Dating App BLK Launches Initiative Along with Profile Stickers for Pride Month
- Monday, June 19 2023 @ 09:54 am
- Contributed by: kellyseal
- Views: 811
Dating app BLK, a dating and lifestyle app for the black community, has launched a series of profile stickers in time for Pride Month to celebrate the LGBTQIA2S+ community. In addition, the company launched the #BLKVoices social media campaign to educate and dispel misconceptions surrounding the letters of the spectrum.
The profile stickers were designed by Brooklyn-based artist Thaddeus Coates, who goes by the name Hippy Potter, and are available exclusively for BLK users, according to news website Atlanta Daily World. Each sticker represents a letter from the LGBTQIA2S+ spectrum, and users can add them to their profiles to display their identities and spark conversation. The intention behind this offering is not only to connect people romantically, but also to foster engagement among users who might not know what certain letters stand for.
The idea came when BLK conducted a survey among its users and found that 40 percent of LGBTQIA2S+ individuals were unfamiliar with the meaning of every letter in the spectrum, according to Atlanta Daily World. Since so many members within the queer community on the platform were uncertain, the company wanted to raise awareness and dispel false assumptions among all users.




