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Match Group Partners with Noonlight to Launch Panic Button and Other Safety Features

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  • Monday, February 10 2020 @ 06:45 pm
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Match Group announced its investment in and partnership with safety platform Noonlight to roll out a series of safety tools across its apps, including a “panic” button for emergencies.

According to Tech Crunch, the new feature will allow users to discreetly summon emergency services through the app if they are feeling uneasy or need assistance while on a date. The user can input information about their dates, including when and where they are going and with whom. They can then share their location so the app tracks them during the date, and hit a panic button if they feel unsafe. The panic button connects the user with Noonlight’s dispatchers, and if needed, Noonlight will alert emergency responders to their location. 

Gen Z Daters Using Tinder to Match with Activists

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  • Friday, January 17 2020 @ 05:40 pm
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Gen Z Online Daters

The newest generation entering adulthood is Gen Z (born 1995 or later) – those late teen and early twenty-somethings who plan to vote in their first election. And the thing they seem to crave most from a dating app like Tinder is connecting with other political activists.

Social justice is a big part of forging connections for Gen Z. They are facing a lot of challenges with rising student debt, low-paying jobs, and gun violence, but one of their biggest concerns is the threat of climate change. They want to meet and date others who are willing to fight and protest with them on a variety of social justice issues.

Plenty of Fish Study Reveals Pressure Points in Modern Dating Scene

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  • Friday, December 20 2019 @ 07:28 am
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A study of the Pressures of Dating

A new study called "Pressure Points Study 2019" by popular dating app Plenty of Fish revealed that modern dating has become a source of pressure and anxiety for many people. They also found that while daters crave authenticity, they also embellish their own profiles to attract more dates.

In a survey of about 2,000 singles, Plenty of Fish set out to find what singles wanted from their dating apps.

First date jitters are a big concern among daters, especially women, with only 22 percent saying they weren’t concerned, but the vast majority saying they worried about how they come across to their dates. Forty percent of all singles were worried if they were interesting enough, 16 percent were concerned about whether they talked enough, and 12 percent worried if they were considered “fun.”

Should Dating Apps Be Required to Conduct Background Checks?

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  • Monday, December 16 2019 @ 09:52 am
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Should Dating Apps do Background Checks?

A revealing report published by ProPublica found that Match Group did not conduct background checks on users of their popular free platforms, including Tinder, Plenty of Fish, and OkCupid, leaving their members vulnerable to sexual assault.

Columbia Journalism Investigations analyzed more than 150 incidents of sexual assault among people who met through dating apps over the last decade, ProPublica reported. Most met their matches through Match Group apps. The researchers discovered that registered sex offenders were using Match Group apps like Tinder and went on dates with women who had no idea, because while Match Group conducts background checks for paid apps like Match, they don’t for their free apps.

Only Half of Tinder Users Have Actually Met a Match IRL, According to New Study

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  • Monday, December 09 2019 @ 09:18 am
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Tinder Matches

Tinder claims to have made about 30 billion matches to date over its highly successful app (about 26 million per day, according to an article in The Daily Mail), but it seems only 50 percent of them ever meet one of their matches face-to-face. In order to increase their chances of meeting a date IRL, users have to match with far more people than they actually expect to meet, according to the study.

On average, when participants were asked how many matches they had actually met up with in real life, men averaged 1.9 partners and women 2.2 partners, despite matching with 111 and 124 respectively.

A team from Norwegian University of Science and Technology surveyed 269 students in Norway who were all Tinder users, and 60 percent of those surveyed were women.

New Study Finds People Don’t Like Typos in Dating Profiles

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  • Thursday, November 28 2019 @ 12:00 pm
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Typos in Dating Profiles Not Recommended

Dating app users find those who have typos and grammatical errors in their profiles to be less attractive, according to a new study published in the Journal of Social and Personal Relationships.

Interestingly, only 33.5 percent of participants noticed the errors and called attention to them, so most participants didn’t catch the mistakes. But those who did notice rated the grammatically incorrect profiles as less attractive than those profiles without errors.

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