Bumble Partners with Barbie Film to Promote Compliments Feature
- Wednesday, July 26 2023 @ 02:57 pm
- Contributed by: kellyseal
- Views: 832

Dating app Bumble has partnered with the much buzzed-about Warner Bros. movie Barbie, which premieres in July in theaters across the world.
Bumble’s partnership is to promote its new Compliments feature using images of the movie’s stars to bolster confidence and encourage people to try it out, according to marketing news website Campaign Asia. In addition to images, the app will have pre-recorded messages from the stars to motivate users to engage positively with each other.
Barbie, played by Margot Robbie, has a dialog bubble on Bumble’s app that states: “your taste in movies? Sensational. Now it’s time to show them how sensational your Compliments are.” Other stars featured include Simu Liu (Ken #2) and Issa Rae (President Barbie), and Ryan Gosling (Ken #1).



