Skout

More than one in ten Americans have used a dating app or online dating service of some kind, according to a recent study from Pew Research. And dating apps are only increasing in popularity.

But despite peoples’ love of technology, online daters don’t seem to be finding what they want, and are not so satisfied with the dating app experience. No matter how many new apps hit the market, it seems the inherent problems with online dating (lying, old photos, bad behavior) – are still lingering, and affecting the overall user experience.

People tend to be more critical of dating apps than any other type of app, according to a recent report from Applause, which aggregates app ratings.

According to their report, dating apps consistently rank lower than almost any other kind of app available in stores to download. According to MarketWatch, “while the average app quality score in the U.S. is 67 out of 100 points across all categories, for dating apps, that number is 42 out of 100 — the lowest average score across categories.” The study looked at 53 different dating apps, all of which had more than 1,000 reviews.

While many people may blame apps for their poor online dating experience, the fact that the overall market is leaving people unsatisfied is telling. Online dating is a business, but one that involves people – who can be unpredictable and emotional, especially when it comes to dating.

For one thing, the currency of dating apps are people, so these apps must have a large database with a variety of choices to even compete with some of the major players like Tinder. If people receive the same matches over and over, or somehow “run out of options,” the dating app can be perceived as less valuable than other dating apps. Also, if a dating app user doesn’t like his matches, he’s likely to give it a lower rating, as opposed to others who have a good or even mediocre experience.

Of course, there are other things to consider when it comes to why dating apps aren’t faring so well among users. Some are annoyed with having to pay for special features, or when in-app advertising interrupts the service itself.

Surprisingly, Hinge and eHarmony – two online dating apps that emphasize the quality of their matches – scored low on overall user satisfaction, at least according to their ratings. They both earned an average score of 22 out of 100, and ranked as two of the 10 worst dating apps. OkCupid however, earned 62 points out of 100, putting it in the top 10 category with Skout and Let’s Date. Tinder ranked in the top 20, despite the many complaints and its reputation for being a “hook-up” app.

So what does this mean for online daters?  I guess we’ll have to see how dating apps evolve.

Everyone is looking for the next big app – specifically one that does something new and creative and captures people’s attention with a new type of communication, like Vine, Snapchat or Twitter have done. Dating apps are following suit - trying to engage a larger audience than just singles looking for dates - by creating a new type of experience. People are looking to their phones to connect – whether it’s friendship, hooking up, dating, or finding a relationship. So why not take advantage of the technology and see what clicks?

Many apps are leaning towards features that are more ephemeral in nature. People don’t want their comments and photos lingering on the Internet forever, so the appeal of showing and telling without the repercussions seems intriguing. After all, if what you say or do disappears in a few minutes or even seconds, wouldn’t you be more willing to try something new, maybe even more daring than in your real life?

Dating app Skout thinks so. Skout has been around for a while, and helps strangers meet locally based on GPS-matching much like many other dating apps. While it doesn’t have the popularity and user base of Tinder or the cache of Match.com, Skout is looking for new and innovative ways to capture more downloads and engage more people to help them connect. And the company (and its investors) are betting on a new messaging app called Fuze.

Fuze is a combination of group messaging and ephermerality like Snapchat. Once someone starts a “Fuse,” everyone else has three to ten minutes to respond. Once the timer goes off, all of the content inside the Fuse disappears and no one can ever see it again. So it creates a bit of pressure for people to engage right away or risk not getting a chance to speak.

The app also allows you to post anonymously, in what’s called “Ghost Mode.” While this seems to be a popular feature among apps, I can’t help but think that being anonymous means you say things that you wouldn’t normally say to others face-to-face, and creates more of a barrier to getting to know others than bringing them together.

Skout’s CEO Christian Wiklund says, “It’s almost like a dinner conversation. It’s contextual, based on who is around you right now. If the Fuse burns out, you can go onto the next conversation.”

Wiklund also says they launched Fuse separately so that Skout could be left clean, and not bogged down with a bunch of new features. They do however plan to promote Fuse through the Skout network.

Julie Spira has come a long way since she created her first online dating profile nearly 20 years ago. She is now a dating coach and leading online dating expert, as well as the best-selling author of two books: The Perils of Cyber-Dating: Confessions of a Hopeful Romantic Looking for Love Online and The Rules of Netiquette: How to Mind Your Digital Manners.

Each year, Spira and her team curate a list of the latest and greatest mobile dating apps on the market. With the current explosion of mobile dating, it couldn't come at a better time.

Who made it onto this year's Cyber-Dating Expert Top 10 Mobile Dating Apps list? Let's find out.

Looking for the best online dating site? There are many out there, but how do you know which sites are the ones most people are checking out? After all, you want a lot of choice when it comes to searching for love.

According to website Mashable.com, Yahoo has revealed the top 10 dating sites that people have searched for using their search engine. And surprisingly, OkCupid topped the list (with even more searches than standards like Match.com or eHarmony).

Another surprise? Men seem to be more interested in online dating, or at least, searching for sites and checking them out.

Here's the complete list:

OkCupid. This site tops the list, and maybe because their demographic skews younger and it's a little more engaging with members than some of the classic dating sites. Most of the searches were conducted by men (68%).

Match. This website is almost synonymous with online dating. It's been around a while, and is still going strong. Again, the majority of searches (73%) came from men.

MeetMe. A more casual site for dating and friendship, MeetMe is gaining marketshare when it comes to online dating. Or at least, people seem to be searching for the site. A hefty 67% of men (primarily from Arkansas, Kentucky and West Virginia) searched for it according to Yahoo.

Zoosk. This popular website touts is algorithms which allow members to "date smarter." Again, more than 70% of its searches came from men.

eHarmony. The go-to destination for those looking for committed relationships, eHarmony has remained near the top of the pack for a long time. Surprisingly, more men (54%) than women were searching for this website.

PlentyofFish. This dating site has a bit of a reputation, but that hasn't stopped people from checking it out. Formerly known for its "intimate encounters" section, POF has recently undergone an image change to focus on matching people with relationship potential.

JDate. The most popular site for those who are more religiously inclined, JDate has become the go-to source for Jewish singles. Not surprisingly, the most searches came from New Jersey, New York, and Florida, all with more concentrated Jewish populations.

Skout. Mobile apps also figured prominently into searches. Skout is a networking app that focuses on meeting people rather than having specific agendas for dating and relationships. Most of the searches for this site came from men (68%) residing in Texas, California, and Florida.

Christian Mingle. A popular religious-based dating site, Christian Mingle focuses on dating, friendships, and relationships. This is the only site that had more females searching for it, primarily from Texas, California and Pennsylvania.

Tinder. This mobile app was made popular by college students, a sort of "hot or not" version of online dating. With its easy-to-use and convenient set-up, the app has taken off among singles who like to see who's close by and wanting to meet a little more spontaneously.

Online dating: it's great, except when it isn't.

The latest cautionary tale involves Skout, a social networking app designed to link up adults with other users nearby. Skout got its start as a Foursquare-like location check-in service, but didn't hit its stride until it transformed into a location-based flirting app. The company now attracts millions of new users a month and received $22 million in financing from Andreessen Horowitz, a leading venture capital firm in Silicon Valley, earlier this year.

After discovering that minors had gained access to the app, Skout created a service designed specifically for 13- to 17-year olds. Safeguards were put in place, but they may not have been safe enough.

3 men have now been accused of raping children they met through the location-based app. In each case, the men reportedly posed as teenagers in the Skout forum for underage users. In one case, a 15-year-old girl from Ohio said she was raped by a 37-year-old man. In the second, a 24-year-old man is accused of raping a 12-year-old girl in California. In the final case, a 21-year-old man in Wisconsin has been accused of sexually assaulting a 13-year-old boy.

Skout's founder, Christian Wiklund, responded in an interview, saying, "I'm disgusted by what's happened here. One case is too many. When you have three, it looks like a pattern. This is my worst fear." He has decided to suspend the service for minors, who made up a significant portion of Skout's member base, while he works with security experts to put better safeguards in place.

"We're seeing more of these cases," said Lt. Craig Carter of the Escondido Police Department in California. "Parents need to be aware that their kids could be on these Web sites." Many social networking services forbid minors from using them, or separate minors from adult users, but it's nearly impossible to control who ultimately uses the service.

Wiklund has contact law enforcement officials involved in all 3 cases and offered to aid in their investigations. The company has also suspended the app for teenagers and banned all devices registered with the app that belong to minors. Skout is also working with a task force of experts to improve security, age verification, and other company practices.

"I thought we were doing a lot, but obviously we have to do better," says Scott Weiss, an investment partner with Andreessen Horowitz. "This is a five-alarm fire. The entire company is re-evaluating everything it's doing."

If you haven't heard of Skout yet, you probably will soon. The dating app has raised $22 million dollars and is poised to make a huge splash in 2012, but CEO Christian Wikilund doesn't plan to stop at dating. Skout is adding 40,000 to 50,000 new users on the app every single day and if Wikilund has his way, it will eventually become a global network on the scale of Facebook or Twitter.

In an interview with Business Insider, Wikilund described the history of Skout and his vision for the app's future. Skout got its start in 2007, before Facebook had a mobile product and location-based services were just starting to become popular. As a location-based mobile social network, Skout immediately stood out from its competitors. Skout was the first dating app for the iPhone at the time of its launch, and has since evolved into a more general service to meet new people and flirt.

"The mission for the company is to build a global network for meeting new people," Wikilund told Business Insider. "A year ago we had 30 million messages a month, last month we had 425 million messages. We were signing up a year ago 100,000 per month. Now we're signing up 40-50k users per day. Everything has been growing, basically due to a good product."

Skout's impressive growth has taken it through Hong Kong, New York, Japan, Berlin, LA, South Korea, and more. Wikilund attributes the success to Skout's ability to be whatever you want it to be. Looking to meet new friends? Skout can handle it. Looking to meet a lover? Skout can do it. Looking for long-term love? Skout can help with that, too. "Right now," said Wikilund, "50 percent of adults on a national level are single, but 80 percent of our users are single." Flirting is definitely on the Skout menu.

Using Skout is free for all basic functionality, but extra fun requires an extra fee. Users can pay to see who checked them out or to promote their profiles, but the vast majority of activities on the app come with a price tag of $0.

If all goes according to plan, 2012 will be a big year for Skout. The company plans to continue developing the product and spreading the word, and has plans to continue their growth on both the national and international stages. A major launch is also scheduled for this summer.