The most important aspect of your online dating profile is the photo. While visual-based dating apps like Tinder have made the photo the only determining factor in whether to swipe left or right, photos have always played a crucial role in how many times your profile gets viewed and by whom.

Does this seem shallow, or turn you off of online dating altogether? It shouldn’t. Let’s face it – when you meet someone in real life, the first thing you notice is what he or she looks like. The difference is, while you might not initially be attracted physically, having a chance to interact in person could change your opinion. Chemistry is elusive – you might want it with someone who looks a certain way, but actually have it with another who isn’t your type. But you don’t know until you meet face-to-face.

Which is why you want to give yourself the best advantage by including photos that will make people stop and take a second look at your profile, regardless of whether or not you feel you look like a model. The point is – you want to get to the actual in-person meeting to make that determination. But you have to get past the screening process first – a.k.a., the photos.

Here are some tips:

Accentuate your unique features – even the ones you don’t like. Think your unruly hair will turn people off? Think again. OkCupid did a study, and as it turns out, online daters have really varied tastes! Most are interested in people with unusual features rather than just ordinarily attractive features – so emphasize your curvy hips or regal nose. It will get you more attention.

Look into the camera. Most people prefer online dating prospects to look at the camera, and to smile. It looks much more inviting and engaging.

More is more. Posting a slew of selfies isn’t a great way to create your online dating profile, but you do want to post more rather than fewer photos. Have a friend take some varied shots that you can sort through later. Go outside where the best light is, and where you can have a little more fun with the camera.

Vary your poses, and do a close-up. You might not be comfortable in front of a camera, but you don’t want to make potential dates work hard to figure out what you look like. Embrace a close-up photo so your face is clear, and incorporate a body shot so you don’t look like you are trying to hide. Don’t pose with friends – this is a solo act.

Show your active side. Do you like to climb rocks, play volleyball, or strum a guitar? You’re much more likely to get messages if you have a visual of what you love to do.

Show your playful side. A big trend in online dating is to not take yourself so seriously. You are looking to meet people and have a good time, so it’s good to be a bit more playful and creative with your photos. People want to see your personality up front – so do that silly pose. Have more fun.

It was really only a matter of time.

Beards have become such an integral part of pop culture it's almost surprising this hasn't happened sooner. Finally, the world has a dating app for men with beards and those who love them. The app is called Bristlr, because we now live in an era when E is an uncool vowel.

On the surface, Bristlr is exactly what you think it is. The app is a slightly tongue-in-cheek service that taps into the hipster/lumbersexual thing that's happening right now, and has no problem laughing at itself. The description of how Bristlr works is simply:

• Tell us where you are, and if you have a beard
• Got a beard? We find people looking for beards
• Want a beard? We find people with beards worth looking for
• Send messages to people you like and who like you
• Your life now contains more beard love, you're welcome

And then there's the to-the-point explanation of what Bristlr is: “There are many people with beards who like to have them stroked. And there are many people who don’t have beards, but would like to stroke them. Bristlr is the link between the two.”

And let's not forget the handy FAQ answer to “Is this a joke?” which reads: “In the sense that it’s a little ridiculous, yes. But Bristlr is a real thing being made.”

So yeah, it's a little funny. And Bristlr knows it's a little funny. And that's why it stands to be totally great.

Actually, it's just one of the reasons Bristlr could be your new favorite dating site. Although the premise is just the slightest bit silly, Bristlr is taking on some issues that are absolutely serious. Chief among them is the problem of spam. No matter who you are or what dating services you've used, you're bound to have come across the kind of lame, boring, generic messages that you know have been copy/pasted to tons of other people.

But not on Bristlr, because Bristlr informs you when a message has been sent to other people, as well as how many other people it's been sent to. It isn't complicated functionality to make, but Bristlr is one of – if not the – first to actually do it. Cool, right?

In addition to that handy little tool, Bristlr also lets users grade the quality of the messages they receive. If people regularly rate you highly, indicating that you spend a thoughtful amount of time on your messages, you'll receive a little star on your profile.

Founder John Kershaw says he's also considering adding Facebook-style status updates to the site, to encourage even more personality, honesty and transparency.

Honesty and transparency on dating sites? Yes, apparently it is possible. Thanks, Bristlr.

Are you debating joining an online dating site? You’re in luck. Now’s the best time to take the plunge.

According to Zoosk, Match.com and Plenty of Fish (the sites that arguably see the most traffic), the Sunday after New Year’s is the biggest day of the year for online dating – with more people logging in and signing up than any other time. While that day has come and gone – at least for 2015 - the excitement hasn’t. The days between New Year’s Day and February 14^th are the peak days of the year for online dating, so it’s not too late.

As it turns out, there’s something about this time of the year that causes people to make changes in their lives, or at least try something new. According to Facebook, January is the month when we see the most relationship status changes (and coincidentally when the most divorce papers are filed). On the flip side, the peak season for engagements is around the holidays, so don’t feel it’s all about “out with the old.”

Another unusual New Years’ trend – there are more conceptions and more condom sales in January than any other time of the year, according to a recent article in The Washington Post. And according to researchers, there’s a post-holiday spike in searches for porn.

While we can attribute it to the post-holiday slump, the weather, or maybe just the thought of the year stretched out in front of us, with summer months so far away – there seems to be something else going on. We want a change. We want our lives to improve. We want more happiness, more excitement, more adventure. We don’t want to feel stuck.

So when the New Year rolls around, we break up with a significant other, we decide to move in with a girlfriend, or we go looking for the right person on an online dating site. We buy gym memberships, take that pilates or yoga class, start that new diet, and in general, try to make some significant changes. The New Year gives us a chance to start again, to wipe the slate clean.

Which is why people might feel more inclined to online date – after all, it takes courage. Perhaps they were waiting for the right time or situation. Or maybe they decide this time will be different. Regardless, you’re in good company. You’ll probably run into a lot of other people trying it for the first time – or maybe the first time in a long while.

Happy dating in 2015!

Recipient
Passion.com

The Dating Sites Reviews Editors Top Pick - Sexy Award goes once again to Passion.com. This intimate encounter dating service is part of the FriendFinder Network which also shares it’s member profiles with Adult FriendFinder. In the last 2 years Passion.com has had over 50 million members log into the service and on most nights you will find about 100,000 members online at any one time. Members on this adult site are pretty active as usually over 150,000 new photos are posted every week.

Passion.com offers a free membership which allows you to search and view profiles. To initiate communication with members you will have to pay for a membership (paying members CAN contact free members). A paid membership is also required to view full versions of photos and videos, participate in live video/text chatting and to join groups. Passion.com also offers a 3 month guarantee. If you don’t hookup with someone on the site in 3 months, Passion.com will give you an additional 3 months on your membership at no cost.

Read our review of Passion.com for more information about this dating service or visit Passion.com directly.

There was no runner up in 2014 for this award.

Online dating is a world of contradictions.

Christian Rudder, co-founder of OkCupid, is responsible for one of the most successful dating sites in the world – yet he has never been on a date with someone he met online. There is nothing more human or more inexplicable than romance – and yet Rudder seems to have turned emotions into science and found a formula for love.

Christian Rudder is the man behind the OkTrends blog, which he recently spun into a book called Dataclysm: Who We Are (When We Think No One’s Looking). Miraculously, though it's hard to imagine anything colder or more impersonal than numbers, Rudder has managed to find humanity in his work. In his hands, data becomes revelations about human nature.

Amongst his findings was the not-so-surprising news that, no matter how old men get, they always find 22-year-old women most attractive. Women, on the other hand, tend to be most attracted to men around their own age. Rudder also caused a flurry of media attention when he reported that people typically rate potential matches of their own ethnicity as more attractive than others.

Naturally, claims like those don't come without controversy or criticism. Some have accused Rudder of presenting a damaging reductionist view of human behavior. Others have said it's impossible to understand what people want from love and sex via a faceless website in an industry that has a bad reputation for telling lies.

Not to mention the constant stories of outrage we hear over surveillance of citizens' Internet activities, or of exhaustion over companies using personal data for marketing purposes. In a world where privacy is increasingly a concern, studying the habits of OkCupid users may seem like a misinformed choice. And if that seems like a misinformed choice, imagine the backlash after telling OkCupid users that they'd been experimented on.

In 2014, the discontinued OkTrends blog returned from a long hiatus with a posted called “We Experiment On Human Beings!” The response felt predictably fierce to most of us, but Rudder maintains he was surprised by just now negative the public's reaction was. To him, it was merely the cost of admission: users get a free site, and in return they share their data.

To his credit, Rudder is happy to admit that the facts shared in his book are only “tiny windows looking in on our lives.” Data science is interesting, but not perfect. Ultimately, he believes his purpose is good and that the end of furthering social science fully justifies the means.

Single Man, Married Man – a new book written by a group of men specifically for single women – proclaims to offer brutally honest advice for women who are looking to get hitched.

The book has outraged many feminists, and for good reason. Some of the advice offered in the book includes this as fact: “all men” want to get married – if they tell you otherwise, they are “lying.” Another piece of advice from one of the book’s single authors: “No matter where a woman is in life, she should always be able to cater to her man’s needs.” A divorced co-author advises that when a man gets his ego stroked, he will be more inclined to love you.

The book also offers reasons why a man you are dating isn’t taking the relationship to the next level – namely, that it’s your fault. One author writes: “It takes a lot to hold their attention, and men tend to lose interest in romantic partners when they stop being, well... interesting.”

In other words, women need to start giving more massages, complaining less, and stroking their guys’ egos a lot more often. Then they will more likely convince their men to put a ring on it. (Speaking of Beyonce, one of the writers even suggests keeping Destiny’s Child’s “Cater 2 U” on repeat on your playlist).

The book is certainly gaining a lot of attention in the press because of its apparent sexism, and its authors maintain that it is “brutally honest” because they want to help women. Two of the main authors spent three years interviewing more than 300 men online and in person to arrive at their conclusions, so they stand by them.

So what does this mean? Should women take a step back and consider catering more to the men in their lives? Or should the guys who authored this book admit that creating a controversial book would help them sell more copies?

The truth is, no matter how many people you interview, or how much research you do, or how many coaching sessions you conduct, dating is still mysterious and fickle for everyone. Some tactics work with some people, others don’t. Some people have chemistry together, others don’t. You can’t force a relationship to move forward if that’s not what it is meant to do. There are no tricks. Dating is much more nuanced and individual. Blanket advice of how each gender should behave doesn’t really move the conversation – or the dating scene itself - forward.

So as much as we take dating advice from many sources, we should also be discerning. If something doesn’t feel right to you, pay attention. If you’re working too hard to try and “make things work” with your current love, maybe it is time to let go. To find out more about the book "Single Man, Married Man" you can check out the authors website.