Features

Online dating service eHarmony announced the launch of its new “Real Love” ad campaign, featuring candid moments of couples finding love in everyday, real life scenarios that will be broadcast on key media outlets across the U.S., U.K. and Australia.

There will be a total of seven ads according to the company’s press release, with the first three launching immediately. 

Each ad is a different scenario of love blossoming, the first of two women laughing after trying a new recipe that doesn’t taste so good, which leads to sharing a carton of ice cream and cozying up on the couch. Another features a young woman on eHarmony’s app who is messaging and sharing silly photos of herself with a love interest, with the narrator explaining that real love is “letting someone see every side of you” and “knowing you could be yourself.” The third ad shows a man surprising his date with a romantic setting of glowing red lanterns lining a patio, with a narrator saying “real love is making moments that last forever.”

My Transsexual Date is a dating site that caters specifically to the transgender singles community, and since its launch in 2014, has become the leading online dating platform for transgender women and trans oriented men looking for love.

Currently, the website has over 25 million page views per month, more than one million profiles worldwide, 55,000 monthly active users, and 600 new daily subscribers. The platform also sees about 75,000 messages sent per day between users. My Transsexual Date is not yet available as a mobile app, but the website works well on smartphones if you prefer to set up a profile that way.

Some benefits of their dating platform: there’s a higher level of moderation than on regular apps to avoid fake and indecent profiles, as well as to curb harassment. There’s also no advertising, a rarity in the online dating market.

Dating app Bumble introduced a new update for its “unmatch” feature to help prevent bad actors from trying to hide on the app.

According to Tech Crunch, this new feature is a safety upgrade for users who want to report abusers on the app. Before, it was easy for a user leaving abusive messages to hide from their match by pressing the unmatch option, because the conversation thread would disappear from both users’ message history. This made it harder for people to report abuse on the app – there was no digital trail.

Dating service Match has quietly added some impressive new features to help singles stay in better communication, especially as the pandemic forces people to stay at home.

The app now allows users to message with their best recommendations each day without having to pay or subscribe to a paid service, which is an interesting move since previously Match members always had to subscribe to be able to send messages to other members no matter how well they matched. This move brings Match closer to it's sister brands like Tinder and POF (all are owned by Match Group) which uses the freemium model. These popular dating services allow their users to message for free but, users have to pay to upgrade their account to enjoy premium features like finding out who has liked their profile.

In addition, the app has rolled out some other key features, including:

Face to Face, Tinder’s new in-app video chat feature, is rolling out around the world this month. The opt-in only feature was tested earlier this year in select markets, and now will be available in countries where the Tinder app is active. 

In order to use the new feature, a Tinder user has to be matched with someone and they both have to opt-in to the service to enable it. If someone you liked does not match with you, then Face to Face is not available to use with that person.

Facebook has announced the launch of Facebook Dating in Europe and the U.K. following a nine-month delay from its original debut, which was scheduled for Valentine’s Day.

The new service is part of the larger Facebook Platform, and operates much the same as it does in the U.S. and other parts of the world, according to Tech Crunch. Users can pull photos and Stories from Instagram to populate their profiles. They can also use the Secret Crush feature to identify Facebook friends and Instagram followers that you are interested in without them knowing. If you both choose each other, then you are matched and can begin chatting – otherwise, your secret crush will never know you chose them.