Skout-ing Out Your Next Date

If you haven't heard of Skout yet, you probably will soon. The dating app has raised $22 million dollars and is poised to make a huge splash in 2012, but CEO Christian Wikilund doesn't plan to stop at dating. Skout is adding 40,000 to 50,000 new users on the app every single day and if Wikilund has his way, it will eventually become a global network on the scale of Facebook or Twitter.

In an interview with Business Insider, Wikilund described the history of Skout and his vision for the app's future. Skout got its start in 2007, before Facebook had a mobile product and location-based services were just starting to become popular. As a location-based mobile social network, Skout immediately stood out from its competitors. Skout was the first dating app for the iPhone at the time of its launch, and has since evolved into a more general service to meet new people and flirt.

"The mission for the company is to build a global network for meeting new people," Wikilund told Business Insider. "A year ago we had 30 million messages a month, last month we had 425 million messages. We were signing up a year ago 100,000 per month. Now we're signing up 40-50k users per day. Everything has been growing, basically due to a good product."

Skout's impressive growth has taken it through Hong Kong, New York, Japan, Berlin, LA, South Korea, and more. Wikilund attributes the success to Skout's ability to be whatever you want it to be. Looking to meet new friends? Skout can handle it. Looking to meet a lover? Skout can do it. Looking for long-term love? Skout can help with that, too. "Right now," said Wikilund, "50 percent of adults on a national level are single, but 80 percent of our users are single." Flirting is definitely on the Skout menu.

Using Skout is free for all basic functionality, but extra fun requires an extra fee. Users can pay to see who checked them out or to promote their profiles, but the vast majority of activities on the app come with a price tag of $0.

If all goes according to plan, 2012 will be a big year for Skout. The company plans to continue developing the product and spreading the word, and has plans to continue their growth on both the national and international stages. A major launch is also scheduled for this summer.