Promotions

Image: Grindr

Grindr has announced it has partnered with Equality in Movement in Georgia and MPOWER in Ireland to connect its users in these countries with at-home HIV testing kits.

According to the company’s blog post, Grindr says it wants to address the global HIV epidemic by making it easier for its users to have access to testing. While many countries have local testing centers, they can still be difficult to access, expensive, and many people still don’t want the stigma of going to a public place to get tested.

Users in Georgia and Ireland will have dedicated buttons on the app’s interface to order at-home self-test kits, any time of day. The app wanted the access to tests to be as simple as Covid tests have become for most folks. The company also wants to encourage more people to test for HIV by alleviating the stigma with in-person tests and allowing them to test in the privacy of their own home.

Dating app Bumble publicly apologized after its new ad campaign about letting go of celibacy was not well-received.

The company debuted billboard ads reading: “You know full well a vow of celibacy is not the answer” juxtaposed against an introduction to “the new Bumble.” This was part of a brand redesign promotion, according to AP.

The ad appeared tone deaf to many women, some referring to it as “anti-choice” during a time when women’s decisions and control over their bodies are being taken away in the wake of the Supreme Court’s Dobbs decision regarding abortion. When the Bumble ad seemed to be telling them what to do with their bodies, coming from a dating app with a reputation that puts women first, it sparked outrage.

Bumble is giving 50 couples who met on its app a free wedding in Las Vegas.

According to People Magazine, the company announced its plan to celebrate couples who met via its platform with a free wedding, travel included. For one weekend, Bumble has rented out the famous Little White Chapel in Las Vegas and is turning it into a branded wedding venue for 50 lucky couples.

The chapel itself will be decorated in Bumble yellow, which the company is calling Little Yellow Chapel for the wedding weekend. The famous venue has hosted many celebrity weddings, including Jennifer Lopez and Ben Affleck in 2022, as well as Joe Jonas and Sophie Turner in 2019, according to People.

BLK dating app has unveiled Spring Mode to help foster more connection among college students during their spring break vacations, when many are traveling and looking to meet people.

According to Blavity, the feature allows college students to place a fun badge on their profiles of the place they plan to visit over their spring break, in case other potential matches might be traveling there, too. Destinations include Hawaii, Cancun, Jamaica, Los Angeles, Cabo, the Dominican Republic, Cancun, Las Vegas, and Miami among other prime locations.

The badges all have unique personality and style, and are modeled after the famous places they represent. The vision behind Spring Mode according to Jonathan Kirkland, BLK’s head of marketing and brand, is in line with the company’s overall commitment to fostering connection and community as well as inclusivity.

Image: Tinder

Tinder has debuted several new graphics and video spots to appeal to Gen Z daters in a new global ad campaign launched this week.

The campaign rolled out in time for “Dating Sunday,” or as some call it, the Superbowl of the dating app industry. The first Sunday of January is the busiest day for dating app traffic and companies like Tinder expect this year to be no different.

According to AdWeek, Tinder has reported the number of messages sent across the app surges by 22 percent on Dating Sunday, and likes increase by 18 percent. Dating app’s busiest season extends from Dating Sunday through Valentine’s Day, when people are making New Year’s resolutions to find love.

Tinder has launched a new branded ad in the UK, aimed at a younger generation of daters that are turning to the app to expand their social circles as well as to find love.

The new ad debuted on Boxing Day in the UK according to The Drum, and stars a young woman named Ava who just moved to London. She calls her sister to express her loneliness, and wonders if she made the right decision in moving. Her sister suggests getting out of the house and meeting some people, and so her new life in London takes off with the help of Tinder.

She begins dating, but it doesn’t go exactly as she’d hoped. Her first date challenges her values of working hard and striving by admitting that he doesn’t find ambition “that attractive.” Then she meets Maya for a date, and while the two discover that they aren’t really attracted to each other, they turn out to be great friends. She goes on more dates, none of whom really spark romantic love interest, but offer her a wider social circle and new possibilities for meeting someone special as they introduce her to their friends.