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Green Living Dating app MeetMindful Raises $1.8 Million

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Are you a mindful single and looking for someone who’s also interested in meditation, green living, and conscious eating? Then look no further than Denver-based dating app MeetMindful, who recently raised $1.8 million in investment money in the saturated dating app market.

This seed round included funds from top investors in mindfulness, dating, and SaaS technology, including the CEO of Hay House, a popular publishing company among the mindfulness crowd, and Bridge Builders Collaborative.

"We see significant potential in MeetMindful to facilitate authentic relationships for the millions of people pursuing more mindful, healthy lifestyles," said Bridge Builders Collaborative's Operating Partner Charlie Hartwell in a statement.

According to LOHAS (Lifestyles of Health and Sustainability) data, there are 90 million people who desire a more healthy, sustainable lifestyle. Businesses are taking note and creating new mindfulness-based apps, studios, and corporate programs to capitalize on the trend.

It seems MeetMindful saw an opportunity to target singles in the mindfulness community, who are looking for more like-minded people in the online dating market. The company launched in Denver two years ago, and now that it built up its user base locally, it’s expanding into other new “green” markets like Los Angeles.

MeetMindful Chief Executive Amy Baglan noted the growing community of those interested in a more healthy, mindful lifestyle, and wanted to focus effort there. She said to the Los Angeles Times: "We wanted to put the intention back in dating.

More relationship-focused dating sites are popping up in the wake of Tinder, and they are capturing a market of dissatisfied customers looking for more than easy swipes and hook-ups. Apps like Hinge and Coffee Meets Bagel offer a more “curated” service to customers by presenting a few matches per day, and apps like Bumble and SweetPea cater to female daters by letting them make the first move. While it’s good marketing strategy to appeal to a specific group of consumers, it remains to be seen which apps will become successful in the long-run in terms of loyalty and market share.

In the last 12 months, MeetMindful's overall revenue has increased by 500% and the number of users has increased by 400%. Building on this momentum, this most recent round of investment brings the total funding up to $2.7 million.

MeetMindful plans to add new features to the interface, including an Android version of the app, in-app dating coaching, as well as a new in-app game called Nicebreakers.