Studies

WooPlus Testing New Live Feature “Love Advisor”

Studies
  • Wednesday, April 21 2021 @ 09:26 am
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WooPlus love Advisor

WooPlus, an inclusive dating app for curvy people, is testing out its new live feature ‘Love Advisor,’ which aims to help its users find love and curb bad behaviors like ghosting and endless messaging that leads nowhere, according to the company’s press release.

Love Advisor is a live support feature that will help users better communicate when they are using the app, offering real-time guidance so they can avoid some common dating pitfalls. 

According to the press release, Love Advisor will provide:

India Dating App QuackQuack Sees Surge in Sign-ups in Wake of Pandemic

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  • Friday, February 19 2021 @ 09:16 am
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QuackQuack

The numbers of people in India turning to online dating has soared since the start of the pandemic. As they have been forced to stay at home and limit their interactions, many are trying dating apps for the first time to connect and meet new people. 

Dating app QuackQuack has been one of the fastest-growing dating apps in India, though it competes with giants like Hinge, Tinder and Bumble who are pouring resources into marketing efforts in the country. Still, QuackQuack saw a 300 percent increase in sign-ups that took their user base to 11 million in 2020, mostly due to people in smaller cities and towns eager to try the service. 

In fact, over seventy percent of new sign ups on QuackQuack in 2020 were from smaller cities and towns, a change from previous years. Over the past year, they added 3.4 million new users according to India New England News.

New study finds that too much swiping can cultivate a rejection mindset

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  • Monday, January 18 2021 @ 09:11 am
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Endless Stream of Profiles increases Feelings of Dissatisfaction

Swiping through a lot of profiles quickly might seem like a benefit of online dating, but according to a new study, too many choices can lead to a “rejection mindset” for daters.

According to PsyPost.com, researchers from the Netherlands found that people tended to close themselves off when using dating apps because they get overwhelmed by the number of choices presented. A seemingly endless stream of profiles increases feelings of dissatisfaction, which in turn causes them to reject even more potential dates, especially the more they swipe.

Couples Use Dating Apps to Find Long-Term Relationships, Study Finds

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  • Wednesday, January 13 2021 @ 09:41 am
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Using Dating Apps to Find Long-Term Relationships

Dating apps have been blamed for the so-called “dating apocalypse” – the idea that singles prefer to mindlessly swipe instead of trying to form a long-term relationship with someone who interests them. But according to a new study, the opposite is true – people are turning to dating apps to find long-term relationships.

Researchers from Switzerland’s University of Geneva (UNIGE) studied survey data from 3,235 of the country’s adults aged 18 and over who were in a relationship and had met their partner in the last ten years, and found that those who had met over a dating app were more likely to live together than others, indicating a higher level of commitment.

Women who met their partner over a dating app were also more likely to want a child within the next three years compared to those who met their partners offline, showing that dating app users approached the dating process with greater commitment. In addition, those couples who met over apps were just as happy and satisfied in their relationships as those who hadn’t, according to a report by CNN.

Tinder Releases Its Year in Swipe Report

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  • Wednesday, January 06 2021 @ 09:14 am
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Tinder's 2020 Year in Swipe Report
Image: Tinder

Dating app Tinder released its annual report The Year in Swipe, and found that while the pandemic dominated the year, dating apps benefitted with an increase in subscriptions and user activity. 

While many singles were stuck at home they chose to connect virtually, with messages and swipes up by double digits compared to back in February, according to Inside Hook.

“Travel” was the most-used term this year, especially around March and April when the first lockdowns began and people had to cancel their plans. Also popular in 2020 were pandemic-related ice breakers, with many using the phrase “quarantine and chill” and discussing mask wearing habits and protocols with their matches.

OkCupid Users Weigh in on What Dating in 2021 Looks Like

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  • Monday, November 30 2020 @ 08:53 am
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Political Views and Dating
Image: okcupid

A new study by dating app OkCupid found that politics and the pandemic are the two biggest forces shaping the dating experience, giving us a clue about what dating will look like in 2021.

The company surveyed two million of its users to find out how 2020 is shaping their view of dating, and what if anything has changed. According to Mashable, OkCupid published its Future of Dating report based on its analysis of 450 million responses they received from these users. The biggest impact on dating has been political engagement and polarization – notably in an important election year. A majority of 64% of respondents said they preferred to date someone who shared their political views, up from previous years when politics did not play such a major factor in deciding whether or not to date someone. In fact, this number jumped 7% since 2019, and 60% of respondents said they wouldn’t even consider dating someone with opposing political views.

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