randomly meeting people at bars and pubs. In fact, the odds may be less favorable with apps, likely because there is the perception of browsing through a seemingly infinite number of eligible singles each time you log on to the app, making commitment seem unappealing. The more choices you have, the less willing you become to settle for just one person.

There is an addictive quality to apps like Tinder, according to its own figures. The average Tinder user spends between an hour and 90 minutes using the app every day, logging in 11 times. There are also an estimated 50 million active users of Tinder, compared to 864 million active Facebook users and 300 million active Twitter users – proving that the dating app has as much power to hold users’ attention as the major social media platforms.

Part of the reason for its low percentage of matches might be Tinder’s demographic, at least in Ireland - preferred mainly among fickle twenty-somethings who log on to the app several times a day. Only 12% of Irish Tinder users are between ages 35 and 44, and for those between 45 and 54, the number goes down to 3%.

Men are also less picky than women when it comes to saying yes to a dating app match. According to the study, they are three times more likely (46%) to swipe “like” on a woman’s profile whereas only 14% of women say yes to a man’s profile. The study also shows however that women invest a little more thought and time - women spend 8.5 minutes reading profiles on Tinder each time they log in, compared to a man’s 7.2 minutes (which are spent swiping).

So what does this mean for daters? The U.K. might not be much different from Tinder users all over the world. There is an accessibility and ease to the app, which has made it extremely popular and given its users a lot of options when it comes to meeting new people. But just like flipping through magazine pictures, sometimes it’s easier to just look at more photos than to reach out and contact someone, even if you find them intriguing. The real test is – can Tinder translate to real-world relationships?

Maybe your chances are about the same on Tinder as they are at your local bar. But until you reach out to try and meet in real life, you won’t know.

You think I'm insane, right?

There's no possible way there could be one day that's better for online dating than all the others. That's just crazy.

Except it isn't crazy. It's a real thing.

Online dating is there for you all year round, but there's one window of time each year that's more active than any other. Match.com and Plenty of Fish – two of the biggest dating companies in the game, so rest assured they know what they're talking about – say that the single most popular day for online dating is (drumroll please):

January 4.

And it gets even more impressive than that. They've even narrowed it down to an exact time period. (Are they sorcerers over there?) Roughly 5pm to 8pm are the magic hours in which the largest number of people sign up, log on, and start searching for online love. If you're still skeptical, Zoosk backs the estimated timeframe up. In 2014, its most trafficked time was the Sunday after New Year's.

Across the board, online dating sites see a huge boost in action between New Year's Eve and Valentine's Day. And it's not hard to imagine why. There's an obvious seasonal sentimentality that takes over during that time, and its natural manifestation in the techno-obsessed 21^st century is online dating.

Although the exact reason is unclear, we can easily speculate. The new year is a time for a fresh start, for new goals, for making positive changes. For many people, those things mean a renewed focus on finding love – and what better way to kick your love life into gear than joining an online dating site?

On the other hand, the holiday season is a notoriously lonely time, and that could also explain why online dating sites see a serious boost in action. Hitting a low point could be the motivator needed to finally try out online dating after all.

Interestingly, it's not just online dating that feels the effects of the holidays. The Washington Post reports that researchers have also observed a post-holiday spike in searches for porn, and that “a 2012 study by Facebook’s data team found that people are far more likely to change their relationship status in January or February than they are at any other time of year.”

And lest you think this is merely an online phenomenon, a study also found that “the holiday season tends to see a jump in both condom sales and conceptions.”

So what are you waiting for? The time is NOW.

In case you haven't noticed, you are now living in a world where online dating is the norm. Millions upon millions of people use dating services around the world. In America, more than half of people say online dating is a good way to meet people. Estimates calculate that as many as one-third of US marriages now begin online. We're on Tinder on our lunch breaks, on our commutes, while we're on the treadmill...

Welcome to the future.

Technology is increasingly a part of our love lives, but... is it the best way to find romance? Is there any reason left to look for love the old-fashioned way?

Well, according to research from Cornell University and the University of Indianapolis, the personal connection – not your Internet connection – may still be most effective way to meet your match. The universities found that those who met their partners through family, friends, or other members of their community experienced “stronger ties” and the positive reinforcement that comes from dating in a more “socially acceptable” way.

Those who met online, on the other hand, were more self-conscious about their relationships, despite the fact that the stigma around online dating has been on the decline for years. Because they didn't meet through in-person connections, those people lacked the automatic support of friends or family. "Our results suggest that those who meet via weak ties perceive lower levels of support for their unions," reports the abstract.

As much as we like to think of ourselves as independent and unconcerned with the opinions of others, very few of us actually live up to that ideal. It is important to us to feel proud of our relationships and supported by those who matter to us. When those things aren't present, it can have a profound impact on the relationship.

"If you meet where there's a supportive social network, you receive encouragement to continue and deepen the relationship – especially when friends or colleagues say: 'We knew you guys were right for each other,'" Cornell's Sharon Sassler told Mic.com. Without that strong foundation, it becomes easier to question the relationship when it hits a rough patch.

Some dating services, like Hinge, are attempting to bridge the connection between in-person and online. Hinge only connects users who share mutual Facebook friends, decreasing the randomness factor while increasing the important elements of support and social approval. It's still online dating, but with a real-life twist.

It's one part old-fashioned, one part new-fangled, and maybe just the right combination of both to be the way of the future.

Do singles prefer taking selfies or traveling? What city has the highest number of active daters, or at least those who message the most? What height do most women prefer when they filter their matches?

If you like knowing the answers to these kinds of questions – in other words, identifying peoples’ preferences and what are they actually doing when they’re online dating - Match has just presented a wrap-up list of dating stats for 2014, culled from its extensive database. 

Tinder might be taking the dating world by storm, but so far the traditional dating websites like OkCupid and Match have been studying their users and providing us with valuable data about how people actually date, instead of just making assumptions. As it turns out, not everyone is into hooking up or taking selfies despite popular opinion and Tinder. But singles do tend to be visually stimulated. It’s all about the photos.

According to Match.com, 4.8 million photos were added to its site in 2014, and 280 million total were “liked.” It seems the ladies know that men are looking at their photos more than anything else, because straight women topped the list of most photos posted, with an average of 3.6 photos uploaded per woman (compared to Lesbian women and Gay men with 2.3 photos on average, and straight men with 2.8 photos on average).

And what cities are the best in terms of active online daters? Interestingly, Miami subscribers sent the most messages (over both New York and Los Angeles); users in Albany, New York logged in the most; and not surprisingly, those from Anchorage, Alaska searched most frequently outside their city looking for potential dates. Salt Lake City was the runner up, with the second highest number of users looking outside the city limits for love.

As for keywords people include in their profiles, “travel” came in first with over 1,000,000 people using the term to describe their interests. “Down to earth” is another popular phrase used in online dating profiles, with over 232,000 including it in theirs. The word “selfie” appeared in profiles far less often – just north of 5,600 times. Match.com even discovered who included the most hashtags in a profile – (44 hashtags to be exact).

Among the most common words used in profiles: Electrician, Welcoming, Warmhearted, Quickest, and Ladies. Other interesting choices that were among the most popular include crochet, sewing and Cosmetology. (I’m kind of surprised things like “jogging” or “watching football” didn’t make the top of the list, but maybe people are starting to branch out?)

And apologies guys – the height that most of your female Match.com counterparts were looking for was 6 feet. Being tall is definitely an advantage for men.

What’s in store for 2015? I guess we’ll have to wait and see. For more information on this dating service please check out our Match.com review.

Benjamin Franklin famously said that the only certain things are death and taxes. These days, a third inevitability should be added to the list: breakups.

They're an unfortunate fact of life, even now when we're wrapped up in the joy of the holiday season. Perhaps especially during the holiday season, when the pressure's on and stress is running high. Online dating app Clover decided to find out once and for all if the holidays are prime time for breakups, and their answer is...

Yes.

Sigh.

It's a downer, but it does appear December spells doom for a number of relationships. Clover analyzed data from 150,000 of its users, and found that there’s a whopping 300% leap in Clover sign-ups from people who are already in relationships during the month of December. Of those people, most are women – 33% more than men, to be precise. 6% of women who sign up during the holiday season are already attached, compared to 4.5% of men.

What's even more interesting than the gender gap is the correlation Clover discovered with income. A person is 2.5x more likely to seek a new relationship during the holiday season if he/she earns less than $60,000 per year. Clover offers no potential explanation for the phenomenon, but Bustle suggests that it could be because “most people making under $60,000 tend to be younger than those making over $60,000, which means they’re probably less inclined to 'settle down.'”

If you know a breakup is in your immediate future, you have a major decision to make. To breakup pre-holidays or post-holidays, that is the question. If you wait until after the festivities, you risk feeling like you livied a lie, but avoid the serious potential for awkwardness or loneliness. If you end things before the holidays, you won't have a sweetie to spend them with but you'll have the confidence that comes from knowing you faced the decision head-on.

Either way, remember that singlehood – before the holidays, during the holidays, and at any time after – is hardly a terrible fate. In fact, dating isn't always all it's cracked up to be, as these dating disasters will remind you. A read through a few tales of infidelity, ill-timed Facebook updates, and dual identities should be all the proof you need that spending the holidays single isn't so bad.

Besides, then you don't have to share the eggnog.

Let’s face it, we human beings are visual creatures. When you meet someone new in person, what’s the first thing you do? Most likely, you look at him and decide on how attractive he is. Would you pursue him if you had an opportunity?

This type of superficial behavior is pretty standard. Most of us assess and judge others according to their appearance. The soaring popularity of apps like Tinder give us evidence that even in the digital age when we can get more information on almost anybody we meet if we just took the time to Google them – we prefer to say yes or no based on their looks.

Case in point: in the two years Tinder has been on the market, smartphone sales have gone up dramatically, which means more people have access to the app. The statistics speak for themselves. Tinder processes more than a billion swipes daily, matches more than 12 million people in the same amount of time (only a fraction of the overall swipes are mutual however), and though the company won’t release information on the number of users, sources say it could be as large as 50 million active users.

More important than people signing up for Tinder is the fact that they use it – as regularly (if not more often) as other popular social media like Facebook or Pinterest. According to a recent article in The New York Times, on average, people log in to the app 11 times a day. Women spend as much as 8 and a half minutes on it, while men spend 7.2 minutes (sorry guys). If you add it up, that’s almost 90 minutes per day.

But is the phenomenon of Tinder purely based on our basic animal instincts? Are we really only looking for someone who is physically attractive, or who embodies a physical ideal of some sort?

Maybe not. Many of Tinder’s users (mostly men) are looking to rogue apps like Tinderoid that manipulate Tinder’s database so they can “swipe right” to multiple profiles at once without even looking at a single photo. They are looking to increase their odds of matching with a woman, rather than looking for someone they find physically appealing. But what is the goal - is it just to hook up with more women? Maybe, but that’s another matter.

Tinder is a vehicle for meeting more people, and works a lot faster than your traditional online dating process. Maybe it’s appeal is not just about the photos, but instead due to the vast quantity of people you can “pick and choose” anytime, anywhere - and how quickly you can match and meet up.

The real question is: does it improve the overall dating experience? The jury is still out on that one.