General News

For the first half of February in celebration of Valentine's Day eHarmony is offering 15% off of membership subscriptions when you use a coupon code. It starts Tuesday, January 30^th and runs to Friday, February 15^th.

The discount will be automatically applied when you use the code below. Depending on the term of the subscription you select, you can save over $35.

Promotional code: VALENTINESDAY

This deal is available to new and existing eHarmony users. If you are a new user you can create a free account and fill in your profile. The whole process takes about 30 or so minutes since eHarmony does require to know a bit about what you like and dislike. eHarmony uses a matchmaking system to determine your highest quality matches and delivers these to you every day. They have spent years researching what makes couples compatible and take great pride in the number of marriages that have been the result of them matching people together. With your free account you can also view your matches at no cost but if you wish to message them you will be required to subscribe. Depending on the term length subscriptions can be purchased for less than $20 a month.

For more on this online dating service which can be accessed from their website or dating apps, you read our eHarmony review.

The good, the bad, the ugly - it’s all part of the online dating experience. At their best, dating platforms help people connect and communicate with compatible partners they might never have met otherwise. At their worst, dating websites and apps are ground zero for ghosting, curving, catfishing, orbiting, breadcrumbing, prowling, pocketing, scrooging, cookie jarring, you-turning and countless other cutely-named but distressing dating behaviors.

Dating services are taking an increasingly strong stand against users who have forgotten their manners. Bumble has led the charge for years, making headlines by banning mirror selfies and profile pictures with deadly weapons. Other companies followed Bumble’s lead. Tinder asked users to swipe left on tiger photos. OkCupid introduced a Member Pledge to encourage more civil conversations. Grindr launched an initiative to curb racism and discrimination on its app.

Bumble is aligning itself with the stars in more ways than one – the female-friendly dating app now offers a new feature to let you filter your matches according to their astrological signs.

Bumble has allowed users to identify their own astrological signs in their profiles, but this marks the first time members will be able to filter matches by zodiac preferences. Bumble offers the filter across its platforms, including Bumble BFF and Bumble Bizz.

The new feature is Bumble’s response to young daters’ growing interest in astrology when it comes to forming relationships. It’s trendy now to analyze your astrological sign to determine your behavioral tendencies and who you are most compatible with, and many users are embracing the move by expressing their support over social media.

Down Detector for Tinder

Tinder users were frustrated earlier this month when they tried to message and browse matches on the app, but instead got recurring error messages. The app was down for several hours starting at around 5:00am PST on Tuesday January 8, according to reports.

Users across Europe, the U.K. and the U.S. experienced problems sending and receiving messages, as well as server connection errors according to news website CNET. Some users also reported that they were unable to login at all.

Bumble CEO and Serena Williams

Star athlete Serena Williams is making her next move as Bumble’s global advisor. The company announced that its new ad campaign featuring the award-winning tennis champion will debut during this year’s Super Bowl.

The theme of the campaign is in line with Bumble’s female-friendly focus, called “The Ball is in Her Court.” It will feature Williams making the first move in every aspect of life: dating, friendship, and business, according to the release, according to AdWeek.

Partnering with a high-profile, empowered female is a consistent reflection of the Bumble brand. In its press release, Bumble stated that Williams’ role will include enforcing Bumble’s “mission to end misogyny and empower women around the world.”

Sunday January 6^th is the busiest day of online dating’s high season, with many people downloading apps and swiping right, hoping to find love in the cold winter months, also known as “cuffing season.”

More people are also motivated to find love thanks to New Year’s resolutions (and the cold weather). With the holidays behind us, January is the perfect time to adopt new habits, including trying a new dating app or rejoining one you’ve used before.

Research has shown over the years that the first Sunday of January is generally the best time to download a dating app and start swiping. Most apps have reported a surge in activity on this particular day, as well as generally increased activity during the month of January through February 14^th.