Bumble Inc

Match Group announced some changes in key leadership and company structure in light of its new focus on the Asian market.

As U.S. and European markets make up the bulk of revenue for Match Group, the company sees great untapped potential in Asian markets, where young single populations are booming. According to Tech Crunch, there are more than 400 million singles in Southeast Asia and two-thirds have not tried a dating app.

Match Group is focusing on Japan, Taiwan, India, South Korea and Southeast Asia with three new general managers hired to oversee expansion in these areas. One manager is Junya Ishibashi, who will become general manager of Match Group for Japan and Taiwan. Taru Kapoor will be general manager of Match Group India, and Lyla Seo is now GM of Match Group for South Korea and Southeast Asia.

Bumble made a name for itself by inviting women to take charge of their love lives and make the first move. The company’s mission to empower women, shake up outdated social norms, and fight for equal opportunities struck a chord with frustrated female daters who quickly flocked to the app. Since then, Bumble has successfully launched platforms for friendship and business networking, and has taken its pursuit of gender parity offline with a string of initiatives including Bumble Fund and a partnership with Bloggers Who Brunch.

Bloggers Who Brunch is a Los Angeles-based experiential marketing agency that connects brands with influencers through social events and innovative activations. Bumble Bizz recently collaborated with Bloggers Who Brunch to highlight women in entertainment who are leading the way toward greater diversity and inclusion in the industry. The ‘Women In Entertainment’ series highlighted singer, actor and host of syndicated talk show The Real Adrienne Bailon-Houghton, along with actor, influencer and fashion blogger Cara Santana.

Image: Sensor Tower

After more than two years in the top spot, Netflix is no longer the world’s highest-grossing non-gaming mobile app. That title now goes to Tinder, which grossed $260.7 million from the Google Play Store and the Apple App Store in the first quarter of this year.

App store intelligence firm Sensor Tower recently released its rankings of the highest grossing apps in the United States and worldwide for Q1 2019. Overall, global app revenue reached $19.5 billion last quarter, up nearly 17 percent year-over-year. Consumer spending on Apple’s App Store totaled approximately $12.4 billion globally, while Google Play revenue grew 20.2 percent year-over-year to approximately $7.1 billion. The world is increasingly moving to mobile, and for companies that are prepared to capitalize on the change, the potential for profit is huge.

Image: Bumble

In just five years, Bumble has become a dominant voice in the digital space. The company expanded its initial dating-focused product to become a platform for meeting friends and a tool for business networking. Outside of the app, Bumble’s numerous ventures include a startup investment fund, entertainment industry initiatives, pop-up installations and brand partnerships. Bumble has proved it is one of the most ambitious leaders in the dating industry, so few fans - or detractors - will be surprised to hear the company has yet another launch on the horizon.

Bumble’s newest endeavor is Bumble Mag, a lifestyle publication created in partnership with Hearst Magazines’ branded content studio, HearstMade. The first issue features fashion entrepreneur (and real Bumble user) Lauren Chan on the cover and 100 pages of articles about dating, careers, friendship and other topics of interest to Bumble’s 50 million-plus users.

Image: Bumble

Dating app Bumble has set its sights on partnering with prominent female leaders, including tennis champion Serena Williams. The company just announced that she will be an investor and active member of the new Bumble Fund, as well as a global ambassador for the brand.

The Bumble Fund is an investment fund started by Bumble founder and CEO Whitney Wolfe Herd to help female entrepreneurs get support for their projects and businesses. It’s also a great way to market the company’s networking app Bumble Bizz. The Bumble Fund focuses on getting businesses started with initial funding, ranging anywhere from $5,000 to $250,000, primarily for businesses led by women of color and underrepresented groups.

Image: Adweek

Dating app Bumble repurposed a coffee shop to act as a gathering space for attendees of the famous SXSW festival in Austin, Texas. The company wanted to create a more intimate and inviting space to allow its customers to better connect, as well as to show off the capabilities of its platform.

Bumble’s headquarters are also located in Austin, and while there is traditional booth space available for companies looking to market themselves to SXSW attendees, Bumble chose a more engaging way to reach out to potential customers, according to AdWeek. They rebranded a local coffee shop in their signature yellow, providing comfy couches and tables along with a tagged wall saying: “Make the First Move.”