Starting tomorrow and ending this Sunday eHarmony is offering a coupon code for members to receive 50% off on a 6 month membership. You can use the coupon code on the eHarmony website or dating app but it must be used from September 25th to (and including) September 28th, 2014.

The coupon code is: GET50OFF

Once you create a free profile and fill out the personality questionnaire you will be prompted if you want to purchase a subscription or continue on as a free account. A free account allows you to try out most of eHarmony's features but it does not include profile pictures and sending email. If you choose to purchase a subscription you will then be asked to enter the coupon code.

This code is for the United States only and reduces the 6 month eHarmony subscription by 50% which means it will only cost you $29.95 a month. To find out more about this dating service and why it is so popular you can read our review of eHarmony.

Breakups are never easy, especially when it means losing your job. Spark Networks, the company behind dating sites like ChristianMingle.com and JDate.com, has announced that it's cut its workforce and has made substantial progress in expense reduction initiatives. The measures are expected to save the company $4.5 million to $5 million a year.

Although Spark did not disclose exactly how many jobs were cut, the company had previously reported that it had 201 full-time equivalent employees as of December 31. The company expects to incur pre-tax cash charges of approximately $1.3mm for severance benefits and other related expenses.

The cuts come at an interesting time for Spark Networks. Lately, its sites have seen an increasing number of their customers turn to competing services. The company has also undergone a number of recent changes in its corporate structure. David Hughes, formerly chief executive at a digital marketing firm in West Los Angeles, resigned as a director after joining Spark Networks’ board just six months prior. He will be replaced by Jonathan R. Mather, a former Netgear chief financial officer.

Hughes’ exit comes only two months after a very public ousting of four of Spark's six directors (including Chief Executive Greg Liberman). The hope is that a fresh crop of directors will be better able to help the company rise above the competition in difficult times.

Free dating sites like OkCupid and mobile apps like Tinder are dominating the market and have made life difficult for services like Christian Mingle and JDate. Spark Networks experienced a 10% drop in revenue during the second quarter, to $15.8 million. The company reported a total of $29 million in net losses over the last three years.

Looking to future, Spark Networks plans to head back to basics. It's putting its focus on three things in hopes of boosting subscriber count and revenue:

1. Upgrading its product offerings
2. Improving its processes for subscriber acquisition, retention, and renewal
3. Refining its marketing strategy

"Much has been accomplished over the last 30-days to refocus the business on its core properties and to drive operational efficiencies,” said Executive Chairman Michael McConnell in a statement.

“Moving forward, I believe the opportunity to profitably grow our business is significant and we are prepared to execute on strategic growth initiatives that meet our return on capital hurdles. Further, the team is operating with a sense of urgency and commitment to drive improvements in all areas of the business. Importantly, I am confident in the resilience and resonance of our brands within our targeted communities."

Let’s be honest, we all have our types when it comes to love. Maybe we’ve always been drawn to the dark-haired, tattooed, sexy-in-a-mysterious way kind of guy who makes us swoon when he smiles. Or maybe we go for the athletic type, with bulging muscles and a six-pack. Or maybe the geeky guy who is obsessed with the latest video game is the kind who rocks your world.

Whatever the case, you gravitate to those you find attractive. We are all guilty of this, including men. How many of our guy friends only go for women with a certain body type, hair color, or age?

Physical attraction is primal, and it’s a part of all of us. So of course it is a big part of dating. After all, you want a sexual relationship with someone you’re excited about, right? But what if going for your “type” isn’t serving you anymore? What if you are making assumptions about what might turn you on?

Here are four reasons you keep going for the same type:

It’s familiar. We like to keep doing what we know, because it makes us feel safe. This includes who we date. If you know what to expect when you date the same type of guy – whether you’re attracted to his physical body type, his ambition, his charm – you are essentially relegating yourself to the same role. Break out of this by dating someone different, who forces you to play a different role. Then you find out more about who you really want.

He reminds you of your ex. Are you still mourning over a break-up? If you keep looking for an ex replacement, you might want to take some time off and re-evaluate things. There’s nothing wrong with taking a break, so if you need time to heal so you can move on, take it.

You aren’t looking for a relationship, but a trophy or validation. If we feel we are lacking – physically, financially, emotionally, whatever – we tend to look for someone who has what we don’t. This works against you, because you’re not looking for a relationship so much as validation from others. Let go of trying to impress, and focus on what makes you happy instead.

You think this man will be different. I know many women who take on “projects” for relationships. That is, if a man meets some criteria but not all, these women feel that they can help “fix” them. These men just need a little help. This is a mistake. Nobody has control over another person, and this will only lead you both to an unhappy relationship. We must embrace each other for who we are, or we should move on.

Wow this year is going fast. The year 2014 is quickly coming to a close which means it is time for us to start thinking about the Dating Sites Reviews Awards. Just last Monday we released the first step in the Awards which is the Single's Choice Award poll. This poll is our most prestigious award and it is decided by you, our readers. The poll is made up of 2 questions. The first question asks what you think is the best paid dating service and the second question asks what you think the top free dating service is for 2014. For each question we list the most popular dating services in North America for the year (that fit within the category). When determining your choice please consider not only the website itself but any dating apps the service may have.

With online dating this year, mobile phones have played a huge part in the success of any dating service. For singles under the age of 35 at least 80% choose to access a dating service through its app. This year also marks a first for the Single Choice Award. One of the options to choose from in the top free service category is a dating app. This service is not offered through a website, you can only access it via your phone or tablet.

Please go ahead and cast your vote in the Single Choice Award:

At this time we at Dating Sites Reviews also start considering which dating service deserves to be recognized in our Top Pick Award categories. The recipients of these awards are determined by the Editor’s. We take into account a number of different factors, these include everything from the features offered to customer service.

For 2014 the categories for the Editor's Top Picks Awards include:

• Top Pick - Overall
• Top Pick - Innovative
• Top Pick - Match System
• Top Pick - Christian
• Top Pick - Senior
• Top Pick - Wealthy
• Top Pick - Sexy
• Top Pick - Dating App
• Top Pick - Free

With mobile being so popular we have decided to add a new category this year. We will be looking at dating apps and picking which one we think offers the best user experience.

This is the eighth year for the DSR Awards. Starting in January, each week we will release our choices for the Top Pick Awards ending with the winner of the Single's Choice Award on Valentine's Day in February.

Related items: Poll - 2014 Dating Sites Reviews Single's Choice Award.

We live in a crazy world. And at the moment, nothing is greater proof of that and the fact that there is a Christian Mingle movie.

Yes, that Christian Mingle. The dating website that promises devout singles it will "find God's match for you." Someone in Hollywood apparently thought that sounded like a rip-roaring good time of a rom-com, and here we are, wondering what led us to this strange and confusing place.

Oh yeah, and did I mention that the lead role is played by Lacey Chabert, most notable for her turn as the ditzy Gretchen Wieners in Mean Girls? It just gets better and better.

Allegedly there is also a plot. It follows Chabert’s character, a 30-something marketing executive named Gwyneth Hayden, whose life is perfect except for one thing: it's missing a man. In a moment of desperation, she joins the Christian Mingle dating site in hopes of changing her fortunes – even though she is not a Christian. Here’s a synopsis of the rest of the film:

One of the most famous posts ever featured on OKCupid’s beloved OkTrends blog was a massive examination of the ways race and ethnicity affect the online dating experience. It was one of the very first OkTrends posts ever made, way back in 2009, but the issues are still relevant today. Writer Christian Rudder has decided to revisit them in an updated post for 2014.

Back in 2009, race and attraction on OkCupid looked like this:

• Non-black men discriminated against black women
• But black men showed little racial preference either way
• All women preferred to date men of their own race
• But otherwise, they consistently discriminated against Asian and black men

So the big question is: has anything changed?

In the last five years, OkCupid users haven’t had any epiphanies of open-mindedness. In fact, Rudder notes, racial bias may have intensified a bit. See the second chart here for a demonstration.

What has noticeably changed are people's answers to match questions like "Is interracial marriage a bad idea?" and "Do you strongly prefer to date someone of your own race?" The percentage of users answering YES to those questions has been slowly trending downwards, although their actual behavior has stayed the same.

This prompts a few other questions, like:

• Are people on OkCupid just racist?
• Is it possible that a small number of users is throwing off the averages?
• Does preferring to date partners of a specific race mean you’re racist?
• Is data from an online dating site even relevant in the real world?

Rudder has all the answers.

• No, OkCupid users are no more or less racist than anyone else. Online dating data shows consistent results where race is concerned, regardless of the dating site in question. The same basic biases can be found everywhere.

• Again, these biases exist throughout the research on race and dating, not just on OkCupid. It therefore highly unlikely that a small portion of OkCupid users are affecting the data in a significant way.
• You don't have control over what foods you like and which you don't, and the same goes for your personal preferences in your dating life. Most everyone has a "type" of some kind, and it probably isn't something you actively chose. However, Rudder writes, "the trend—that fact that race is a sexual factor for so many individuals, and in such a consistent way—says something about race’s role in our society.”
• There are plenty of situations that aren't romantic that still bear a resemblance to dating. Any time you're trying to make an impression on a stranger, you're essentially going on a first date. “Beauty is a cultural idea as much as a physical one,” Rudder explains, “and the standard is of course set by the dominant culture.” So sure…it's just dating data, but it reveals our definition of beauty and that's something that affects everyone, everywhere.