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Queer Dating App Archer Launches Across U.S.

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  • Friday, October 27 2023 @ 12:59 pm
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Archer Website Homepage

Match Group’s new queer dating app Archer launched nationwide on October 11th, which was also National Coming Out Day. And to celebrate, the app hosted parties at popular gay bars across the country.

The app’s headquarters is based in Dallas and Austin (also Match Group’s headquarters), which have some of the country’s most active LGBTQIA+ scenes. Prior to launch, the app was tested in the New York and Los Angeles markets and saw early success, especially among younger users. The company points out that 62 percent of people on Archer were 35 years or younger, according to Culture Map Austin.

The launch parties and events taking place in major cities (though not Austin), are in line with Archer’s mission: an app designed to foster a social environment. The app is marketed as a “social first” app, allowing users to express themselves through photos, messaging (including group messaging), and connecting without any kind of preset label. In fact, the profiles are arranged in feed and grid view options typically found in social media, rather than on dating apps.

BLK Dating App Debuts Halloween Horror Stories

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  • Wednesday, October 25 2023 @ 11:23 am
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BLK Halloween Horror Dating Stories
Image: BLK

BLK dating app, a popular app for Black singles, has debuted a new animated series called Halloween Horror Stories, featuring real-life dating horror stories from users of the platform.

The new series consists of three animated shorts chronicling the dating horrors of Black singles, according to Cassius Life.

For example, one story entitled “Stolen Hearts & Wheels” features a BLK user getting picked up for a first date in a stolen car. The video is a short, only a minute long, and takes the audience through the man getting picked up by his date as she shows off how fast the car can go. There are some hints that it might not be her car – like the retirement tips book he sees in the passenger seat.

Bumble Giving Out Campus Safety Kits to College Students

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  • Wednesday, October 18 2023 @ 11:04 am
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Bumble Campus Safety Kit
Image: Bumble

Dating app Bumble is distributing campus safety kits to college students to help them date more safely on college campuses.

The Austin-based dating app company will distribute hundreds of drink spike prevention products from NightCap, along with safety alarms from She’s Birdie, to students at the University of Texas in Austin as well as 160 other campuses around the country, according to Axios.

The drink spike prevention product looks like a hair scrunchie according to Axios, and can fit over the top of a glass to cover it, leaving room for only a straw. Another selling point is that women can wear them in their hair or around their wrists until they need them, making them easy to carry and use.

Tinder Partners with Peacock for Halloween Promotion

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  • Monday, October 16 2023 @ 09:46 am
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Tinder & Peacock Boo Season Insights
Image: Tinder & Peacock

Dating app Tinder has partnered with Peacock streaming service to launch “Horror Movies” as an in-app Interest and also to host private date night screenings for horror movie fans.

The new Horror Movies Interest badge Tinder is adding allows its users to filter and search for those who share a love of scary films, according to Tinder’s press release. In addition, Peacock is adding a new dedicated “For You and Boo” date night collection to its service, which will be available starting October 5th.

To add the new interest badge to their profiles, users can go to “edit profile” and scroll down through the interests to find “Horror Movies,” and select it. Once added, Tinder users will also be eligible for an exclusive in-app offer, but only between October 4 and October 31.

Tinder Partners with Rapper Saweetie for College Campus Promotion

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  • Monday, September 25 2023 @ 10:21 am
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Tinder partners with rapper Saweetie or College Swipe Off challenge
Image: Tinder

Tinder is reaching out to the coveted Gen Z market by partnering with Saweetie to welcome eighteen-year-olds to college, and to encourage them to meet people using the app.

Swipe Off is the nationwide challenge the dating app has launched, where it will award the college or university with the most swipe activity with a free concert headlined by the popular rapper, along with a surprise special guest.

The Swipe Off challenge is only open to select campuses participating in Tinder U, which is a feature college students can select that lets them connect with others at their school. According to the company’s announcement on the blog, the school that accumulates the most likes (or nopes) on Tinder by October 6th will win the free concert with Saweetie.

New Study Shows How Photo Filters Affect Trustworthiness Among Daters

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  • Friday, September 22 2023 @ 12:58 pm
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Photo Filters Affect Trustworthiness Among Daters

Men using filters to enhance their dating app photos tend to attract more matches, but they also come across as less trustworthy to women.

According to a new study published in Computers in Human Behavior, women were shown 10 profile photos of single men, both filtered and unfiltered versions. Most women preferred the more attractive, filtered versions of the men, but these same women also said they didn’t seem as trustworthy as the men in the untouched ones.

Researchers also found that ultimately while the women found altered profiles less trustworthy, they were in fact more interested in dating the men behind them. According to PsyPost.org, this conclusion “ultimately suggests that the allure of heightened physical attractiveness outweighs the reservations arising from diminished trustworthiness.”

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