General News

Though a dating app may seem like the closest thing tech-obsessed Millennials have to a matchmaker, the ancient art of playing cupid isn’t dead yet.

Wingman, a new mobile matchmaking app, recently conducted its first Wingman Assisted Romance Survey. The study reveals that most Millennials (90%), whether they’re single or in a relationship, say they would enjoy acting as matchmaker for their friends. And what’s more, they’re confident about their skills. Almost 70% said they thought they’d be better at picking matches for their friends than their friends would be at picking their own dates.

“A large majority of the people we spoke to at length felt that they knew their friends well enough to pick people they should meet and many felt they absolutely knew them better than their friends know themselves,” said Wingman founder Tina Wilson. “Millennials tend to be confident and that confidence clearly extends to the widespread belief we found that many millennials are convinced they can be great matchmakers for their friends." 

I wasn't expecting it this weekend but eHarmony let us know that they are having a free communication event for singles in the United States starting Friday, July 14^th to the end of Monday, July 17,^th 2017.

No coupon code or credit card is required for this promotion. This means new and existing members will be able to communicate for free with their matches. All you need to do is create a free membership on eHarmony.com and fill in your profile information. Once that is done you will receive your first set of matches which you then can review and contact the ones you want via the eHarmony Mail Message center. You should also expand your profile and answer the personality questionnaire as this is where the real magic of eHarmony happens. This 30 minute or so long questionnaire allows the eHarmony matchmaking algorithm to match members together that have the best chance of creating a long-term and happy relationship. eHarmony has spent years researching and fine tuning the algorithm to produce these results.

To find out more about this online dating service, please read our eHarmony app and website review.

Match is one of the oldest names in the online dating industry, but its strongest asset is a much younger name in the biz: Tinder.

As the stigma around online dating fades, the industry is experiencing rapid growth, particularly in the Millennial segment. Pew Research estimates that use of online dating sites among young adults (ages 18-24) nearly tripled from 2013 to 2016, rising from 10 percent to 27 percent, and opening a major opportunity for Match Group to expand its market share.

Match owns Tinder, the leading dating app for Millennial singles. By placing the majority of its focus on growing Tinder, Match Group hopes to secure its position as the digital match-maker of future generations.

How Match Stories Works

One of the oldest players in the online dating industry is betting on the next big thing since swiping. Match plans to launch a new video feature for its dating app this summer.

Match is still a brand name, and it retains a large database of users (though its demographic skews a little older – the company captures a large portion of daters thirty-five and older, many of them divorced and getting back into dating). But Match is looking to broaden its horizons, and the dating game along with it, by focusing on video for product development, according to a report by Mashable.

The video feature, dubbed Match Stories, varies a bit from the old-school video dating services and other video dating apps that haven’t quite taken off. Instead of stilted introductions from users who aren't used to being in front of a camera, Match Stories allows its customers to be a bit more creative. They can incorporate video and images into a 60-second “story,” and use the voiceover tool to explain to potential dates what they are seeing.

Are you single and do you love to travel? Delta Airlines is hoping so, because it just launched a marketing campaign with Tinder to promote its worldwide destinations to adventure-loving singles.

Delta commissioned artist Andrew Rae and advertising firm Wieden + Kennedy New York to create photo murals of several enviable travel destinations for people to use as backdrops for taking selfies. Rae painted funny and hip illustrations alongside each exotic scene. (The airline commissioned this project specifically in New York.)

The vibrant and colorful backdrops are on a brick building in Williamsburg, Brooklyn, so singles can take pictures with their phones, upload the pics to their Tinder profiles, and declare themselves jetsetters without actually traveling to the destinations. It’s a bit tongue-in-cheek and offers daters a new way of promoting themselves over the dating app.

Are you a mindful single and looking for someone who’s also interested in meditation, green living, and conscious eating? Then look no further than Denver-based dating app MeetMindful, who recently raised $1.8 million in investment money in the saturated dating app market.

This seed round included funds from top investors in mindfulness, dating, and SaaS technology, including the CEO of Hay House, a popular publishing company among the mindfulness crowd, and Bridge Builders Collaborative.

"We see significant potential in MeetMindful to facilitate authentic relationships for the millions of people pursuing more mindful, healthy lifestyles," said Bridge Builders Collaborative's Operating Partner Charlie Hartwell in a statement.