General News

Study Reveals Which Dating Apps Are Most Popular (And Which Get Deleted First)

General News
  • Tuesday, March 13 2018 @ 01:00 pm
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 Dating App Analysis

Dating apps happily boast about their sign-up rates or the number of marriages they’ve created, but they’re understandably reluctant to release less flattering figures. How many users actually stick with an app once they’ve created a profile? How many let their account lapse, or delete the app altogether? Which apps are most quickly abandoned?

In pursuit of more juicy data, mobile data company Ogury sampled more than six million mobile user profiles from its network to take a deep dive into usage habits around the world. They focused on users in the US, UK, France, Italy, and Spain who had used dating apps within the six months between January and June 2017. To present the most balanced findings, they were were careful to maintain an identical male to female ratio in each region.

Ogury’s results reveal a landscape that may surprise online dating’s biggest advocates. One chart in the report shows that dating app longevity leaves something to be desired, with most app uninstalls occuring within the first day of usage. Zoosk users, at 44.1%, are most likely to uninstall in less than 24 hours, followed by Grindr at 33.6% and Tinder at 32.9%.

Coffee Meets Bagel Launches ‘Experiences’ To Help Users Connect In The Real World

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  • Monday, March 12 2018 @ 12:59 pm
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  • Views: 1,663
Coffee Meets Bagel Camp

Coffee meets… summer camp? The best (or worst) part of your childhood is getting a modern makeover this May, complete with arts and crafts, water sports, and in all likelihood, the same sloppy makeouts behind the dining hall.

Coffee Meets Bagel has announced the launch of its latest venture, CMB Experiences, to help users connect IRL. These Experiences promise to be “unique, real-world events and spaces where people can go offline and engage in a fun, novel, delightful experience together.”

And what could be more fun than sleepaway camp?

Match Aims to Make Online Dating More Female-Friendly

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  • Saturday, March 10 2018 @ 10:01 am
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Match Group has a new CEO, and she’s determined to provide a better online dating experience for women. In a recent interview with Marketwatch, Mandy Ginsberg revealed that Tinder will be debuting a new feature that lets women choose whether or not they want to make the first move. She has female-friendly plans for their other properties as well, including Match and OkCupid.

Tinder’s new feature competes directly with dating app Bumble, which has seen incredible growth since its debut. Bumble differs slightly in that women automatically get to make the first move, rather than choosing.

Ginsberg has also launched a new campaign for OkCupid that “emphasizes shared hobbies over hookups.”

Online Romance Scams Are On The Rise And Costing Victims Millions, BBB Warns

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  • Thursday, March 08 2018 @ 05:32 pm
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BBB Online Scams

With the romance of Valentine’s Day no longer in the air, the Better Business Bureau is bringing singles back to cold, harsh reality. A recent investigation released by the organization reveals the staggering proliferation of online dating scams and the financial devastation left in their wake.

According to the BBB, romance scam victims in the United States and Canada have reported losing nearly $1 billion in the last three years alone. It’s a remarkable number by any standard, but researchers estimate it may represent only a fraction of the actual damage, as many victims are too embarrassed to report their experiences or file complaints with law enforcement.

Jim Hegarty, president of the BBB in Omaha, Nebraska, simply called the number “astronomical.”

Tinder Is Cooking Up A Suite Of Location-Based Features To Be Launched Later This Year

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  • Monday, March 05 2018 @ 10:35 am
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  • Views: 1,273

Despite strong showings from the likes of Bumble and Coffee Meets Bagel, Tinder is still on top as the most popular dating app for young, tech-savvy singles. But can it continue to crush the competition in a space that becomes increasingly crowded?

Tinder is determined not to slip or stagnate. A series of new features are planned for 2018, parent company Match Group revealed during its Q4 2017 earnings call, with a focus on location.

Though the company has been tight-lipped about exactly what’s in the works, it has previously described its strategy as blurring the “distinction between digital and real-life dating, and dating and simply engaging in your social life.” Tinder has also said that its upcoming location features will pull in “a new audience” and “expand the definition of dating.”

Hornet Launches New Foundation And Announces ICO To Benefit LGBT Community

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  • Friday, March 02 2018 @ 09:16 am
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LGBT Foundation

Gay dating and social networking app Hornet ushered in 2018 in grand style, launching a not-for-profit organization and plans for an Initial Coin Offering (ICO) in the first quarter of the year.

The LGBT Foundation aims to harness the potential of technological innovations like blockchain for the good of lesbian, gay, bisexual, and transgender individuals around the world. Through its initiatives, the Foundation will empower the LGBT community to exert its economic influence, protect vulnerable community members, encourage greater acceptance, and drive positive social change on a global scale.

Resources from the LGBT Foundation will be allocated on an ongoing basis to actively support members of the LGBT community in instances where they are vulnerable, distressed, or suffering from repression or inequality – this could include financial assistance to support political activism as well as logistical and operational support, depending on the particular requirements.

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