Profiles

The numbers of people in India turning to online dating has soared since the start of the pandemic. As they have been forced to stay at home and limit their interactions, many are trying dating apps for the first time to connect and meet new people. 

Dating app QuackQuack has been one of the fastest-growing dating apps in India, though it competes with giants like Hinge, Tinder and Bumble who are pouring resources into marketing efforts in the country. Still, QuackQuack saw a 300 percent increase in sign-ups that took their user base to 11 million in 2020, mostly due to people in smaller cities and towns eager to try the service. 

In fact, over seventy percent of new sign ups on QuackQuack in 2020 were from smaller cities and towns, a change from previous years. Over the past year, they added 3.4 million new users according to India New England News.

Dating app Once, which dubs itself the “slow” dating app, has been sold to conglomerate Dating Group for $18 million in cash and stock, according to Tech Crunch.

Dating Group owns Dating.com, Dil Mil, AnastasiaDate and ChinaLove among other online dating platforms, competing directly with Bumble and Match Group’s suite of apps as well as Facebook Dating. It currently has offices in seven countries, and around 73 million users across its portfolio. Once comes with about 9 million users.

Once positioned itself as a more purpose-driven dating app, offering only one match per day to its users, who then have 24 hours to message that match to show interest, or they disappear. This offering was an intentional tactic to compete with the frenetic pace of apps like Tinder where people are inclined to swipe through dozens of profiles each minute rather than spending time really looking at each one. On the other hand, Once forced its users to consider one match at a time.

Dating app users are advertising when they have received the COVID-19 vaccine in the hope of capturing more matches.

As more people are able to get vaccinated, it has become a selling point for singles who are eager to date in person again. Healthcare workers, grocery store clerks, politicians and teachers are all in the front of the line to get the vaccine, along with other at-risk populations, and many of them are using dating apps to share their vaccine status. 

According to Vice, people are sharing details in their profiles for maximum visibility, like when they got their last vaccine or if they are still waiting for the second shot.

Washington D.C. has increased its National Guard presence since the riots at the Capitol on January 6th, and these troops are turning to Tinder to find love while they work.

According to Newsweek, there have been reports on TikTok that Tinder has been flooded with photos of men in uniform, which is highly unusual for the Washington D.C. area. While these officers are sharing photos in their fatigues, they are also sharing interests like traveling and video games, according to Newsweek.

People are taking to social media to point out this trend, noting how many more military people are showing up as potential matches. In fact, some users in the DC area said the majority of profiles they see are members of the National Guard. Even a reporter for Sports Illustrated noticed the increase in these profiles.

Swiping through a lot of profiles quickly might seem like a benefit of online dating, but according to a new study, too many choices can lead to a “rejection mindset” for daters.

According to PsyPost.com, researchers from the Netherlands found that people tended to close themselves off when using dating apps because they get overwhelmed by the number of choices presented. A seemingly endless stream of profiles increases feelings of dissatisfaction, which in turn causes them to reject even more potential dates, especially the more they swipe.

Singles in Japan have the government on their side when it comes to finding a mate. The country’s Cabinet Office is asking for budget approval for a new dating service that is driven by artificial intelligence.

According to CNet, Japan currently has government-run matchmaking, so it’s not a new idea. About 25 of Japan’s 47 prefectures offer state-run services similar to an online dating app, where people complete basic profile information and are given a list of people who match their criteria. However, introducing AI could change the game with more targeted matchmaking abilities.

Now that COVID-19 has created a surge of activity and interest in dating apps, many singles around the world are turning to them to find love. In light of this, Japanese officials have an eye on AI to drive better, more curated matches, with their goal being to help people start families.