Match Group

Things we were into in 2013: Nelson Mandela, the iPhone 5s, bingewatching, twerking, Bitcoin, Bat-Kid, Breaking Bad, the royal baby, Grumpy Cat, and screaming goats.

Earlier this month Google released its annual Zeitgeist List, a collection of the top Google searches for the last 365 days that reveal what defined the year in pop culture, politics, technology, and more. "Every day, around the world, we search," Amit Singhal, senior vice president and Google Fellow, wrote in a Dec. 17 blog post. "We want to find out more about our heroes, explore far-away destinations or settle a dinner-table dispute between friends."

Because of that compulsive urge to search anything and everything online, Google is given unprecedented access to what captures the public imagination. The year-end Zeitgeist list uses Google Trends and other internal data tools to tap into the top trending searches of 2013 from 72 countries, and create a snapshot of the biggest people, places, moments, companies, and gadgets of the year.

Online dating plays an increasingly large role in the way we meet and choose our partners, so naturally Google included the year's most popular online dating services on the list. According to Google Zeitgeist, 2013's top ten dating services are:

1. Match.com
2. Chemistry.com
3. PlentyOfFish.com
4. Zoosk.com
5. eHarmony.com
6. FriendFinder.com
7. Tinder
8. Hinge
9. OurTime.com
10. OkCupid

Many of last year's entries are back again, though none retained the same positions. Match moved up a spot from #2 to #1, while PlentyOfFish dropped from the first place to third. OkCupid took a major hit in 2013, falling to #10 from #3 in 2012. Zoosk climbed a couple of spots to the forth position, and eHarmony fell slightly to fifth.

DateHookup, ChristianMingle, AdultFriendFinder, JDate, and SinglesNet all ranked last year but failed to make it on the 2013 Zeitgeist list. Instead, FriendFinder, OurTime, Chemistry, Tinder, and Hinge came from behind to take their place.

The most interesting additions to the list are, without a doubt, those last two. Tinder uses Facebook profiles to match members who respond with a simple left or right swipe to say "Yes" or "No." Hinge appears similar at first glance, but uses a "romance graph" to pair you with friends of friends that best suit your style - in other words, Tinder might get you a great hookup, but Hinge will find you a great relationship. Mobile dating took off in a big way this year, and shows no sign of stopping, so expect to see even more mobile services on the 2014 Zeitgeist report.

Mobile dating apps like Tinder have been getting all the attention because of their hook-up potential. But what if a dater wants the convenience of an easy-to-use mobile app like Tinder but with a little more promise that a meet-up might progress to a relationship?

Enter new dating app Hinge.

Hinge started in the Washington D.C. area and is now moving to other parts of the East Coast, including New York, Philadelphia and Boston. According to founder Justin McLeod, there are about 110,000 single college graduates in the D.C. area, and about 20,000 are actively using Hinge. The total user base is 30,000 and the average age of the users is 27. It's made about 200,000 matches, which are pretty good odds for a mobile dating app.

Part of the appeal of Hinge is that unlike Tinder, it relies on your Facebook networks (friends and friends of friends) rather than a location - (like who is single within a two-mile radius of the bar where you're having a beer). A good amount of information is pulled from your Facebook profile too, so there is a lot more transparency and more qualified matches than with other dating apps. You can only join Hinge if you already have friends on the app, so networking really works to your advantage. Also, it displays your last name along with your age, workplace, school and mutual friends so there's no hiding if you're behaving badly.

Hinge generates the basic profile but there is a bit of personalization you can do, including adding your height and religion as well as "personality tags." These tags are created by Hinge and offered as a list for the user to choose from, adding a little creativity to your profile ("Zombie Survivalist" and "Lawn Game Champion" are a couple of examples.)

Hinge borrows a bit from dating app Coffee Meets Bagel, where a set of matches appears every day at noon. (CMB offers only one match however, whereas Hinge offers five to seven.) The point of restricting potential dates is to ensure you have enough friends of friends to last for a few months, rather than trolling through all available singles in your network right away. You rate each other with either a heart or an "X," and like CMB and Tinder the hearts must be mutual for you to be a match.

This app might end up attracting more women, since Tinder doesn't really offer the same kind of pre-screening for its potential matches. Hinge is definitely an app to watch.

And I'm sure 2014 will keep offering us better and better options for mobile dating.

Two is hardly enough to call it a trend, but if online dating sites collaborating with relationship experts does become a thing, I am fully in support of it.

Earlier this fall, one of America's longest-serving advice columnists, E. Jean Carroll, began a new partnership between HowAboutWe and Elle magazine. The arrangement, called Elle dating, is part of HowAboutWe's media partners program. Joining forces with a fashion magazine may not seem like the natural course of action for a dating site, but HowAboutWe believes the alliance could go a long way towards helping people who might otherwise object to finding love on the Web warm up to the idea.

Carroll's Elle column has long been an important fixture for the magazine. A membership to HowAboutWe through Elle will cost $30 per month, and for $500 an Elle reader can get a one-on-one telephone consultation with Carroll and the services of Tawkify, the small matchmaking firm she founded two years ago. Carroll hopes that her influence will bring a sense of serendipity to HowAboutWe that can be lost in other online dating services.

Are You Interested is also jumping on the expert bandwagon. AYI.com recently announced that author and relationship expert Laurel House will join the site as its resident dating coach. Laurel has appeared on numerous television shows, including E! News, Weekend TODAY, and most recently MTV, where she was the ultimate "It Girl" dating and confidence-boosting coach for an episode of the channel's MADE show. She is also the author of QuickieChick's Cheat Sheet to Life, Love, Food, Fitness, Fashion and Finance on a Less than Fabulous Budget and the upcoming book No-Games Guide to Love.

For her collaboration with AYI, House will post written and video content to the site's blog to help guide singles through the online dating experience. She will be available via AYI.com's social platforms to offer personalized dating tips to members, and will act as a face of the AYI brand in media interviews.

SNAP's Chief Executive Officer Clifford Lerner commented, "We believe Laurel's depth of experience and professional expertise is unmatched and will greatly help singles looking to connect online. She is aware of what single men and women are looking for in the online dating experience and her ability to guide them in their search for love will only better the AYI.com experience."

My favorite collaboration between an expert and a dating site remains the inimitable Dr. Helen Fisher, who serves as leading expert on the biology of love and attraction for Chemistry.com, but I'm excited to see more professionals in various dating and relationships fields lend their support to the online dating movement.

Every year, Julie Spira and the team behind Cyber-Dating Expert release a list of the best and newest mobile dating application available. This year's 4th annual list couldn't have come at a better time. A recent Pew report on online dating and relationships examined the impact of mobile dating to find that it is rapidly stealing the spotlight from web-based dating services.

Pew found that 7% of mobile phone owners report using a dating application on their smartphone. There's just something about the convenience of dating with a tiny handheld device that's impossible to resist. And not only does it result in meeting more people, Spira says, it also speeds up the process from first communication to meeting in person.

Talk about a power couple. PlentyOfFish, the world's largest online dating site, has acquired FastLife, the world's largest speed dating and singles event company. The combination of POF's massive influence in the online dating sphere with FastLife's global influence (the company currently operates in the US, Canada, Australia, New Zealand, and the UK) is a recipe that could have a major impact on the future of the online dating industry.

"The direction of online dating is undeniably headed towards a merging of the online and offline worlds, so this is a major move towards changing the way single people meet and interact," said Markus Frind, founder and CEO of PlentyOfFish. He's right. Match.com hosts Stir events. HowAboutWe is founded on the idea of taking online dating offline. And location-based mobile apps that hook singles up for insta-dates with people nearby are more popular than ever.

"PlentyOfFish has always understood the importance of live events," Frind continued. "Currently our users host over 300 events worldwide each month. Now more than ever, we understand the importance of offering singles innovative, new ways of connecting face to face."

FastLife is the perfect partner for the next evolution of POF. FastLife was created by a husband and wife team, Justin and Annabelle Parfitt, in 2002. The site offers two different dating experiences. Evolved Speed Dating events are designed for everyone. Participants just need to register in order to view and book upcoming events that match their preferences. Prestige Speed Dating events are premium events for high income graduates who want to meet other successful professionals. These events are invitation only, and all participants are screened for ID, age, background, and status.

Current FastLife events cater to a wide range of interests, including Fit & Trim, Food and Wine Lovers, University Educated, Tall Men, and Travel Lovers. FastLife holds more than 2,400 events each year that draw a crowd of more than 60,000 urban professional singles and generate annual revenue of more than $2.5 million. Now, as a united front, PlentyOfFish and FastLife plan to roll out singles events across hundreds of untapped US cities over the course of the next year.

This is the first major acquisition for PlentyOfFish, but Frind swears it's far from the last. "PlentyOfFish will continue to grow our reach within the online dating industry," he said. "We want to invest over $30 million in the next 12 months."

Since 2008, Cyber-Dating Expert has been a go-to source of online dating advice. With dating coach and two-time author Julie Spira at the helm, the team behind Cyber-Dating Experts helps singles improve their chances of finding love on the Internet and their mobile phones.

The 4th annual Cyber-Dating Expert "Top 10 Mobile Dating Apps" list compiles the best-of-the-best that mobile dating applications have to offer. In a world that's becoming increasingly smartphone-based, Spira and her team say these are the 5 best apps for tech-savvy singles: