Partnerships

Sudan's Tinder Profile

When you picture your perfect date, they probably don’t have a horn and leathery skin - yet the most eligible bachelor on Tinder currently fits that description. Meet Sudan, the last known male northern white rhino in existence.

In early April, Tinder launched a campaign in partnership with the Ol Pejeta Conservancy in central Kenya to help save Sudan’s species from extinction. His profile on the app features an image of him tucking into a grassy meal, along with a call to action: “This is the last living male northern white rhino. Swipe right to help him find a match.”

His bio is both humble and humorous (a winning combination on any dating service). “I’m one of a kind,” it reads. “No seriously, I’m the last male white rhino on planet earth. I don’t mean to be too forward, but the fate of my species literally depends on me. I perform well under pressure. I like to eat grass and chill in the mud. No problems. 6ft tall and 5,000lbs if it matters.”

Slack, a popular messaging app used in workplaces to schedule meetings and chat with your co-workers, has entered into new territory. Now, you can date your co-workers over Slack, too.

Dating app Feeld announced its integration onto the Slack platform late April. It works like this: when you download the Feeld app in Slack, you can let the app know who of your colleagues you’re interested in. If Feeld notices your co-worker has admitted to being attracted to you, too, it will let both of you know and you can take it from there (and start your flirtatious messaging over Slack). If your co-worker doesn’t return the affection, he’s never alerted to your interest.

So essentially, you can get confirmation of your crush without him or her knowing.

Is dinner and a movie still a go-to date, or is that passe in a world of swipes? Two of Millennials’ favorite services - Tinder and Grubhub - teamed up to uncover the dining and dating preferences of modern singles.

"Most first dates involve food, so partnering with Grubhub to learn more about how eating preferences affect compatibility was a perfect fit for us," said Rosette Pambakian, vice president, global communications and brand of Tinder. "The findings are interesting and highlight the important role food plays in dating."

The poll surveyed more than 2,000 Tinder users across the US. Participants used Tinder’s signature swiping system to indicate their food-related dating preferences, revealing a significant divergence from longstanding stereotypes.

See Date Spots and Mixtape

Coffee Meets Bagel has launched two new tools to help its busy singles find love.

Since 2012, Coffee Meets Bagel has strived to stand out from the swipe-saturated mobile dating crowd. The app makes dating efficient and accessible by presenting members with one curated match each day at noon, eliminating the need to sink hours into searching.

The stripped-back strategy won over users around the world, and Coffee Meets Bagel has steadily expanded its reach and offerings over the years. The company secured $7.8 million in a Series A financing round back in 2015 and has introduced an array of new features, including Photo Lab and Send A Woo, in the time since.

The latest additions to the CMB family come courtesy of collaborations with Yelp and Spotify. The pair of web apps, called DateSpots.co and Mixtape, are designed to ease the awkwardness of getting to know someone new.

Tinder & Spotify Partner

Tinder has swiped right on a relationship with Spotify. The online dating app and music streaming service are partnering to launch a handful of new features for musically-inclined singles.

“Tinder already suggests matches based on your swiping preferences, mutual friends and common interests, but we know we can always add more to the equation,” says Tinder’s company blog. “That’s why we’ve matched with Spotify to integrate music into the swiping experience.”

Two big changes are on their way for Tinder users. First, users who connect their Spotify accounts to Tinder are now able to display their top songs on their profiles. All Tinder users can play previews of other people’s top songs via Spotify, without leaving their Tinder profiles. If you have your Spotify account connected, you’ll also be able to see which artists you have in common with potential dates.

The business of online dating continues to grow, as more apps enter the market and compete for funding from investors ready to cash in on the next Tinder. The latest financial news in the industry involves popular gay dating app Grindr, who just announced that Chinese online gaming titan Beijing Kunlun Tech has taken a “majority investment” in their app.

According to The New York Times, Beijing Kunlun’s stake in the company will be about 60%, with the remainder to be owned by Grindr employees and Joel Simkhai, the company's founder. The valuation of Grindr seems to be about $155 million according to the same article, although the actual amount invested was not disclosed.

Interestingly, Grindr had not raised capital from outside investors prior to their deal with Beijing Kunlun. The company was started and funded by Simkhai himself, who began with only a few thousand dollars. He grew the company and the brand: according to PC Magazine, the average user spends up to 54 minutes a day on the app – a figure that exceeds Facebook’s 42 minutes and Instagram’s 21 minutes.

According to leaked documents back in August, Grindr predicted pulling in about $38 million for 2015.

According to Financial Review, Carter McJunkin, chief operating officer of Grindr said in an interview: "We have users in every country in the world, but in order to get to the next phase of our business and grow faster, we needed a partner," McJunkin added that the relationship made sense for Grindr because of Beijing Kunlun's digital expertise, and because the company agreed to let Grindr's founders continue its operating structure and retain its current team.

Beijing Kulun saw Grindr as a good opportunity to expand beyond its core gaming focus, into more of an overall “lifestyle” brand. 

It’s interesting to note that Beijing Kunlun’s choice to purchase stake in a gay dating app seems incongruous, since homosexuality is still a taboo subject in China, and many gay people face widespread discrimination. It is not clear if Grindr intends to expand its business into the Chinese market, but there would be social stigma to overcome.

Beijing Kulun might see Grindr as a sound investment above all, despite its target market. Or perhaps they are paving the way for other Chinese investors to expand and reach out to invest in more diverse, successful brands outside of China. "We have been very impressed by Grindr's progress to date and are extremely excited about the future of the company," Yahui Zhou, chairman of Kunlun, said in a statement. "We will continue to seek out and invest in high-quality technology companies led by top-tier management across the globe.” For more information on this gay dating app you can check our our Grindr Topic.