Features

The Meet Group has announced that it has added a 3D face authentication-powered verification badge to its platforms. The new badge will use AI technology in authenticating that the account belongs to a real person.

The activation process begins when a user chooses the badge, prompting them to take a selfie in that moment. The AI software from FaceTec then scans and confirms the authenticity of the selfie to “confirm the user’s physical living presence, and perform age estimation” according to Mobile ID World. This is a strategy to prevent underage users and those who engage in catfishing with fake profiles from using the app.

Match Group shared in an exclusive interview with Marketwatch that they expect its dating app Hinge to triple its revenue by the end of the year.

Analysts shared that they are optimistic about the dating app’s prospects too, with 6 million monthly active users and about 400,000 subscribers. Hinge has the opportunity to add more paid features and can raise subscription prices as ways of increasing revenue among its so-called “premium” customer base of high earners. According to Marketwatch, Morgan Stanley analyst Lauren Cassel said, “we believe Hinge is Match’s next major revenue and earnings growth driver.”  

Dating app Match has launched a timely feature for these times. “Dates” allows users to share their social distancing practices and what they feel comfortable with from video chats to meeting in person.

The spread of the coronavirus has impacted societies across the globe and forced people to stay in their houses instead of gathering together, which has impacted dating. Many singles turned to dating apps for connection and to meet people virtually, and a number of apps launched video chat features to keep people connected. Match however is being proactive as we start to go out by offering tools to help people navigate meeting each other in person, since there are different levels of comfort people have right now in getting together.

Dating app Match has debuted a new feature called Vibe Check in April, allowing users to connect instantly via in-app video chat.

The Vibe Check icon appears when two people like one another or start messaging each other and after each agrees to the terms and conditions of Vibe Check, according to Match. When they are in the messaging center, they can select the video icon on the top right corner of the screen, which gives them the option of starting a live video chat with that match right away. Their match can either accept the invitation and begin chatting, or they can decline if it’s not a good time. 

OkCupid Voter 2020 Badge

Image: OkCupid

Several popular dating apps including OkCupid, Tinder and Bumble are encouraging their users to vote through in-app promotions, according to The Hill.

As election season in the U.S. gets underway, many grassroots organizations are asking volunteers to make sure all eligible people, especially first-time voters, register to vote. Many non-profit groups are hoping to capture the attention of young people and get them excited about voting, and one of the strategies is to engage dating app users.

Tinder Split Screen Video Chat

Image: Tinder

Popular dating app Tinder launched its new in-app video chat feature in early July called Face to Face, but only in select markets.

Face to Face users have access to video call each other through the dating app and avoid exchanging personal numbers, which is a good step for overall user security. There are a few other privacy measures that Tinder is including in the rollout – namely that two people have to agree to a video chat before it can actually happen, according to The Verge.